Content Marketing Budgets

  • Why Do Insurance Companies Advertise So Much?

    … by PolicyGenius, half the country still can’t define a deductible. Insurance is a competitive space, which is why companies create talking ducks to get our attention and cut through the clutter. But a desire to improve recall is only part of why there’s so much insurance content out there. From low involvement to top-of-mind “Let’s face it,” said Matt Johnson…

    The Content Strategist- 21 readers -
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