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Here is a unique approach to making money from content marketing. I view content marketing as a reciprocal exchange of value between business and consumer, and the greater this reciprocal exchange of value, the more money is made and the more good is done in the world. The direct business benefits of content marketing (leads, brand awareness, trust, customer loyalty, sales) ...
… architectures that increase ROI and improve efficiencies. Create once, use many with a message house (message bible). Content inventory systems (know what ya’ got). Content marketing goals, objectives and measurement. Knowing your audience. Getting integrated with the rest of your business. Inviting your community to join your content marketing…