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Would you build a new house without a plan? Of course you wouldn't, right? To build a house that will last a lifetime you need a framework and architecture. A framework and plan is what helps ensure the house is developed on time, meets standards to keep you safe and enjoy the home for decades to come.
… strategy. Content is making a massive push because number 1: Google screwed up everyone’s plans for black-hat SEO, and number 2: because content connects with people, and it’s people who end up buying our products and services, not search engine algorithms. But I’m not going dissect SEO here. Let’s talk about business objectives. What business…
… Content marketing is definitely one of the hottest buzzwords in town. However, don’t be fooled by the buzz. It’s not just a trend nor is it something that is going away anytime soon. Content marketing was not invented via social media and it’s not going away even if Facebook or Google decide to close up shop and call it a day. The days…