Content Marketing Column

    • 5 storytelling triggers that spur your readers to take action

      Every day, countless numbers of potential customers are walking away from buying, clicking, opting in and so on because the content creator wasted an attempt to win over their minds. When you miss an opportunity to capture someone’s mind with your content, chances are, turning that new viewer into a return visitor are slim to none — much less trying to get them to buy something.

      Marketing Landin Content- 16 readers -
    • Why UGC should be brands’ New Year’s content resolution in 2017

      Popular New Year’s resolutions include losing weight, spending less money and enjoying more time with family and friends. While these are worthy aspirations, there’s only one habit that content marketers should focus on cultivating this year: using user-generated content (UGC). Simply put, smart brands are creating stories and moments to engage in versus products to push.

      Travis Wright/ Marketing Landin Content- 12 readers -
  • After a most lively year, where does live video go in 2017?

    … social and other channels would provide a similar ease of access and supercharge the live experience. Live virtual reality and 360-degree video This is already happening, but will become exponentially more popular as the cameras and other production tools for such experiences get smarter, smaller, more powerful, easier to use and cheaper…

    Marketing Land- 14 readers -
  • Are you writing too much content?

    … How much content is too much content? Writers have been debating this question for centuries, if not millennia. Back in the 1800s, book authors were paid per page, so literary greats like Victor Hugo literally wrote as much as possible. However, while writing 650,000+ word novels was good for Hugo’s bottom line, there’s a reason why most…

    Marketing Landin Content- 21 readers -
  • Content marketing ideation: Where do good ideas come from?

    …, then went to Content Marketing Ideas, and as you can see, Google suggested the following topics: …which led me to write this column on content marketing ideation. Another great tool you can use for topic ideation is Answer The Public. This site lets you enter your keyword ideas and provides you with a list of questions about that topic. Answer…

    Rachel Lindteigen/ Marketing Landin Content- 14 readers -
  • The cure for content shock

    … and an overall downward spiral in your business. Time to switch it up To increase the effectiveness of their content marketing, marketers are trying all kinds of tactics, from changing up their headlines to publishing on new channels. Unfortunately, with the odds stacked so heavily against you, getting your customers to sit up and notice your brand…

    Marketing Landin Content- 20 readers -
  • 5 tips for content marketing success in 2017

    … It’s hard to believe that it’s almost the end of 2016 and time to move on to 2017. Crazy, right? I know! Anyway, as 2016 draws to a close, I want to get us thinking about how we can improve our content marketing programs in 2017 and beyond. So, here are five tips that will help lead you to success in the new year. 1. Think before you plan Spend…

    Rachel Lindteigen/ Marketing Landin Content- 24 readers -
  • Invaluable B2B marketing hacks we can learn from publishers

    … the key points. This power of visualization may seem obvious, but it’s constantly missed. It might be because it can take time and talent to develop compelling visuals. In my experience as a marketing exec, this is essential and worth the investment to include in your B2B marketing arsenal. The fact is, content with relevant images gets 94 percent…

    Marketing Landin Content- 12 readers -
  • User intent: Why organic content trumps social media

    … I recently presented content marketing workshops to two clients in different states. Each company had a large staff of writers to produce online content, and each approached content differently: Organization A Organization B Seasoned journalists Young professionals with minimal writing skills Writing content with academic tone Writing content…

    Marketing Landin Social Content- 17 readers -
  • How to market to developers without causing dis-content

    … new insight into a strategic challenge or that provides really practical solutions to an ongoing business need. When done right, that’s content marketing in a nutshell. You’ve traded something valuable (your contact info) for something else valuable (great content). It’s a win-win for you and for the business that published it. Too many times…

    Marketing Landin Content- 20 readers -
  • Global content marketing: It’s gonna be big!

    … For the past few months, I’ve been interviewing content marketing executives at global enterprises about the challenges and opportunities they face when trying to scale up single-country or regional content marketing efforts to take them worldwide. (I’ve also been helping some brands build the strategies to make this happen.) Here’s an advance…

    Rebecca Lieb/ Marketing Landin Content- 13 readers -
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