Content Marketing Column

    • The cure for content shock

      Each day, buyers can be exposed to hundreds of branded messages. From the latest technology offering to consulting services and networking opportunities, today’s decision-makers are drowning in a sea of banner ads, emails, white papers and blog posts — most of it irrelevant and useless. B2B buyers have so much content constantly thrown at them that they’re suffering from content overload.

      Marketing Landin Content- 18 readers -
    • Content marketing ideation: Where do good ideas come from?

      It’s hard to believe, but we’re already in 2017 … wow. The start of a new year is a great time to review your current content marketing program and see how you’re doing. Is it time to change things up a bit for the new year or are you A-OK just cruising along as is? Let me give you a hint: it’s the former, not the latter in most instances.

      Rachel Lindteigen/ Marketing Landin Content- 12 readers -
    • Content about content is king: 2016’s most popular columns on the topic

      One of the internet’s most venerable revenue models for content creators sparked a lot of interest in 2016 — is affiliate marketing still viable? And, if so, what does it need to do to adapt to the regulatory guidelines issued by the Federal Trade Commission? Marketing Land columnist Rae Hoffman generously addressed those questions and more in contributions that were among our most popular Con.

      Pamela Parker/ Marketing Landin Content- 23 readers -
  • 5 tips for content marketing success in 2017

    … It’s hard to believe that it’s almost the end of 2016 and time to move on to 2017. Crazy, right? I know! Anyway, as 2016 draws to a close, I want to get us thinking about how we can improve our content marketing programs in 2017 and beyond. So, here are five tips that will help lead you to success in the new year. 1. Think before you plan Spend…

    Rachel Lindteigen/ Marketing Landin Content- 20 readers -
  • Invaluable B2B marketing hacks we can learn from publishers

    … cross-channel content and formats to build discussion over time In the publishing world, topical POVs are developed to educate, dissect and/or explain trends or events throughout their life (or news) cycle. This builds interest and interaction and enables the audience to follow the story, see it unfold, and in some cases, participate…

    Marketing Landin Content- 11 readers -
  • User intent: Why organic content trumps social media

    … I recently presented content marketing workshops to two clients in different states. Each company had a large staff of writers to produce online content, and each approached content differently: Organization A Organization B Seasoned journalists Young professionals with minimal writing skills Writing content with academic tone Writing content…

    Marketing Landin Social Content- 16 readers -
  • How to market to developers without causing dis-content

    … new insight into a strategic challenge or that provides really practical solutions to an ongoing business need. When done right, that’s content marketing in a nutshell. You’ve traded something valuable (your contact info) for something else valuable (great content). It’s a win-win for you and for the business that published it. Too many times…

    Marketing Landin Content- 17 readers -
  • Global content marketing: It’s gonna be big!

    … For the past few months, I’ve been interviewing content marketing executives at global enterprises about the challenges and opportunities they face when trying to scale up single-country or regional content marketing efforts to take them worldwide. (I’ve also been helping some brands build the strategies to make this happen.) Here’s an advance…

    Rebecca Lieb/ Marketing Landin Content- 12 readers -
  • 5 ways to use personalized video in your next marketing campaign

    … a marketing KPI, and I’ll bet you video makes it better. Open rates, click-through rates, conversion rates, lead generation — the use of more visual and engaging content boosts them all. It’s no surprise, then, that personalized video delivers the benefits of both tactics, plus some. We see more and more businesses doing it every day. Influitive…

    Marketing Land- 15 readers -
  • Here’s why bloggers give up (and how you can stay on track)

    … stand a much better chance of staying the course. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Timothy Carter is the Director of Business Development for the Seattle-based content marketing & social media agency, AudienceBloom. When Timothy isn't telling the world about the great work his company does, he's planning his next trip to Hawaii while drinking some Kona coffee. …

    Marketing Landin Content Blogging How To's- 15 readers -
  • 8 best practices for contextual campaigns

    … service, social or mobile), then spread more broadly through the organization. Education, knowledge-sharing, agility and empowerment are essential to spark thought and experimentation. Content strategy As with every other form of marketing, content is foundational to context. For contextual campaigns, content strategies must be significantly expanded…

    Rebecca Lieb/ Marketing Landin Content- 15 readers -
  • Is your content share-worthy? 4 questions to ask

    … Getting your content picked up by heavy-hitter publishers feels like you’ve struck the content marketing jackpot. You rolled the content creation dice in your hot little hand, threw them down the internet’s green felted table and landed the winning combination to rake in shout-outs from high-rolling digital influencers. This will undoubtedly…

    Marketing Landin Social Content- 10 readers -
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