Content Marketing Column

  • Why it pays to skip the form (and embrace chat)

    …Don't force your audience to leap over hurdles to get the content they want. Columnist Andrea Lehr discusses the downsides of gated content and explains how chatbots can help. Please visit Marketing Land for the full article. …

    Marketing Land- 11 readers -
  • Why choosing a niche helps you produce better content

    … know anything about cars, how much will your readers benefit? Will they learn anything new from you — or in the end, will they feel like their time was wasted by reading a piece of content that told them nothing? Have you ever read a blog post and felt like it was a complete waste of time? What was your reaction? In content marketing, it’s important…

    Rachel Lindteigen/ Marketing Landin Content- 21 readers -
  • How to personalize content for locals

    … League Baseball, which also has a centralized app. But for hockey fans, this new, nationally focused messaging wasn’t always a good fit. As I pointed out in my last column on local launches, scaling content while retaining personalization is a pesky problem for many brands, from small startups to national franchises (and sports leagues, too, apparently…

    Marketing Landin Content How To's- 21 readers -
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