Content Marketing Column

    • User-generated content: What your brand can learn from Spotify

      A. Aleksandravicius / Shutterstock.com You’ve decided to make user-generated content (UGC) a priority for your brand. But now you’re struggling to get your UGC campaign off the ground, and you’re starting to think that UGC is the unicorn of the B2B marketing world — an imaginary beast that is more myth than reality. Maybe the problem is that you’re approaching UGC all wrong.

      Jason Warnock/ Marketing Landin Content- 21 readers -
    • The keys to activating content across multiple channels

      Sometimes when we think of content marketing, we fall into the trap of understanding it solely as a limited set of strategies to create engagement and improve our search ranking. This sort of thinking can limit marketers’ ability to make the most out of content, and can even cause us to misappropriate our time and resources.

      Jim Yu/ Marketing Landin Content- 10 readers -
    • The podcast option: How audio content can help build a B2B business

      For B2B marketing, I’m a big believer in focusing on the one or two primary content vehicles for your brand. Some focus on a stellar email newsletter. Others work toward industry-leading blog content. Some create webinars. And others use podcasts. This doesn’t mean putting all of your eggs in one basket. A newsletter can be used to push out great content.

      Marketing Landin Content How To's- 10 readers -
  • 4 ways to measure and realize the value in your content

    … will have of your company — or it might even be the only impression they have. For many industries, content is a key component to managing brand perceptions and creating brand value. Studies have shown that content has a better recall value for consumers than other forms of advertising, and it’s also a very cost-effective marketing strategy. So…

    David Booth/ Marketing Landin Content- 24 readers -
  • How to market your brand using interactive native content

    … Attend Our Conferences June 13-14, 2017: SMX Advanced October 24-26, 2017: SMX East Learn More About Our SMX Events Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: May 9-11, 2017: MarTech San Francisco October 2-4, 2017: MarTech Boston …

    Marketing Landin Content How To's- 14 readers -
  • No content strategy is an island

    … As we’re (hopefully) all aware by now, content strategy is the foundation of content marketing. But content strategy requires its own foundational elements, too. Without them, that strategy is very, very difficult to architect. Creating a content strategy obviously must precede content marketing, but your brand must have some marketing…

    Rebecca Lieb/ Marketing Landin Content- 13 readers -
  • Live video has become the creative canvas for digital marketers

    … for more feedback on these efforts, but also — for some brands — more (calculated) risks to be taken. The proverbial safety net of prepackaged, highly planned content, once the inhibitor of innovation, is gone. And it is exhilarating again to be a marketer! Disrupting digital marketing Live video has become the creative canvas for digital marketers…

    Marketing Landin Content- 14 readers -
  • How to use social proof in your marketing campaign

    …. Staff authors are listed here. About The Author Timothy Carter is the Director of Business Development for the Seattle-based content marketing & social media agency, AudienceBloom. When Timothy isn't telling the world about the great work his company does, he's planning his next trip to Hawaii while drinking some Kona coffee. …

    Marketing Landin Social Content How To's- 16 readers -
  • The rise of bad content marketing advice

    … in the industry, to create brand favorability. Then there are all those “content marketing” how-tos that are channel-, rather than strategy-oriented. Lately, these have been Snapchat-heavy, due to the company’s recent IPO. But just because Snapchat is attracting attention this week doesn’t mean it’s for everyone. (Moreover, Snapchat is more of a channel…

    Rebecca Lieb/ Marketing Landin Content- 31 readers -
  • 5 quick web page fixes any blogger can make

    … in your headline. Here’s how to label a subhead as an H2 in WordPress. Highlight your text and find the drop-down menu in the toolbar: 2. Promote your new content on your website’s home page or section pages Do your blog posts live on their own island? Usually, there are five ways you can find a new piece of content on a website: External marketing…

    Marketing Landin Content- 14 readers -
  • Want stronger content? 7 steps to truly understanding your audience

    … with content that will actually move them along the path as a customer — and, ultimately, to a business conversion. It’s this model of using content to help shape behavior that sits at the core of content marketing — with an emphasis on the marketing. So, you think you’ve got your audience down pat? You still need to ask one crucial question. Did…

    Marketing Landin Content- 19 readers -
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