Content Marketing Column

    • 4 ways to measure and realize the value in your content

      How your content is performing across your site matters — a lot. But many organizations have trouble measuring and valuing its impact. When it comes to understanding exactly what you’re getting for the time, money and resources you’re investing, it’s critical to acknowledge that what’s on your website could be the first impression a customer will have of your company — or it ...

      David Booth/ Marketing Landin Content- 19 readers -
    • No content strategy is an island

      As we’re (hopefully) all aware by now, content strategy is the foundation of content marketing. But content strategy requires its own foundational elements, too. Without them, that strategy is very, very difficult to architect. Creating a content strategy obviously must precede content marketing, but your brand must have some marketing fundamentals in place to enable that process to occur.

      Rebecca Lieb/ Marketing Landin Content- 12 readers -
  • Live video has become the creative canvas for digital marketers

    Digital marketing has become a world where data often overruns the creative process. A/B (or even A/B/C/D) testing every element in a campaign sometimes becomes the obsession, relegating the ideas to simply more variables to test. Many marketers crave creativity, big ideas and innovation. Well, jump into the live video pool, folks, because this is where the innovation is happening today.

    Marketing Land- 14 readers -
  • How to use social proof in your marketing campaign

    …. Staff authors are listed here. About The Author Timothy Carter is the Director of Business Development for the Seattle-based content marketing & social media agency, AudienceBloom. When Timothy isn't telling the world about the great work his company does, he's planning his next trip to Hawaii while drinking some Kona coffee. …

    Marketing Landin Social Content How To's- 14 readers -
  • The rise of bad content marketing advice

    … feed has become. These articles, columns and blog posts are overwhelmingly prescriptive and highly tactical. They almost without exception start with “content marketing” and disregard the much more fundamental question of content strategy. Their point of departure is often about how to reach a specific audience, or how to create content…

    Rebecca Lieb/ Marketing Landin Content- 28 readers -
  • 5 quick web page fixes any blogger can make

    … in your headline. Here’s how to label a subhead as an H2 in WordPress. Highlight your text and find the drop-down menu in the toolbar: 2. Promote your new content on your website’s home page or section pages Do your blog posts live on their own island? Usually, there are five ways you can find a new piece of content on a website: External marketing…

    Marketing Landin Content- 14 readers -
  • Want stronger content? 7 steps to truly understanding your audience

    … with content that will actually move them along the path as a customer — and, ultimately, to a business conversion. It’s this model of using content to help shape behavior that sits at the core of content marketing — with an emphasis on the marketing. So, you think you’ve got your audience down pat? You still need to ask one crucial question. Did…

    Marketing Landin Content- 15 readers -
  • 5 storytelling triggers that spur your readers to take action

    … Every day, countless numbers of potential customers are walking away from buying, clicking, opting in and so on because the content creator wasted an attempt to win over their minds. When you miss an opportunity to capture someone’s mind with your content, chances are, turning that new viewer into a return visitor are slim to none — much less…

    Marketing Landin Content- 18 readers -
  • After a most lively year, where does live video go in 2017?

    … In 2016, most major social media platforms launched live-video streaming capabilities; Twitch moved beyond video games; and tween-girl must-have Musical.ly launched Live.ly. Big brands started aggressively using live-video tools to connect with customers through their own sites, and smaller platforms such as YouNow.com forged ahead, even…

    Marketing Land- 17 readers -
  • Are you writing too much content?

    … even more interesting! So, if what you’re writing ends up looking like this page (which, incidentally, I split up and rearranged into columns to make it easier to absorb)… … do you honestly think anyone is going to read your content? And even if your customers have a specific question that is answered perfectly in your content, what are the odds…

    Marketing Landin Content- 25 readers -
  • Content marketing ideation: Where do good ideas come from?

    … It’s hard to believe, but we’re already in 2017 … wow. The start of a new year is a great time to review your current content marketing program and see how you’re doing. Is it time to change things up a bit for the new year or are you A-OK just cruising along as is? Let me give you a hint: it’s the former, not the latter in most instances. When…

    Rachel Lindteigen/ Marketing Landin Content- 17 readers -
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