Content Marketing Column

  • Where is the best place to post your content?

    … to determine where it should go. Program goals could be: Brand awareness Lead generation Keyword rank improvement Site traffic increases There are other goals we could be working toward, but in my experience, most content marketing programs seem to focus on one or more of those four areas. If your goal is brand awareness or lead generation, then posting…

    Rachel Lindteigen/ Marketing Landin Content- 14 readers -
  • The podcast option: How audio content can help build a B2B business

    … For B2B marketing, I’m a big believer in focusing on the one or two primary content vehicles for your brand. Some focus on a stellar email newsletter. Others work toward industry-leading blog content. Some create webinars. And others use podcasts. This doesn’t mean putting all of your eggs in one basket. A newsletter can be used to push out…

    Marketing Landin Content How To's- 10 readers -
  • The keys to activating content across multiple channels

    … from it over time. Another benefit is that, by planning and executing integrated content marketing strategies over time, you can enhance your brand’s authority in search by developing a network of content that boosts your brand’s blended ranking. Apply user segmentation to how you think of distributing content Different users represent different…

    Jim Yu/ Marketing Landin Content- 11 readers -
  • User-generated content: What your brand can learn from Spotify

    … A. Aleksandravicius / Shutterstock.com You’ve decided to make user-generated content (UGC) a priority for your brand. But now you’re struggling to get your UGC campaign off the ground, and you’re starting to think that UGC is the unicorn of the B2B marketing world — an imaginary beast that is more myth than reality. Maybe the problem…

    Jason Warnock/ Marketing Landin Content- 25 readers -
  • 4 ways to measure and realize the value in your content

    … will have of your company — or it might even be the only impression they have. For many industries, content is a key component to managing brand perceptions and creating brand value. Studies have shown that content has a better recall value for consumers than other forms of advertising, and it’s also a very cost-effective marketing strategy. So…

    David Booth/ Marketing Landin Content- 28 readers -
  • How to market your brand using interactive native content

    … Attend Our Conferences June 13-14, 2017: SMX Advanced October 24-26, 2017: SMX East Learn More About Our SMX Events Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: May 9-11, 2017: MarTech San Francisco October 2-4, 2017: MarTech Boston …

    Marketing Landin Content How To's- 16 readers -
  • No content strategy is an island

    … As we’re (hopefully) all aware by now, content strategy is the foundation of content marketing. But content strategy requires its own foundational elements, too. Without them, that strategy is very, very difficult to architect. Creating a content strategy obviously must precede content marketing, but your brand must have some marketing…

    Rebecca Lieb/ Marketing Landin Content- 16 readers -
  • Live video has become the creative canvas for digital marketers

    … for more feedback on these efforts, but also — for some brands — more (calculated) risks to be taken. The proverbial safety net of prepackaged, highly planned content, once the inhibitor of innovation, is gone. And it is exhilarating again to be a marketer! Disrupting digital marketing Live video has become the creative canvas for digital marketers…

    Marketing Landin Content- 15 readers -
  • How to use social proof in your marketing campaign

    …. Staff authors are listed here. About The Author Timothy Carter is the Director of Business Development for the Seattle-based content marketing & social media agency, AudienceBloom. When Timothy isn't telling the world about the great work his company does, he's planning his next trip to Hawaii while drinking some Kona coffee. …

    Marketing Landin Social Content How To's- 16 readers -
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