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Welcome to the second edition in our weekly Contently comic series drawn by the crazy-talented Martin Kozlowski. As with last week and all future weeks, each comic is accompanied with a #hottake by yours truly. So let’s talk about legal approvals, the thorn in the side of many content marketers.
… Here’s what you missed while wondering when your VC-engorged tech company is going to build a cave room that you can hibernate in until April… How to Get a Bigger Content Budget in 2015 Every ambitious content marketer wants a bigger budget, but doing so is tricky. Celine Roque and Natalie Burg spoke with some of the most successful content…
… TOTALLY #PREGIORNO. Whenever anything becomes popular in our culture, the first instinct in those marketing brainstorms seems to be: How can we copy this and make this about us? That’s how you get this misguided tweet from Best Buy: And that’s how you get sites like Verizon’s recently dismantled SugarString, which tried to mimic popular tech blogs…