Content Marketing Compliance

  • 3 Content Marketing Tips From Top Finance Brands

    … for Transamerica, told me they train their teams to be able to immediately answer questions in social media, referring people the right customer service areas while avoiding explicit financial advice that could get the bank in trouble. His and other institutions’ content teams also have dedicated compliance experts, so they can move fast. For instance, Voya…

    The Content Strategistin Content- 23 readers -
  • Legal Approvals Are Killing Brand Newsrooms. Here’s How to Get Past Them.

    When a brand publishes a story, the process usually goes something like this: Marketing teams edit for voice, style, and compliance with industry regulations, licensing, avoiding slander, etc. → a lawyer reads the story, notifies the preceding stages which elements are noncompliant, and requests revisions → the writer, artist, editor, and marketing teams make revisions and res ...

    The Content Strategist- 8 readers -
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