Content Marketing Definitions

    • 9 Definitions: How Content Marketing Works Within Marketing

      One topic that generates a lot of interest on our blog is how content marketing relates to other disciplines. Readers want to understand how content marketing fits within their overall marketing plan, and we have written about this topic over time. Next time you are asked – or simply wonder – how content marketing is related to insert your approach of choice, come back to this ...

      Michele Linn/ Content Marketing Institute- 8 readers -
  • Native Advertising Is Not Content Marketing

    … When you see the phrase “native advertising,” what do you think? Do you think of content marketing? Well, a lot of people do … so much so, that I felt compelled to write an article about it. Before I go through the differences, let me explain why it’s essential to make the distinction. The words we use are important. From the moment I started…

    Joe Pulizzi/ Content Marketing Institutein Content- 32 readers -
  • Hey WSJ – Content Marketing Is NOT Native Advertising

    … content. This is native advertising Note: There are many types of native advertising (you can find them here). For this conversation, I’m talking about the type of native advertising where long-form content is placed on media sites. The Interactive Advertising Bureau created a Native Advertising Playbook that has six categories of consideration…

    Joe Pulizzi/ Content Marketing Institutein Content- 13 readers -
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