Content Marketing Definitions

  • 9 Definitions: How Content Marketing Works Within Marketing

    … approach of choice, come back to this post for a quick explanation. I am including screenshots from Google Trends so you can see the popularity of the terms over the past five years. Content marketing vs. content Definitive post: What is the Difference Between Content and Content Marketing? This first definition looks at content in general. Michael…

    Michele Linn/ Content Marketing Institute- 18 readers -
  • Native Advertising Is Not Content Marketing

    … When you see the phrase “native advertising,” what do you think? Do you think of content marketing? Well, a lot of people do … so much so, that I felt compelled to write an article about it. Before I go through the differences, let me explain why it’s essential to make the distinction. The words we use are important. From the moment I started…

    Joe Pulizzi/ Content Marketing Institutein Content- 39 readers -
  • Hey WSJ – Content Marketing Is NOT Native Advertising

    … of this article used a quasi-native advertising definition and called it content marketing. Why is it that so many traditional publishers and journalists think that brands can’t possibly create their own content that … (wait for it) … could possibly live on a platform not owned by a traditional media company? This is content marketing Content marketing…

    Joe Pulizzi/ Content Marketing Institutein Content- 17 readers -
  • Where Content Marketing Fits in Your Marketing Plan

    While content marketing certainly isn’t new, there continues to be a lot of confusion over what it is and what it isn’t. To help you understand how content marketing should fit into your business’ other marketing efforts, the Content Marketing Institute team took a fresh look at the discipline — and examined how it relates to other common techniques.

    Joe Pulizzi/ Content Marketing Institute- 30 readers -
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