Content Marketing Definitions

  • 9 Definitions: How Content Marketing Works Within Marketing

    … approach of choice, come back to this post for a quick explanation. I am including screenshots from Google Trends so you can see the popularity of the terms over the past five years. Content marketing vs. content Definitive post: What is the Difference Between Content and Content Marketing? This first definition looks at content in general. Michael…

    Michele Linn/ Content Marketing Institute- 10 readers -
  • Native Advertising Is Not Content Marketing

    … When you see the phrase “native advertising,” what do you think? Do you think of content marketing? Well, a lot of people do … so much so, that I felt compelled to write an article about it. Before I go through the differences, let me explain why it’s essential to make the distinction. The words we use are important. From the moment I started…

    Joe Pulizzi/ Content Marketing Institutein Content- 35 readers -
  • Hey WSJ – Content Marketing Is NOT Native Advertising

    … content. This is native advertising Note: There are many types of native advertising (you can find them here). For this conversation, I’m talking about the type of native advertising where long-form content is placed on media sites. The Interactive Advertising Bureau created a Native Advertising Playbook that has six categories of consideration…

    Joe Pulizzi/ Content Marketing Institutein Content- 13 readers -
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