Content Marketing Definitions

  • Native Advertising Is Not Content Marketing

    … When you see the phrase “native advertising,” what do you think? Do you think of content marketing? Well, a lot of people do … so much so, that I felt compelled to write an article about it. Before I go through the differences, let me explain why it’s essential to make the distinction. The words we use are important. From the moment I started…

    Joe Pulizzi/ Content Marketing Institutein Content- 31 readers -
  • Where Content Marketing Fits in Your Marketing Plan

    While content marketing certainly isn’t new, there continues to be a lot of confusion over what it is and what it isn’t. To help you understand how content marketing should fit into your business’ other marketing efforts, the Content Marketing Institute team took a fresh look at the discipline — and examined how it relates to other common techniques.

    Joe Pulizzi/ Content Marketing Institute- 23 readers -