Content Marketing Definitions

  • 9 Definitions: How Content Marketing Works Within Marketing

    … approach of choice, come back to this post for a quick explanation. I am including screenshots from Google Trends so you can see the popularity of the terms over the past five years. Content marketing vs. content Definitive post: What is the Difference Between Content and Content Marketing? This first definition looks at content in general. Michael…

    Michele Linn/ Content Marketing Institute- 10 readers -
  • Native Advertising Is Not Content Marketing

    … When you see the phrase “native advertising,” what do you think? Do you think of content marketing? Well, a lot of people do … so much so, that I felt compelled to write an article about it. Before I go through the differences, let me explain why it’s essential to make the distinction. The words we use are important. From the moment I started…

    Joe Pulizzi/ Content Marketing Institutein Content- 33 readers -
  • Hey WSJ – Content Marketing Is NOT Native Advertising

    Disclaimer: This is one of those “inside baseball” posts. It is also devoid of any helpful how-to information (as we’ve become known for at CMI). I wrote this post because I believe it needs to be said. So there. Warning … rant alert! When Amanda Subler, CMI’s media relations lead, notified us that The Wall Street Journal picked up our latest research findings, I was pretty psyched.

    Joe Pulizzi/ Content Marketing Institute- 13 readers -