Content Marketing Examples

    • How to Give Meaning to Your Content

      When Michael Jr., a Content Marketing World keynote presenter, took the stage, he admitted, “This is not my audience at all.” While this may sound like an inauspicious beginning, within a few minutes, there was a palpable shift in the room as the audience truly focused its attention – and turned off devices – to hear what he had to say next. One of the key messages from Michael Jr.

      Michele Linn/ Content Marketing Institutein Content How To's- 12 readers -
  • 4 Content Marketing Things That Turn Off Your Audience

    … trap. But fortunately, this is something that can be avoided. The key is to follow SEO best practices (e.g., using proper URL structure and placing keywords in headers) but not let SEO become your main emphasis. Quite frankly, SEO and content marketing should overlap, but SEO shouldn’t overshadow your content. Example: Toshiba correctly aligns SEO…

    Neil Patel/ Content Marketing Institutein SEO Content- 42 readers -
  • 3 Hidden Lessons Behind Top Podcasts to Help Yours Stand Out

    … for our own podcast process – as well as other forms of content marketing. At the end, I’ve shared a template for a Trello board to help organize your podcast’s editorial pipeline. HANDPICKED RELATED CONTENT: Podcasting Pioneers Explain Value of Audio Content and Rookie Mistakes to Avoid How to Get in Front of the Podcasting Trend [Growth…

    Jay Acunzo/ Content Marketing Institute- 19 readers -
  • 3 Brands Driving Change With Social Video

    … important information while conjuring necessary emotion. To be successful, cause-related content needs to be sufficiently informative so viewers understand the cause, as well as appropriately digestible so they find it easy and enjoyable to share with others. It also has to be timely so it can be part of a larger conversation happening around…

    Content Marketing Institutein Social- 26 readers -
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