Content Marketing Examples

  • Feed Your Hungry Content Channels With a Powerful COPE-ing Strategy

    … strategy for marketers? Sign up for our Content Strategy for Marketers weekly email newsletter, which features exclusive insights from CMI Chief Content Adviser Robert Rose. If you’re like many other marketers we meet, you’ll come to look forward to his thoughts every Saturday. Cover image by Joseph Kalinowski/Content Marketing Institute The post Feed Your Hungry Content Channels With a Powerful COPE-ing Strategy appeared first on Content Marketing Institute. …

    Jodi Harris/ Content Marketing Institute- 14 readers -
  • The One Content Marketing Question You Need to Ask (That May Scare You)

    “The latest issue of CCO didn’t arrive. Can you please verify that I am still on your list?” While this comment may seem problematic, I can’t think of a better compliment. Someone is missing the content we are publishing. Today’s post is a post we published last year, but we wanted to update and bring it back — and add more examples from our community — because it’s somethin ...

    Michele Linn/ Content Marketing Institute- 13 readers -
  • The Art and Science of Emotional Engagement

    … Fun fact: Neuro-imagery shows that when evaluating brands, consumers primarily use emotions rather than factual information. This is as true for brand-created content as it is for traditional advertising spots and banners. We can see the power of emotional content at work in marketing campaigns that went viral. Always’ Like a Girl, Dove’s Real…

    Content Marketing Institute- 15 readers -
  • 6 Ways Brands Can Leverage Instagram Stories

    … can’t beat ’em, clone ’em.” But what if we go further and look at how to use Instagram Stories in your content marketing strategy? Smart content marketers care about how to leverage their game to build a community, connect with it, and make the brand part of their audience’s life. With 500 million monthly active users and more than 90 million daily…

    Content Marketing Institutein Social- 15 readers -
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