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You may have heard the phrase “invest in yourself” As knowledge workers, entrepreneurs, consultants and content marketers we often end up in an echo chamber of our own creation. We get consumed by a project, answering emails and bouncing around in your business. The price? Sharpening the saw is often forgotten or neglected.
You get it. Content marketing is a great way to develop customer relationships, increase brand awareness and target your audience with precision. You’ve given it a go for a while, with some decent results. Now what? You know by now that content marketing isn’t static. Things are always changing.