Content Marketing For Hr

  • Meet the Other B2C (Business to Candidate) Storytelling

    … and not enough on personal connection. A Compelling Story is Missing From the Recruiting Frenzy in Real Estate Due to the national real estate market performing so well, it is also seeing a significant increase in new real estate agent candidates. According to the 2015 CoreLogic Home Price Index, home prices increased by 5.7 percent on a year-to-year basis…

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  • 5 Steps to Better Job Description Click-Through Rates

    … organizations have corporate websites that have long been coded with mobile responsive design, the same doesn’t always hold true for the third party job portals they use to manage the job posting and application submission process. In many cases, the landing pages to which your paid and organic search listings point are actually the job description…

    Relevancein SEO Content- 8 readers -
  • 4 Content Marketing Ideas for Talent Acquisition Dominance

    As a marketer, you’re regularly attracting, persuading and converting prospective customers through the use of relevant content delivered at the right time. It’s a lot to manage on a daily basis. Wouldn’t it be nice to have someone with whom you could collaborate outside of your department but inside your organization—someone with whom you could share ideas and be a sounding bo ...

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  • 10 Strategies for Using Content to Onboard New Employees

    … Organizations understand the benefit of investing time and money to create content that promotes their products and services, and many also make a similar investment in content to source applicants for open jobs. However, far fewer expend the resources to develop and promote content aimed at effectively onboarding new hires. All too often…

    Relevancein Content- 14 readers -
  • “Rinse and Repeat” Job Applicants via Employment Content

    … in the future, follow you on social media and sign up for job alerts. Incentivize To further strengthen both your employment and corporate brands, consider including coupons or discount offer promo codes for products or services available from your company. The applicability of this tactic will depend on the nature of your business, but it can generate…

    Relevancein Content- 12 readers -
  • Amp Up Applicant Sourcing With Owned And Shared Media

    … that they are aware of your opportunity, but are perhaps not yet ready to commit to applying to your organization. Here are some ideas on how to use owned and shared media (which lead in assists) to further persuade individuals to focus on your specific job openings and initiate the employment application process. Owned Media Blog In addition…

    Relevancein Social Content- 9 readers -
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