Content Marketing For Hr

  • Meet the Other B2C (Business to Candidate) Storytelling

    … The job market was great in 2015, especially in the tech scene. According to a study from CareerBuilder, we experienced a significant compensation growth this year. Eighty-two percent of employers said that they were planning to raise salaries for existing employees and 64 percent of employers offered higher starting salaries. Many of my friends…

    Relevance- 13 readers -
  • 5 Steps to Better Job Description Click-Through Rates

    … the urgency of the request prevents anyone from worrying about fine-tuning the job listing’s content. However, skipping this crucial step can make it even harder for you to fill that position quickly because the job description isn’t converting as many applicants as it could. Fortunately, taking a little time up front to create a job description…

    Relevancein SEO Content- 12 readers -
  • 4 Content Marketing Ideas for Talent Acquisition Dominance

    … and sales makes calls after a major purchase to reduce cognitive dissonance, recruiting and/or HR staff members should plan activities to engage individuals who have accepted offers but not yet started their first day. A content series can be developed to nurture those new hires with information about the history and culture of the organization, as well…

    Relevancein Social Paid Search Content- 27 readers -
  • 10 Strategies for Using Content to Onboard New Employees

    … Organizations understand the benefit of investing time and money to create content that promotes their products and services, and many also make a similar investment in content to source applicants for open jobs. However, far fewer expend the resources to develop and promote content aimed at effectively onboarding new hires. All too often…

    Relevancein Content- 17 readers -
  • “Rinse and Repeat” Job Applicants via Employment Content

    … job seekers through the Consideration and Intent stages of the applicant sourcing cycle. Content efforts targeted to these two stages play a starring role in shaping job seekers’ perception of your employment brand, but more often than not they are an assist along the path to conversion for your applicant sourcing attribution model. Now it’s time…

    Relevancein Content- 14 readers -
  • Amp Up Applicant Sourcing With Owned And Shared Media

    … that they are aware of your opportunity, but are perhaps not yet ready to commit to applying to your organization. Here are some ideas on how to use owned and shared media (which lead in assists) to further persuade individuals to focus on your specific job openings and initiate the employment application process. Owned Media Blog In addition…

    Relevancein Social Content- 11 readers -
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