Content Marketing For Hr

  • Meet the Other B2C (Business to Candidate) Storytelling

    … received solicitations from recruiters on a regular basis, touting sign-on bonuses, profit sharing and many other financial and non-financial perks. It was a great time to be a qualified job seeker. I have never viewed recruiting as a form of storytelling. Perhaps it’s because recruiting is a function of Human Resources and not Marketing; it’s…

    Relevance- 9 readers -
  • 5 Steps to Better Job Description Click-Through Rates

    … your job listings are more readily visible and you make it easy for applicants to start the application process. 2. Don’t Write Vanilla Job Titles Unless of course it’s some kind of French Vanilla premium custard, I suppose. But seriously, if you are looking for a Web Developer, be specific with your job title wording so that you can be found…

    Relevancein SEO Content- 9 readers -
  • 4 Content Marketing Ideas for Talent Acquisition Dominance

    … and sales makes calls after a major purchase to reduce cognitive dissonance, recruiting and/or HR staff members should plan activities to engage individuals who have accepted offers but not yet started their first day. A content series can be developed to nurture those new hires with information about the history and culture of the organization, as well…

    Relevancein Social Paid Search Content- 24 readers -
  • 10 Strategies for Using Content to Onboard New Employees

    … one-on-one interviews with both new hires and other stakeholders involved in their onboarding activities. Then, be transparent about your findings by having the marketing team publish a summary of the results along with a section detailing actions that will be taken as a result of feedback from those involved. This genuine content will help…

    Relevancein Content- 15 readers -
  • “Rinse and Repeat” Job Applicants via Employment Content

    … job seekers through the Consideration and Intent stages of the applicant sourcing cycle. Content efforts targeted to these two stages play a starring role in shaping job seekers’ perception of your employment brand, but more often than not they are an assist along the path to conversion for your applicant sourcing attribution model. Now it’s time…

    Relevancein Content- 14 readers -
  • Amp Up Applicant Sourcing With Owned And Shared Media

    … Published 2 mins ago 29 With so many options for attracting job seekers, it can be daunting to determine which recruitment marketing tactics to employ to find top talent. However, if we put on our content marketing hats and think about how the customer buying cycle parallels the applicant sourcing process, our task at hand becomes much…

    Relevancein Social Content- 11 readers -