Content Marketing For Hr

  • Meet the Other B2C (Business to Candidate) Storytelling

    … received solicitations from recruiters on a regular basis, touting sign-on bonuses, profit sharing and many other financial and non-financial perks. It was a great time to be a qualified job seeker. I have never viewed recruiting as a form of storytelling. Perhaps it’s because recruiting is a function of Human Resources and not Marketing; it’s…

    Relevance- 12 readers -
  • 5 Steps to Better Job Description Click-Through Rates

    … In most organizations, marketers don’t own the task of writing job descriptions for new opportunities available within their organization. This responsibility generally belongs to people in human resources or recruiting. And even if those folks have marketers review a draft before it posts (at least for marketing positions, that is), many times…

    Relevancein SEO Content- 12 readers -
  • 4 Content Marketing Ideas for Talent Acquisition Dominance

    As a marketer, you’re regularly attracting, persuading and converting prospective customers through the use of relevant content delivered at the right time. It’s a lot to manage on a daily basis. Wouldn’t it be nice to have someone with whom you could collaborate outside of your department but inside your organization—someone with whom you could share ideas and be a sounding bo ...

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  • 10 Strategies for Using Content to Onboard New Employees

    … one-on-one interviews with both new hires and other stakeholders involved in their onboarding activities. Then, be transparent about your findings by having the marketing team publish a summary of the results along with a section detailing actions that will be taken as a result of feedback from those involved. This genuine content will help…

    Relevancein Content- 17 readers -
  • “Rinse and Repeat” Job Applicants via Employment Content

    … Published 1 min ago 27 In the same way that your corporate brand reputation can induce individuals to purchase (or not purchase) products and services from your company, your employment brand is key in determining whether job seekers choose to apply to positions with your organization. In my last article, I discussed ideas for moving…

    Relevancein Content- 14 readers -
  • Amp Up Applicant Sourcing With Owned And Shared Media

    … Published 2 mins ago 29 With so many options for attracting job seekers, it can be daunting to determine which recruitment marketing tactics to employ to find top talent. However, if we put on our content marketing hats and think about how the customer buying cycle parallels the applicant sourcing process, our task at hand becomes much…

    Relevancein Social Content- 11 readers -
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