Content Marketing For Hr

  • Meet the Other B2C (Business to Candidate) Storytelling

    … received solicitations from recruiters on a regular basis, touting sign-on bonuses, profit sharing and many other financial and non-financial perks. It was a great time to be a qualified job seeker. I have never viewed recruiting as a form of storytelling. Perhaps it’s because recruiting is a function of Human Resources and not Marketing; it’s…

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  • 5 Steps to Better Job Description Click-Through Rates

    … the urgency of the request prevents anyone from worrying about fine-tuning the job listing’s content. However, skipping this crucial step can make it even harder for you to fill that position quickly because the job description isn’t converting as many applicants as it could. Fortunately, taking a little time up front to create a job description…

    Relevancein SEO Content- 6 readers -
  • 4 Content Marketing Ideas for Talent Acquisition Dominance

    As a marketer, you’re regularly attracting, persuading and converting prospective customers through the use of relevant content delivered at the right time. It’s a lot to manage on a daily basis. Wouldn’t it be nice to have someone with whom you could collaborate outside of your department but inside your organization—someone with whom you could share ideas and be a sounding bo ...

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  • 10 Strategies for Using Content to Onboard New Employees

    … Organizations understand the benefit of investing time and money to create content that promotes their products and services, and many also make a similar investment in content to source applicants for open jobs. However, far fewer expend the resources to develop and promote content aimed at effectively onboarding new hires. All too often…

    Relevancein Content- 13 readers -
  • “Rinse and Repeat” Job Applicants via Employment Content

    … job seekers through the Consideration and Intent stages of the applicant sourcing cycle. Content efforts targeted to these two stages play a starring role in shaping job seekers’ perception of your employment brand, but more often than not they are an assist along the path to conversion for your applicant sourcing attribution model. Now it’s time…

    Relevancein Content- 12 readers -
  • Amp Up Applicant Sourcing With Owned And Shared Media

    … for opportunities to have your subject matter experts contribute and send them the link with an invitation to comment. Preparation Advice The internet is overcrowded with content related to popular interview questions and how to prepare for an interview. Your potential job candidates will be more likely to hop on your job wagon if you give them…

    Relevancein Social Content- 9 readers -