Content Marketing Glossary

  • The Two Sides of the Persuasion Coin

    …; Lauren Mancke Are One-on-One Connections the Key to Jumpstarting Your Online Business? by Brian Clark & Jerod Morris Behind the Scenes at Copyblogger: Our New Email Approach by Sonia Simone How Bestselling Author Jennifer Weiner Writes: Part One by Kelton Reid Tips for Crowdfunding a New Product (Or Your Entire Business), with Khierstyn Ross…

    Sonia Simone/ Copyblogger- 8 readers -
  • SEO Defined in 60 Seconds [Animated Video]

    … resources If you’d like additional information about SEO, visit these three resources: SEO Copywriting Made Simple 10 Steps a Local Business Can Take Today to Improve Search Rankings SEO Is Dead: Long Live OC/DC Learn more from the Content Marketing Glossary Ready to master content marketing essentials? Watch all of our animated…

    Demian Farnworth/ Copyblogger- 15 readers -
  • Podcasting Defined in 60 Seconds [Animated Video]

    … Perhaps you’ve reached a stage in your business where you are ready to do something new. You have a story to tell or education to share, but you’d like to do more than just writing. Or, you may feel that your audience isn’t growing as quickly anymore. If you relate to any of those scenarios, then you might want to consider launching a podcast…

    Demian Farnworth/ Copyblogger- 16 readers -
  • Membership Sites Defined in 60 Seconds [Animated Video]

    … to be interviewed or sit on a panel. Due to the authority you’ve established, people in your industry look to you for advice, direction, and education. Launching a membership site might be an ideal way to monetize your authority. But what exactly is a membership site? Watch our short, fun video about membership sites With help from our friends at The Draw…

    Demian Farnworth/ Copyblogger- 12 readers -
  • Marketing Automation Defined in 60 Seconds [Animated Video]

    … popularity has grown rapidly since 2013, but it can be tricky to define. What exactly is marketing automation? Watch our 60-second video about marketing automation With help from our friends at The Draw Shop, we whipped up 12 definitions from our new Content Marketing Glossary into short, fun whiteboard animated videos. Here’s our video…

    Demian Farnworth/ Copyblogger- 9 readers -
  • How to Implement Kinder, Gentler Marketing: 4 All-Natural Truths

    … company is annoying me with now. Direct mail postcards. Sales catalogs. Promotional brochures. But now I know there’s a better way. A kinder, gentler way to market your business, serve your prospects and customers, and create marketing that is valued, not sent straight to a landfill. That’s the kind of marketing we teach inside our Authority program…

    Pamela Wilson/ Copybloggerin How To's- 12 readers -
  • Landing Pages Defined in 60 Seconds [Animated Video]

    … at The Draw Shop, we whipped up 12 definitions from our new Content Marketing Glossary into short, fun whiteboard animated videos. Here’s our video for the definition of a landing page: Animation by The Draw Shop And for those of you who would prefer to read, here’s the transcript: A landing page is any page on a website where traffic is sent…

    Demian Farnworth/ Copyblogger- 16 readers -
  • Infographics Defined in 60 Seconds [Animated Video]

    … blog posts will contain infographs.” Joking aside, the infographic has certainly grown to be the darling of the content marketing world. But what exactly is an infographic? Watch our short, fun video about infographics With help from our friends at The Draw Shop, we whipped up 12 definitions from our new Content Marketing Glossary into short, fun…

    Demian Farnworth/ Copyblogger- 16 readers -
  • Email Marketing Defined in 60 Seconds [Animated Video]

    Millennials … you’ve got to love them. Particularly when it comes to their devotion to checking their email. According to an August 2015 survey on email by Adobe, Millennials are the age group most likely to check their email: From bed (70 percent) From the bathroom (57 percent) While driving (27 percent) That’s a lot of looking at your email inbox.

    Demian Farnworth/ Copyblogger- 14 readers -
  • Digital Commerce Defined in 60 Seconds [Animated Video]

    …, and software as a service is a new business norm. This is great news for anyone hoping to build a business around the growing market of digital commerce. But what exactly is digital commerce? Watch our short video for digital commerce With help from our friends at The Draw Shop, we whipped up 12 definitions from our new Content Marketing Glossary…

    Demian Farnworth/ Copyblogger- 11 readers -
  • Cornerstone Content Defined in 60 Seconds [Animated Video]

    … material But what exactly is cornerstone content? Watch our short video for cornerstone content With help from our friends at The Draw Shop, we whipped up 12 definitions from our new Content Marketing Glossary into short, fun whiteboard animated videos. Here’s our video for the definition of cornerstone content: Animation by The Draw Shop…

    Demian Farnworth/ Copybloggerin Content- 17 readers -
  • A/B Testing Defined in 60 Seconds [Animated Video]

    … cringed. “Free? Ick.” “It will beat that subject line’s open rates and click-throughs. I promise. Let’s test it. Please?” Truth rather than opinions One of the beautiful things about A/B testing (also known as split-testing) is that it can determine the truth of a matter based upon results — not opinions. Maybe you are new to A/B testing and you need…

    Demian Farnworth/ Copybloggerin Content- 11 readers -