Content Marketing Glossary

  • The Two Sides of the Persuasion Coin

    … — the art of negotiation. Voss was an FBI hostage negotiator … and has some counterintuitive (and surprisingly entertaining) insights about how advanced persuasion works. Showing what you can do The other side of that persuasion coin is to show your audience what you have to offer — which is what content marketing is all about. Jeff Goins has a lovely…

    Sonia Simone/ Copyblogger- 6 readers -
  • SEO Defined in 60 Seconds [Animated Video]

    … resources If you’d like additional information about SEO, visit these three resources: SEO Copywriting Made Simple 10 Steps a Local Business Can Take Today to Improve Search Rankings SEO Is Dead: Long Live OC/DC Learn more from the Content Marketing Glossary Ready to master content marketing essentials? Watch all of our animated…

    Demian Farnworth/ Copyblogger- 14 readers -
  • Podcasting Defined in 60 Seconds [Animated Video]

    …. But what exactly is podcasting? Watch our short, fun video about podcasting With help from our friends at The Draw Shop, we whipped up 12 definitions from our new Content Marketing Glossary into short, fun whiteboard animated videos. Check out our video for the definition of podcasting: Animation by The Draw Shop And for those of you who…

    Demian Farnworth/ Copyblogger- 11 readers -
  • Membership Sites Defined in 60 Seconds [Animated Video]

    … Shop, we whipped up 12 definitions from our new Content Marketing Glossary into short, fun whiteboard animated videos. Here’s our video for the definition of a membership site: Animation by The Draw Shop For those of you who would prefer to read, here’s the transcript: A membership site is a private, password-protected website that offers…

    Demian Farnworth/ Copyblogger- 10 readers -
  • Marketing Automation Defined in 60 Seconds [Animated Video]

    … popularity has grown rapidly since 2013, but it can be tricky to define. What exactly is marketing automation? Watch our 60-second video about marketing automation With help from our friends at The Draw Shop, we whipped up 12 definitions from our new Content Marketing Glossary into short, fun whiteboard animated videos. Here’s our video…

    Demian Farnworth/ Copyblogger- 8 readers -
  • How to Implement Kinder, Gentler Marketing: 4 All-Natural Truths

    … their products, but I wish they understood modern marketing techniques as well as they clearly understand the soap business. It’s obvious to me that they don’t read Copyblogger. Because if they did, they’d know the four basic truths of modern content marketing. Let’s review them. Truth #1: Content pulls; it doesn’t push Rather than blanket prospects…

    Pamela Wilson/ Copybloggerin How To's- 11 readers -
  • Landing Pages Defined in 60 Seconds [Animated Video]

    … at The Draw Shop, we whipped up 12 definitions from our new Content Marketing Glossary into short, fun whiteboard animated videos. Here’s our video for the definition of a landing page: Animation by The Draw Shop And for those of you who would prefer to read, here’s the transcript: A landing page is any page on a website where traffic is sent…

    Demian Farnworth/ Copyblogger- 12 readers -
  • Infographics Defined in 60 Seconds [Animated Video]

    … blog posts will contain infographs.” Joking aside, the infographic has certainly grown to be the darling of the content marketing world. But what exactly is an infographic? Watch our short, fun video about infographics With help from our friends at The Draw Shop, we whipped up 12 definitions from our new Content Marketing Glossary into short, fun…

    Demian Farnworth/ Copyblogger- 12 readers -
  • Email Marketing Defined in 60 Seconds [Animated Video]

    …. population with $200 billion in annual buying power by 2017 — use email marketing. But what exactly is email marketing? How would you define it? Watch our 60-second video for email marketing With help from our friends at The Draw Shop, we whipped up 12 definitions from our new Content Marketing Glossary into 60-second whiteboard animated videos…

    Demian Farnworth/ Copybloggerin EMail- 10 readers -
  • Digital Commerce Defined in 60 Seconds [Animated Video]

    …, and software as a service is a new business norm. This is great news for anyone hoping to build a business around the growing market of digital commerce. But what exactly is digital commerce? Watch our short video for digital commerce With help from our friends at The Draw Shop, we whipped up 12 definitions from our new Content Marketing Glossary…

    Demian Farnworth/ Copyblogger- 7 readers -
  • Cornerstone Content Defined in 60 Seconds [Animated Video]

    … Cornerstone content is vital for both seasoned bloggers and anyone launching a brand-new website because it can help you accomplish many of your content marketing goals. Goals like: Getting links to your website Finding new readers Attracting subscribers Ranking in search engines for competitive keywords Highlighting archived…

    Demian Farnworth/ Copybloggerin Content- 13 readers -
  • A/B Testing Defined in 60 Seconds [Animated Video]

    … cringed. “Free? Ick.” “It will beat that subject line’s open rates and click-throughs. I promise. Let’s test it. Please?” Truth rather than opinions One of the beautiful things about A/B testing (also known as split-testing) is that it can determine the truth of a matter based upon results — not opinions. Maybe you are new to A/B testing and you need…

    Demian Farnworth/ Copybloggerin Content- 9 readers -