Content Marketing Goals

  • If Your Content Team Just Did This, You’d Be Winning

    … the topic, the audience, the goals, the competition, etc. is resulting in terrible content that lacks the elements necessary to win. Marketers want to spend more on content marketing, but they’re still struggling with producing engaging content (60%) and measuring performance (57%). Sujan Patel Not only are we struggling to produce and measure our…

    Douglas Karr/ Marketing Technology Blogin Content- 16 readers -
  • The Periodic Table of Content Marketing

    … on content strategy. Format – Content comes in many different shapes and sizes. Note that you can use multiple formats for a single piece of content. Content Type – These are based on the common types of content that work well for Econsultancy. Platform – These are content distribution platforms. You might own some of these (e.g. #59, your website…

    Douglas Karr/ Marketing Technology Blogin Content- 40 readers -
  • 3 Ways You Can Leap the Hurdles of Creating Content at a Finance Company

    … If you think content marketing is easy, you’re probably misinformed. And if you think creating interesting, widely-read content in the financial industry is a breeze, then you probably don’t work in the business. As someone who has spent years managing content creation for several notable financial brands, I’m afraid someone needs to point out…

    The Content Strategistin Content- 16 readers -
  • KPIs for Content Marketing

    … This is the transcript for our new video. Today, I want to talk about key performance indicators for content marketing. But first of all, before I address the issue, I want you just to think about your own business and ask yourself if you’re currently using KPIs to track your own content marketing, and if you’re not, then why not. So, first…

    John Waghorn/ Koozai.comin Social Content Google Facebook Twitter- 4 readers -
  • Short and Long Term Content Marketing Goals

    When you are working on your content marketing campaigns, it’s up to you to decide if you are going to focus on short term, long term, or a mixture of both of these individual goals. Your own strategy, when encompassing these goals, will be more succinct and will enable you to visualise where you are heading, as well as observe if actual progress is being made.

    John Waghorn/ 23 readers -
  • Results of Content Marketing Efforts Are Disappointing Many

    … Content Marketing, Owned Media, Paid Media, Shared Media, Social Promotion While many marketers say they believe they are creating strong web content, campaign results aren’t meeting established goals and objectives, according to a new survey from OneSpot and 614 Group. The failure to fulfill these business goals is forcing B2B and B2C…

    Jonathan Crowl/ Relevancein Social Content- 16 readers -
  • What’s Your Content Marketing Goal? Find Out Your Ideal Metric

    … In order to run a successful Content Marketing campaign, it’s crucial for you to determine what your digital goals are first. This way, your campaigns will be more focussed and targeted, and it will be easier to observe if results are actually being achieved. Therefore, as a business your first port of call is to get to the core of what your…

    John Waghorn/ Koozai.comin Content- 20 readers -
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