Content Marketing Institute

    • Generate New Blog Post Ideas: Yes You Can!

      How To Have More Blog Posts Than You Can Write HELP—I must write an article today but I can’t generate new blog post ideas. Sound familiar? If so, you’re not alone. Top bloggers make it look easy. They churn out post after blog post. You can too! Don’t look surprised. I can tell you their secret in one word: Practice.

      Heidi Cohen/ Heidi Cohenin Content Blogging- 21 readers -
  • New report shows how to become a content champion

    … marketing is a bit like that, too. You need to stick with it to really get results. Earlier this month the Content Marketing Institute released it’s 2017 Benchmarks, Budgets and Trends Report for Australia. It showed 56 per cent of organisations which had made the investment in content, stuck with it, and were now in a “mature” or “sophisticated…

    Lush Digitalin Content How To's- 14 readers -
  • Content Marketing Definition

    … that will be successful. It has to be a mindset that is embraced and encouraged. You’ve got to start thinking like a publisher and use that to plan and execute your entire marketing plan which content of any variety should be a part of. C.C. Chapman, co-author with Ann Handley of Content Rules 13. Creating content that helps market your business. When you…

    Heidi Cohen/ Heidi Cohenin Content- 24 readers -
  • Maximize B2B Blog Results: 10 Tactics You Need

    … involved. Andy Crestodina says, “A partner in content creation is a partner in content distribution.” BuzzSumo helps determine influencers in your niche. Business. Don’t forget: Your blog content must support your business or it’s useless. Even worse, it’s a waste of money. At a minimum, have landing pages to convert readers into email subscribers…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 18 readers -
  • Video Is Increasingly Important in Content Marketing (Infographic)

    … Social media changed the way we communicate, and visual content on social is changing the way we consume information. Visual content leads to higher engagement than all-text content, and video is becoming an increasingly important piece of the social media marketing engagement puzzle. A report on the state of content marketing created…

    Inside Facebookin Content- 31 readers -
  • 2017 B2B Content Marketing Research Analyzed

    … commitment, take heed of Content Marketing Institute’s Joe Pulizzi. At Content Marketing World 2016, he declared, “Halfway measures are worst than not doing any content marketing.” (Editor’s note: Quote based on my notes.) On the content marketing maturity scale, roughly one third are mature, one third are midway there and a third are starting out. Look…

    Heidi Cohen/ Heidi Cohenin Content- 15 readers -
  • Visit ScribbleLive at Content Marketing World for a Free Strategy Consultation

    … ScribbleLive is looking forward to this year’s Content Marketing World — the annual event that brings together the industry’s best and brightest to learn, network and have some fun. The four-day event will provide attendees with the know-how and materials to craft and execute robust content marketing strategies — and we’re excited to offer…

    Visual.lyin Content- 18 readers -
  • The silver lining in the bad news about content marketing

    … content creators are seeing dramatic declines in social referrals. 50 percent of professionally-marketed blog posts receive fewer than eight social shares. Content Marketing Institute, the relentless cheerleader for all things content, reported in their new research that satisfaction with the measurable results of content marketing slipped…

    {grow}in Social Content- 12 readers -
  • The uncomfortable state of content marketing metrics

    … with management. ROI versus relevance. Why social sharing may be the only measure that matters. The key to moving out of the trough of disillusionment is not more content, better content, or expecting CMO’s to “understand.” The problem that needs to be “fixed” is measurement, pure and simple. And because the tech is not keeping up…

    {grow}in Social Content- 33 readers -
  • 2016 Social Media Marketing Plan For Success

    24 Hours In Tokyo is a project created in collaboration with The Marriott hotel. I’ve always been fascinated in Tokyo as a city. It’s a place that is incredibly strong in it's culture, old in its traditions and teeming with life. For a long time i've wanted to create a video there and recently we were lucky enough to have that chance. The following is my 24 hours in Tokyo.

    Heidi Cohen/ Heidi Cohenin Social- 20 readers -
  • LinkedIn B2B Social Media Success: 3 Keys

    … and share content. You have to be active to post links or members will think that you’re spamming them. Here’s an example of Content Marketing Institute. Example of a LinkedIn Group Page-Content Marketing Institute LinkedIn is a Top 10 Social Media Platform Globally based on size according to Global Web Index. (Here’s the full global social media…

    Heidi Cohen/ Heidi Cohenin Social Facebook- 17 readers -
  • 4 Ways Marketers Can Get the Most Out of LinkedIn

    … If you gathered 100 marketers in one room, they’d probably disagree on almost everything. But according to a recent report from MarketingProfs and the Content Marketing Institute, one of the few things just about everyone can agree on is LinkedIn. The “2016 Benchmarks, Budgets, and Trends—North America” report found that 94 percent of B2B…

    Tessa Wegert/ The Content Strategistin Social- 39 readers -
  • Got Boring B2B Content? How To Make It Engaging

    … content is so full of corporate lingo that readers feel like outsiders. Result: Your B2B content effort is a #fail. It doesn’t move your audience closer to buying from you or building a relationship. 60% of marketers say producing engaging content is their top challenge according to Content Marketing Institute/MarketingProfs 2016 US B2B Content…

    Heidi Cohen/ Heidi Cohenin Content How To's- 15 readers -
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