Content Marketing Institute

  • BNR BONUS: CMI Benchmarks, Budgets & Trends Report 2018

    … The gang has gathered for a special BONUS edition of Brand Newsroom to discuss the Content Marketing Institute’s Benchmarks, Budgets and Trends Report for Australia for 2018. Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media…

    Lush Digital- 16 readers -
  • What’s right and wrong with Australian content marketing

    … aren’t outsourcing, but it isn’t hard to imagine the reason is that six-letter word that we all come up against regularly: budget. Where are Australian content marketers finding success? If there’s anything Australian content marketers can take out of this year’s CMI report that would be helpful in securing more budget, it might be the factors…

    Lush Digital- 18 readers -
  • Killing Marketing – Book Interview

    … innovative companies around the world have achieved remarkable marketing results by fundamentally changing their approach. By creating value for customers through the use of owned media and the savvy use of content, these businesses have dramatically increased customer loyalty and revenue. Killing Marketing explores how these companies are ending the marketing as we know it--in favor of this new, exciting model. The post Killing Marketing – Book Interview appeared first on Heidi Cohen. …

    Heidi Cohen/ Heidi Cohen- 11 readers -
  • 5 Interactive Content Types That Will Boost Your Results

    … How To Use Interactive Content To Stop Readers & Engage Them Despite your investment in high quality content marketing, do uninspiring results leave you without an explanation beyond Facebook’s organic reach falloff? Not sure how to stand out in the endless steams of information and messages reaching your audience through a variety…

    Heidi Cohen/ Heidi Cohenin Content- 23 readers -
  • Killing Marketing – Book Interview

    … is now Content Marketing Institute wasn’t bringing in enough profits to support our young family. I was literally a few days away from quitting and going back to find a “real job”. Fortunately, I stayed patient, and started to open my ears to what our audience was saying. They didn’t need what we were selling…they needed training and education. So we…

    Heidi Cohen/ Heidi Cohenin Content- 17 readers -
  • How a brand can harness the power of the media

    …), blogs (67 per cent), video (64 per cent), or infographics (47 per cent), Australia’s marketers and the brands they partner with are beginning to understand they can build long-term and trusting relationships with consumers by creating and distributing high-quality content. Those figures are from the Content Marketing Institute’s 2017 Australian…

    Lush Digitalin Content How To's- 17 readers -
  • Ultimate Content Marketing Distribution Checklist

    … offline content distribution at your peril! Include communications from marketing and other departments Print content marketing. Create your own print media entity. Joe Pulizzi started Chief Content Officer. (BTW, they reprint their articles online.) Notably, Kraft launched their print magazine Food & Family with a circulation of 1+ million using…

    Heidi Cohen/ Heidi Cohenin Content- 29 readers -
  • King Content’s demise isn’t content marketing’s demise

    … iSentia has finally dropped the axe on its failing content marketing agency, King Content. It’s easy to imagine content marketing agencies across Australia, and the global markets where King Content operated, dancing on the company’s grave. But we shouldn’t be. King Content’s has been a drawn-out execution. Since media monitoring and data company…

    Lush Digitalin Content- 20 readers -
  • The State Of Interactive Content Metrics [Research and Tips]

    … How To Improve Your Interactive Content Marketing Results Interactive content marketing is white hot. Why? Because when the average reader spends 37 seconds per article (NewsCred) your content needs all the help it can muster. Interactive content appeals to mobile-savvy users who actively seek digital, app and gaming experiences. No surprise…

    Heidi Cohen/ Heidi Cohenin Content- 15 readers -
  • Use Interconnected Content To Maximize Content Marketing Results

    … they face to find out more about your readers. Ask readers to segment themselves. Smart Passive Income’s Pat Flynn does this. Offer readers’ favorite content. It’s a good bet newbies don’t know your existing content. Serve them your top content. Give them a welcome series. Think of this as a mini-course to warm them to your content. If you’ve…

    Heidi Cohen/ Heidi Cohenin Content- 13 readers -
  • Interactive Content Basics Every Content Marketer Needs

    … went viral! (BTW–Here’s how to make your content viral by design!) How To Make the Interactive content case: The Data Make the case to your boss for adding interactive content to your content marketing strategy, use this data from Content Marketing Institute and Demand Metrics. Content Marketing Institute/Ion Interactive research focused…

    Heidi Cohen/ Heidi Cohenin Content- 18 readers -
  • Generate New Blog Post Ideas: Yes You Can!

    … on research, brainstorming blog post ideas works best when (Hat tip: Jay Acunza): Set parameters: Keeps team members focused. Brainstorm ideas independently: Allows everyone to list their ideas without fear of other people’s opinions. Vet them in a group: Selects the best ideas. Restrict your thinking in these 2 ways: Subject. Your blog posts must focus…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 34 readers -
  • New report shows how to become a content champion

    …” phase of their content strategy, found it either “extremely” or “very” successful. Just three per cent of those organisations in the early stages of their content strategy could say the same. It takes time to become a success. But those who have stuck with content marketing and invested in it, are seeing improvements in their results. The CMI report…

    Lush Digitalin Content How To's- 18 readers -
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