Content Marketing Institute

    • Ultimate Content Marketing Distribution Checklist

      60+ Ways To Maximize Your Content Distribution [Download] Face reality: Without at least minimal content marketing distribution, no one will know about your lovingly created masterpiece. Except possibly your boss and your mother, a pair that isn’t necessarily the best combination to deliver maximum content marketing reach.

      Heidi Cohen/ Heidi Cohenin Content- 24 readers -
    • King Content’s demise isn’t content marketing’s demise

      iSentia has finally dropped the axe on its failing content marketing agency, King Content. It’s easy to imagine content marketing agencies across Australia, and the global markets where King Content operated, dancing on the company’s grave. But we shouldn’t be. King Content’s has been a drawn-out execution.

      Lush Digitalin Content- 19 readers -
  • The State Of Interactive Content Metrics [Research and Tips]

    … Interactive Content Research conducted by Content Marketing Institute and Ion Interactive found that: Interactive content helped 44% of respondents achieve their content marketing objectives. BUT 43% of respondents weren’t sure if interactive content did anything with regard to their objectives. Translation: Interactive content is new and we want…

    Heidi Cohen/ Heidi Cohenin Content- 13 readers -
  • Use Interconnected Content To Maximize Content Marketing Results

    … related content. 2. During consumption interconnect content options Include links to related content and products. Curate related articles. Take a page from Content Marketing Institute’s playbook to consistently spotlight related content. Content Marketing Institute makes links to older related content stand out in the post. Add different content…

    Heidi Cohen/ Heidi Cohenin Content- 12 readers -
  • Interactive Content Basics Every Content Marketer Needs

    … went viral! (BTW–Here’s how to make your content viral by design!) How To Make the Interactive content case: The Data Make the case to your boss for adding interactive content to your content marketing strategy, use this data from Content Marketing Institute and Demand Metrics. Content Marketing Institute/Ion Interactive research focused…

    Heidi Cohen/ Heidi Cohenin Content- 18 readers -
  • Generate New Blog Post Ideas: Yes You Can!

    … Institute and Orbit Media. Answer the one question everyone asks and there’s no source for. (Need help? Read Andy Crestodina’s explanation of Orbit Media’s research.) Understand that this is a massive undertaking. Internal data. Look inside your business to find information that other people would find useful. This is the core of Priceonomics’s blog…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 34 readers -
  • New report shows how to become a content champion

    … marketing is a bit like that, too. You need to stick with it to really get results. Earlier this month the Content Marketing Institute released it’s 2017 Benchmarks, Budgets and Trends Report for Australia. It showed 56 per cent of organisations which had made the investment in content, stuck with it, and were now in a “mature” or “sophisticated…

    Lush Digitalin Content How To's- 17 readers -
  • Content Marketing Definition

    … customers or prospects by creating attention or causing behavior that results in leads, sales or advocacy. Jay Baer – Convince and Convert, author of Youtility and Hug Your Haters. 3. The intentional process to curate a personal conversation by sharing new insight with the purpose of driving defined actions for mutual benefit. Diana Ballard 4…

    Heidi Cohen/ Heidi Cohenin Content- 53 readers -
  • Maximize B2B Blog Results: 10 Tactics You Need

    …, they can’t be a priority for your employees. Blog don’t necessarily produce sales directly. As Content Marketing Institute’s Joe Pulizzi noted at his MarketingProfs B2B Forum presentation, “The biggest mistake that B2B blogs make is going [directly] for the sale.” Translation: Your audience needs to warm up to you and your blog. Don’t push them…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 43 readers -
  • Video Is Increasingly Important in Content Marketing (Infographic)

    … by a partnership between the Content Marketing Institute, MarketingProfs and Hightail examines the impact of visual content. Visual content has become an engagement leader, and some reports suggest video will account for 80 percent of all web traffic by 2019. Indeed, video is the future of content marketing, with more than one-half of surveyed marketers…

    Inside Facebookin Content- 52 readers -
  • 2017 B2B Content Marketing Research Analyzed

    … beneath the 89% of North American B2B companies to appreciate what’s required to be a content marketer in 2017. When it comes to content marketing success, there’s a marked difference when you look at the most successful, the average and least success marketers. 2017 B2B Content Marketing Research Comparison Chart Specifically you must: Know…

    Heidi Cohen/ Heidi Cohenin Content- 35 readers -
  • Visit ScribbleLive at Content Marketing World for a Free Strategy Consultation

    … ScribbleLive is looking forward to this year’s Content Marketing World — the annual event that brings together the industry’s best and brightest to learn, network and have some fun. The four-day event will provide attendees with the know-how and materials to craft and execute robust content marketing strategies — and we’re excited to offer…

    Visual.lyin Content- 18 readers -
  • The silver lining in the bad news about content marketing

    … There is a steady drumbeat of bad news about content marketing … The output of content per brand increased by 78 percent in one year, but content engagement decreased by 60 percent at the same time. On social networks, brand-generated content is seeing the lowest engagement rates now than any other time. BuzzSumo reported that even the best…

    {grow}in Social Content- 17 readers -
  • The uncomfortable state of content marketing metrics

    … In a post titled Content Marketing – It’s About to Get Weird, my friend Joe Pulizzi revealed disappointing findings from an annual research survey. Here’s how he broke the news: In our 2016 Content Marketing Benchmarks, Budgets, and Trends research (conducted in partnership with MarketingProfs), the effectiveness rate for B2B organizations…

    {grow}in Social Content- 34 readers -
  • 2016 Social Media Marketing Plan For Success

    24 Hours In Tokyo is a project created in collaboration with The Marriott hotel. I’ve always been fascinated in Tokyo as a city. It’s a place that is incredibly strong in it's culture, old in its traditions and teeming with life. For a long time i've wanted to create a video there and recently we were lucky enough to have that chance. The following is my 24 hours in Tokyo.

    Heidi Cohen/ Heidi Cohenin Social- 25 readers -
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