Content Marketing Institute

    • Video Is Increasingly Important in Content Marketing (Infographic)

      Social media changed the way we communicate, and visual content on social is changing the way we consume information. Visual content leads to higher engagement than all-text content, and video is becoming an increasingly important piece of the social media marketing engagement puzzle. A report on the state of content marketing created by a partnership between the Content Marke ...

      Inside Facebookin Content- 20 readers -
    • 2017 B2B Content Marketing Research Analyzed

      Are You Committed To Content Marketing? Corporate commitment to content marketing is key finding of Content Marketing Institute/MarketingProfs’s 2017 B2B Content Marketing Research. Like any on-going relationship, content marketing requires commitment and work to be successful Lest you think there’s room for anything less than a full commitment, take heed of Content Marketi ...

      Heidi Cohen/ Heidi Cohenin Content- 12 readers -
  • Visit ScribbleLive at Content Marketing World for a Free Strategy Consultation

    … ScribbleLive is looking forward to this year’s Content Marketing World — the annual event that brings together the industry’s best and brightest to learn, network and have some fun. The four-day event will provide attendees with the know-how and materials to craft and execute robust content marketing strategies — and we’re excited to offer…

    Visual.lyin Content- 14 readers -
  • The silver lining in the bad news about content marketing

    … content creators are seeing dramatic declines in social referrals. 50 percent of professionally-marketed blog posts receive fewer than eight social shares. Content Marketing Institute, the relentless cheerleader for all things content, reported in their new research that satisfaction with the measurable results of content marketing slipped…

    {grow}in Social Content- 9 readers -
  • The uncomfortable state of content marketing metrics

    … In a post titled Content Marketing – It’s About to Get Weird, my friend Joe Pulizzi revealed disappointing findings from an annual research survey. Here’s how he broke the news: In our 2016 Content Marketing Benchmarks, Budgets, and Trends research (conducted in partnership with MarketingProfs), the effectiveness rate for B2B organizations…

    {grow}in Social Content- 26 readers -
  • 2016 Social Media Marketing Plan For Success

    24 Hours In Tokyo is a project created in collaboration with The Marriott hotel. I’ve always been fascinated in Tokyo as a city. It’s a place that is incredibly strong in it's culture, old in its traditions and teeming with life. For a long time i've wanted to create a video there and recently we were lucky enough to have that chance. The following is my 24 hours in Tokyo.

    Heidi Cohen/ Heidi Cohenin Social- 18 readers -
  • LinkedIn B2B Social Media Success: 3 Keys

    … get that it’s difficult to keep up-to-date on every social media platform. Therefore let the experts do the legwork for you. I recommend Neal Schaffer, Melonie Dodaro, Viveka Von Rosen and Stephanie Sammons. 3. LinkedIn as mega content ecosystem In addition to the social media content created by its members, LinkedIn provides 2 content publishing…

    Heidi Cohen/ Heidi Cohenin Social Facebook- 12 readers -
  • 4 Ways Marketers Can Get the Most Out of LinkedIn

    … If you gathered 100 marketers in one room, they’d probably disagree on almost everything. But according to a recent report from MarketingProfs and the Content Marketing Institute, one of the few things just about everyone can agree on is LinkedIn. The “2016 Benchmarks, Budgets, and Trends—North America” report found that 94 percent of B2B…

    Tessa Wegert/ The Content Strategistin Social- 34 readers -
  • Got Boring B2B Content? How To Make It Engaging

    … content is so full of corporate lingo that readers feel like outsiders. Result: Your B2B content effort is a #fail. It doesn’t move your audience closer to buying from you or building a relationship. 60% of marketers say producing engaging content is their top challenge according to Content Marketing Institute/MarketingProfs 2016 US B2B Content…

    Heidi Cohen/ Heidi Cohenin Content How To's- 10 readers -
  • Infographic: How to Make Your Content Stand Out

    …. Or, if your company has enough resources, Michele Linn, vice president of content for the Content Marketing Institute, advises developing a team of go-to writers—either in-house or freelance—who can complete more posts and contribute diverse perspectives. For more tips on how to make your blog stand out among the noise, check out the infographic below. The post Infographic: How to Make Your Content Stand Out appeared first on The Content Strategist. …

    Amanda Walgrove/ The Content Strategistin Content How To's- 17 readers -
  • 3 Steps to Maximize B2B Content Creation Resources

    … 28 Content Types For B2B Marketers 76% of US B2B marketers plan to increase their content creation in 2016 according to Content Marketing Institute and MarketingProfs research. Further, 51% of US B2B marketers plan to increase their content budget. As a champion of content marketing incorporating a documented content strategy, I believe…

    Heidi Cohen/ Heidi Cohenin Content- 12 readers -
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