Content Marketing Institute

    • What’s right and wrong with Australian content marketing

      Two-fifths of all content marketing done in Australia is done by a small team — often by an individual — within an organisation. According to the Content Marketing Institute’s 2018 Budgets, Benchmarks and Trends Report for Australia, 42 per cent of content marketing is conducted under those conditions.

      Lush Digital- 18 readers -
    • BNR BONUS: CMI Benchmarks, Budgets & Trends Report 2018

      The gang has gathered for a special BONUS edition of Brand Newsroom to discuss the Content Marketing Institute’s Benchmarks, Budgets and Trends Report for Australia for 2018. Brand Newsroom is a marketing podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising.

      Lush Digital- 15 readers -
  • Killing Marketing – Book Interview

    … innovative companies around the world have achieved remarkable marketing results by fundamentally changing their approach. By creating value for customers through the use of owned media and the savvy use of content, these businesses have dramatically increased customer loyalty and revenue. Killing Marketing explores how these companies are ending the marketing as we know it--in favor of this new, exciting model. The post Killing Marketing – Book Interview appeared first on Heidi Cohen. …

    Heidi Cohen/ Heidi Cohen- 11 readers -
  • 5 Interactive Content Types That Will Boost Your Results

    … Content Type is persistent chat. It’s available when visitors arrive at your site and can be activated when they’re ready for more information or to purchase. It yields higher results since visitors engage when they want your attention. (For a deeper discussion, see gating.) I love how Drift talks to me. Drift’s persistent chat pops up and can…

    Heidi Cohen/ Heidi Cohenin Content- 23 readers -
  • Killing Marketing – Book Interview

    … is now Content Marketing Institute wasn’t bringing in enough profits to support our young family. I was literally a few days away from quitting and going back to find a “real job”. Fortunately, I stayed patient, and started to open my ears to what our audience was saying. They didn’t need what we were selling…they needed training and education. So we…

    Heidi Cohen/ Heidi Cohenin Content- 17 readers -
  • How a brand can harness the power of the media

    …), blogs (67 per cent), video (64 per cent), or infographics (47 per cent), Australia’s marketers and the brands they partner with are beginning to understand they can build long-term and trusting relationships with consumers by creating and distributing high-quality content. Those figures are from the Content Marketing Institute’s 2017 Australian…

    Lush Digitalin Content How To's- 17 readers -
  • Ultimate Content Marketing Distribution Checklist

    … 60+ Ways To Maximize Your Content Distribution [Download] Face reality: Without at least minimal content marketing distribution, no one will know about your lovingly created masterpiece. Except possibly your boss and your mother, a pair that isn’t necessarily the best combination to deliver maximum content marketing reach. Even worse your…

    Heidi Cohen/ Heidi Cohenin Content- 25 readers -
  • King Content’s demise isn’t content marketing’s demise

    … quality content targeted at their client’s audience’s needs and desires, should not be able to attract and maintain business and be profitable. Whatever King Content’s problems were, they were iSentia’s problems, not the industry’s problems. Content marketing works While iSentia was releasing its announcement, the Content Marketing Institute and Smart…

    Lush Digitalin Content- 20 readers -
  • The State Of Interactive Content Metrics [Research and Tips]

    …. (Almost everyone!) 33% of B2B marketers will share their phone number. (1 in 3 respondents!) 18% of B2B marketers will share buying decision related information. (Less than 1 in 5 respondents!) B2B customers’ willingness to share personal information [Chart] Think hard about how you’re going to use requested data before asking for it! Don’t just…

    Heidi Cohen/ Heidi Cohenin Content- 15 readers -
  • Use Interconnected Content To Maximize Content Marketing Results

    … Why Interconnected Content Is The On Ramp to Your Content Marketing Offering While we create one content effort at a time, no piece of content is an island. We develop related content to extend its reach and effectiveness to get beyond one and done content. As Michael Brenner says, “Behind every piece of unused content is an executive who…

    Heidi Cohen/ Heidi Cohenin Content- 13 readers -
  • Interactive Content Basics Every Content Marketer Needs

    … went viral! (BTW–Here’s how to make your content viral by design!) How To Make the Interactive content case: The Data Make the case to your boss for adding interactive content to your content marketing strategy, use this data from Content Marketing Institute and Demand Metrics. Content Marketing Institute/Ion Interactive research focused…

    Heidi Cohen/ Heidi Cohenin Content- 18 readers -
  • Generate New Blog Post Ideas: Yes You Can!

    … relevant industry conferences and company events. Lee Odden and his team, notably Ashley Zeckman, are the live blogging experts. Ashley Zeckman Live Blogging At MarketingProfs B2B Conference Every business has blog post ideas waiting to be written. They need these 5 types of core content. (Here’s help to better understand how to plan blog post…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 34 readers -
  • New report shows how to become a content champion

    … marketing is a bit like that, too. You need to stick with it to really get results. Earlier this month the Content Marketing Institute released it’s 2017 Benchmarks, Budgets and Trends Report for Australia. It showed 56 per cent of organisations which had made the investment in content, stuck with it, and were now in a “mature” or “sophisticated…

    Lush Digitalin Content How To's- 18 readers -
  • Maximize B2B Blog Results: 10 Tactics You Need

    … before you know they’re in-market. Use blog posts to warm sales leads and support social media and search. Use OptinMonster (affiliate link) to support email capture. Result: RazorSocial’s Ian Cleary increased subscriptions by 520% with content upgrades and OptinMonster By contrast Drift went stopped gating content. Result: Increased readers…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 44 readers -
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