Content Marketing Institute

    • Interactive Content Basics Every Content Marketer Needs

      The Ultimate Interactive Content Beginner’s Guide Tired of investing in expensive top quality content that merely yields lackluster marketing results? Like many marketers you’re probably wondering whether you picked the wrong content creator or amplified and promoted the content enough. That may be true.

      Heidi Cohen/ Heidi Cohenin Content- 15 readers -
  • Generate New Blog Post Ideas: Yes You Can!

    … at least one on-going column post every week. A. Interviews This can be a long form with one person or a shorter set of questions to a few people. The challenge for newer bloggers is finding a fresh approach. The Actionable Marketing Guide has a weekly author interview. B. Letter Bag This is a blog spin on newspaper “Letters to the Editor…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 28 readers -
  • New report shows how to become a content champion

    … marketing is a bit like that, too. You need to stick with it to really get results. Earlier this month the Content Marketing Institute released it’s 2017 Benchmarks, Budgets and Trends Report for Australia. It showed 56 per cent of organisations which had made the investment in content, stuck with it, and were now in a “mature” or “sophisticated…

    Lush Digitalin Content How To's- 15 readers -
  • Content Marketing Definition

    … on tangible items. Content marketing is much more subjective in nature. Marketing messages and stories that stir beliefs, feelings, opinions or emotions can all be classified as content marketing. The most important takeaway from content marketing is to focus less on the cost and product details and focus more on the customer experience. Dan Bergeron…

    Heidi Cohen/ Heidi Cohenin Content- 46 readers -
  • Maximize B2B Blog Results: 10 Tactics You Need

    … half of B2B marketers expect them to be critical to 2017 content marketing. In fact, it’s top tactic on their list. (Content Marketing Institute/MarketingProfs’s 2017 B2B research) 3 Key B2B blog challenges Before we show you how to maximize B2B blog results, let’s examine 3 key B2B blog challenges that hinder blog success. 1. Most B2B blogs don’t…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 34 readers -
  • Video Is Increasingly Important in Content Marketing (Infographic)

    … by a partnership between the Content Marketing Institute, MarketingProfs and Hightail examines the impact of visual content. Visual content has become an engagement leader, and some reports suggest video will account for 80 percent of all web traffic by 2019. Indeed, video is the future of content marketing, with more than one-half of surveyed marketers…

    Inside Facebookin Content- 44 readers -
  • 2017 B2B Content Marketing Research Analyzed

    … Are You Committed To Content Marketing? Corporate commitment to content marketing is key finding of Content Marketing Institute/MarketingProfs’s 2017 B2B Content Marketing Research. Like any on-going relationship, content marketing requires commitment and work to be successful Lest you think there’s room for anything less than a full…

    Heidi Cohen/ Heidi Cohenin Content- 27 readers -
  • Visit ScribbleLive at Content Marketing World for a Free Strategy Consultation

    … ScribbleLive is looking forward to this year’s Content Marketing World — the annual event that brings together the industry’s best and brightest to learn, network and have some fun. The four-day event will provide attendees with the know-how and materials to craft and execute robust content marketing strategies — and we’re excited to offer…

    Visual.lyin Content- 18 readers -
  • The silver lining in the bad news about content marketing

    … content creators are seeing dramatic declines in social referrals. 50 percent of professionally-marketed blog posts receive fewer than eight social shares. Content Marketing Institute, the relentless cheerleader for all things content, reported in their new research that satisfaction with the measurable results of content marketing slipped…

    {grow}in Social Content- 15 readers -
  • The uncomfortable state of content marketing metrics

    … In a post titled Content Marketing – It’s About to Get Weird, my friend Joe Pulizzi revealed disappointing findings from an annual research survey. Here’s how he broke the news: In our 2016 Content Marketing Benchmarks, Budgets, and Trends research (conducted in partnership with MarketingProfs), the effectiveness rate for B2B organizations…

    {grow}in Social Content- 34 readers -
  • 2016 Social Media Marketing Plan For Success

    24 Hours In Tokyo is a project created in collaboration with The Marriott hotel. I’ve always been fascinated in Tokyo as a city. It’s a place that is incredibly strong in it's culture, old in its traditions and teeming with life. For a long time i've wanted to create a video there and recently we were lucky enough to have that chance. The following is my 24 hours in Tokyo.

    Heidi Cohen/ Heidi Cohenin Social- 25 readers -
  • LinkedIn B2B Social Media Success: 3 Keys

    … and share content. You have to be active to post links or members will think that you’re spamming them. Here’s an example of Content Marketing Institute. Example of a LinkedIn Group Page-Content Marketing Institute LinkedIn is a Top 10 Social Media Platform Globally based on size according to Global Web Index. (Here’s the full global social media…

    Heidi Cohen/ Heidi Cohenin Social Facebook- 25 readers -
  • 4 Ways Marketers Can Get the Most Out of LinkedIn

    … If you gathered 100 marketers in one room, they’d probably disagree on almost everything. But according to a recent report from MarketingProfs and the Content Marketing Institute, one of the few things just about everyone can agree on is LinkedIn. The “2016 Benchmarks, Budgets, and Trends—North America” report found that 94 percent of B2B…

    Tessa Wegert/ The Content Strategistin Social- 41 readers -
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