Content Marketing Institute

    • Use Interconnected Content To Maximize Content Marketing Results

      Why Interconnected Content Is The On Ramp to Your Content Marketing Offering While we create one content effort at a time, no piece of content is an island. We develop related content to extend its reach and effectiveness to get beyond one and done content. As Michael Brenner says, “Behind every piece of unused content is an executive who wanted it.

      Heidi Cohen/ Heidi Cohenin Content- 8 readers -
  • Interactive Content Basics Every Content Marketer Needs

    … The Ultimate Interactive Content Beginner’s Guide Tired of investing in expensive top quality content that merely yields lackluster marketing results? Like many marketers you’re probably wondering whether you picked the wrong content creator or amplified and promoted the content enough. That may be true. But did you ever consider…

    Heidi Cohen/ Heidi Cohenin Content- 18 readers -
  • Generate New Blog Post Ideas: Yes You Can!

    … relevant industry conferences and company events. Lee Odden and his team, notably Ashley Zeckman, are the live blogging experts. Ashley Zeckman Live Blogging At MarketingProfs B2B Conference Every business has blog post ideas waiting to be written. They need these 5 types of core content. (Here’s help to better understand how to plan blog post…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 31 readers -
  • New report shows how to become a content champion

    … marketing is a bit like that, too. You need to stick with it to really get results. Earlier this month the Content Marketing Institute released it’s 2017 Benchmarks, Budgets and Trends Report for Australia. It showed 56 per cent of organisations which had made the investment in content, stuck with it, and were now in a “mature” or “sophisticated…

    Lush Digitalin Content How To's- 15 readers -
  • Content Marketing Definition

    … content. Brian Lindamood – Manta 34. Content marketing is the process by which you provide truly relevant and useful content to your prospects and customers to help them solve their issues. In turn, you build loyalty and trust for your brand — and ultimately build an audience and increase profits. Michele Linn – Content Marketing Institute 35…

    Heidi Cohen/ Heidi Cohenin Content- 50 readers -
  • Maximize B2B Blog Results: 10 Tactics You Need

    … before you know they’re in-market. Use blog posts to warm sales leads and support social media and search. Use OptinMonster (affiliate link) to support email capture. Result: RazorSocial’s Ian Cleary increased subscriptions by 520% with content upgrades and OptinMonster By contrast Drift went stopped gating content. Result: Increased readers…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 39 readers -
  • Video Is Increasingly Important in Content Marketing (Infographic)

    … by a partnership between the Content Marketing Institute, MarketingProfs and Hightail examines the impact of visual content. Visual content has become an engagement leader, and some reports suggest video will account for 80 percent of all web traffic by 2019. Indeed, video is the future of content marketing, with more than one-half of surveyed marketers…

    Inside Facebookin Content- 49 readers -
  • 2017 B2B Content Marketing Research Analyzed

    … a successful content marketing program is. Moz’s Rand Fishkin argues “Good, unique content” no longer meets the bar for best in SERPs. Instead he recommends creating “10X Content.” Example of quality content Content Marketing Institute/MarketingProfs’s 2017 B2B Content Marketing Research is a great example of 10X content. They provide this useful…

    Heidi Cohen/ Heidi Cohenin Content- 30 readers -
  • Visit ScribbleLive at Content Marketing World for a Free Strategy Consultation

    … Salt, Oracle, and Forbes, Anni can assess your current strategy quickly, and come up with creative content solutions that convert. Anni is also an award-winning writer (her script for Morton Salt’s 100th Anniversary video won Silver and Gold at Cannes in 2015). She has written creative content for companies like LinkedIn, Spotify, Snapple, Kia…

    Visual.lyin Content- 18 readers -
  • The silver lining in the bad news about content marketing

    … There is a steady drumbeat of bad news about content marketing … The output of content per brand increased by 78 percent in one year, but content engagement decreased by 60 percent at the same time. On social networks, brand-generated content is seeing the lowest engagement rates now than any other time. BuzzSumo reported that even the best…

    {grow}in Social Content- 16 readers -
  • The uncomfortable state of content marketing metrics

    … In a post titled Content Marketing – It’s About to Get Weird, my friend Joe Pulizzi revealed disappointing findings from an annual research survey. Here’s how he broke the news: In our 2016 Content Marketing Benchmarks, Budgets, and Trends research (conducted in partnership with MarketingProfs), the effectiveness rate for B2B organizations…

    {grow}in Social Content- 34 readers -
  • 2016 Social Media Marketing Plan For Success

    24 Hours In Tokyo is a project created in collaboration with The Marriott hotel. I’ve always been fascinated in Tokyo as a city. It’s a place that is incredibly strong in it's culture, old in its traditions and teeming with life. For a long time i've wanted to create a video there and recently we were lucky enough to have that chance. The following is my 24 hours in Tokyo.

    Heidi Cohen/ Heidi Cohenin Social- 25 readers -
  • LinkedIn B2B Social Media Success: 3 Keys

    … and share content. You have to be active to post links or members will think that you’re spamming them. Here’s an example of Content Marketing Institute. Example of a LinkedIn Group Page-Content Marketing Institute LinkedIn is a Top 10 Social Media Platform Globally based on size according to Global Web Index. (Here’s the full global social media…

    Heidi Cohen/ Heidi Cohenin Social Facebook- 25 readers -
  • 4 Ways Marketers Can Get the Most Out of LinkedIn

    … If you gathered 100 marketers in one room, they’d probably disagree on almost everything. But according to a recent report from MarketingProfs and the Content Marketing Institute, one of the few things just about everyone can agree on is LinkedIn. The “2016 Benchmarks, Budgets, and Trends—North America” report found that 94 percent of B2B…

    Tessa Wegert/ The Content Strategistin Social- 41 readers -
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