Content Marketing Institute

    • Content Marketing Definition

      50 Marketers Define Content Marketing Grounded in the Mad Men’s principles, content marketing doesn’t shout or push promotional messages. Content marketing takes it’s cue from David Ogilvy; it looks like editorial. Content marketing provides prospects, customers and the public with useful information. before, during or after purchase.

      Heidi Cohen/ Heidi Cohenin Content- 19 readers -
    • New report shows how to become a content champion

      No one becomes a champion by accident. OK, so there was that Steven Bradbury guy at the 2002 Winter Olympics, but how often do we really win in life because all our competitors have stacked it onto the ice? People only become champions in their field because they’ve found something they love and they’ve stuck with it.

      Lush Digitalin Content How To's- 12 readers -
  • Maximize B2B Blog Results: 10 Tactics You Need

    … half of B2B marketers expect them to be critical to 2017 content marketing. In fact, it’s top tactic on their list. (Content Marketing Institute/MarketingProfs’s 2017 B2B research) 3 Key B2B blog challenges Before we show you how to maximize B2B blog results, let’s examine 3 key B2B blog challenges that hinder blog success. 1. Most B2B blogs don’t…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 10 readers -
  • Video Is Increasingly Important in Content Marketing (Infographic)

    … Social media changed the way we communicate, and visual content on social is changing the way we consume information. Visual content leads to higher engagement than all-text content, and video is becoming an increasingly important piece of the social media marketing engagement puzzle. A report on the state of content marketing created…

    Inside Facebookin Content- 24 readers -
  • 2017 B2B Content Marketing Research Analyzed

    … necessarily translate to quality leads or sales. (Michael Brenner’s The Content Formula is helpful for accomplishing this. Check his author interview. ) 80% of 2017 B2B Content Research respondents believe their organization will focus on lead generation in the next year. 57% of respondents measure lead quality; only 34% feel this metric truly measures…

    Heidi Cohen/ Heidi Cohenin Content- 12 readers -
  • Visit ScribbleLive at Content Marketing World for a Free Strategy Consultation

    … ScribbleLive is looking forward to this year’s Content Marketing World — the annual event that brings together the industry’s best and brightest to learn, network and have some fun. The four-day event will provide attendees with the know-how and materials to craft and execute robust content marketing strategies — and we’re excited to offer…

    Visual.lyin Content- 16 readers -
  • The silver lining in the bad news about content marketing

    … There is a steady drumbeat of bad news about content marketing … The output of content per brand increased by 78 percent in one year, but content engagement decreased by 60 percent at the same time. On social networks, brand-generated content is seeing the lowest engagement rates now than any other time. BuzzSumo reported that even the best…

    {grow}in Social Content- 10 readers -
  • The uncomfortable state of content marketing metrics

    … with the changes in Facebook and other platforms, that solution is rapidly moving away from us, not getting closer. Your thoughts? Illustration courtesy Flickr CC and Sam Book reference is an affiliate link. The post The uncomfortable state of content marketing metrics appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related…

    {grow}in Social Content- 30 readers -
  • 2016 Social Media Marketing Plan For Success

    24 Hours In Tokyo is a project created in collaboration with The Marriott hotel. I’ve always been fascinated in Tokyo as a city. It’s a place that is incredibly strong in it's culture, old in its traditions and teeming with life. For a long time i've wanted to create a video there and recently we were lucky enough to have that chance. The following is my 24 hours in Tokyo.

    Heidi Cohen/ Heidi Cohenin Social- 19 readers -
  • LinkedIn B2B Social Media Success: 3 Keys

    … get that it’s difficult to keep up-to-date on every social media platform. Therefore let the experts do the legwork for you. I recommend Neal Schaffer, Melonie Dodaro, Viveka Von Rosen and Stephanie Sammons. 3. LinkedIn as mega content ecosystem In addition to the social media content created by its members, LinkedIn provides 2 content publishing…

    Heidi Cohen/ Heidi Cohenin Social Facebook- 14 readers -
  • 4 Ways Marketers Can Get the Most Out of LinkedIn

    … If you gathered 100 marketers in one room, they’d probably disagree on almost everything. But according to a recent report from MarketingProfs and the Content Marketing Institute, one of the few things just about everyone can agree on is LinkedIn. The “2016 Benchmarks, Budgets, and Trends—North America” report found that 94 percent of B2B…

    Tessa Wegert/ The Content Strategistin Social- 37 readers -
  • Got Boring B2B Content? How To Make It Engaging

    … add real content to the page.” Eyetracking of Images of real people via Jakob Nielsen Eyetracking of Image that Appears to be Stock-Jakob Nielsen Actionable Content Marketing Tips: Skip the stock photos, especially ones of people in suits looking busy. Readers ignore it according to Jakob Nielsen. Do you really think your audience doesn’t know…

    Heidi Cohen/ Heidi Cohenin Content How To's- 13 readers -
  • Infographic: How to Make Your Content Stand Out

    …. Or, if your company has enough resources, Michele Linn, vice president of content for the Content Marketing Institute, advises developing a team of go-to writers—either in-house or freelance—who can complete more posts and contribute diverse perspectives. For more tips on how to make your blog stand out among the noise, check out the infographic below. The post Infographic: How to Make Your Content Stand Out appeared first on The Content Strategist. …

    Amanda Walgrove/ The Content Strategistin Content How To's- 19 readers -
Get the top posts daily into your mailbox!
More from around the web