Content Marketing Kpis

  • 3 Ways You Can Leap the Hurdles of Creating Content at a Finance Company

    … views to stand out. To add insult to injury, the content creation process is often harder in finance because of SEC regulations and complex internal approval chains, which slow everything considerably. But building a content operation doesn’t have to be such a risky investment. As a financial journalist and editor, I’ve seen firsthand how content…

    The Content Strategistin Content- 11 readers -
  • Content Marketing Objectives And KPIs

    … Now that I am back to the front line of the challenges we face as marketing professionals, I am going to start answering some of the biggest questions I get asked about marketing in general and content marketing specifically. One of the biggest content marketing and content strategy questions I get is around objectives and KPIs (Key Performance…

    Michael Brenner/ Relevancein Content- 39 readers -
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  • 6 Steps To Decoding Your Target Audience6 Steps To Decoding Your Target Audience
    Clearly defining your audience makes all the difference when you’re creating content. If you’re writing a piece about social media management tools, how do you frame it correctly? The answer, of co...