Content Marketing Measurement

  • Research shows content engagement is disconnected from brand goals. What’s next?

    … brand’s image and change attitudes of customers? To figure this out, we’re going to have to go old school and apply some online and offline polling, as we have done in traditional media for decades. I see too many marketers relying too much on dashboards. It’s time to dig deeper. Reaction Ultimately our marketing my produce a reaction. Did I cause…

    {grow}in Content- 13 readers -
  • Content Marketing Measurement & ROI Advice From Experts at Kraft Foods & 3M

    Understanding the potential risk and return on any investment is imperative for making a sound business decision. It doesn’t matter if the investment is monetary or that of time or resources. In recent years, marketers have begun investing more and more into digital marketing programs. Content marketing investment specifically has been on a steady uprise and will only continu ...

    Ashley Zeckman/ TopRank®- 31 readers -