Content Marketing Measurement

  • Social media engagement is a lousy metric

    … me for a speech, workshop, or consulting engagement, I’ve never heard of the person before. Doesn’t that seem weird? All that time, all that content, all that engagement, and I’ve never heard of the people who become my biggest customers. To be clear, nearly everyone who hires me is a fan of some form of my content — this blog, The Marketing…

    {grow}in Social- 20 readers -
  • Research shows content engagement is disconnected from brand goals. What’s next?

    … eliciting a public reaction that would show up as an indicator of engagement. In fact, research conducted by marketing intelligence company Affinio shows that approximately 70 percent of the time, our audience does not react to our content at all … they lurk. Facebook research shows that 90 percent of people who saw an ad and bought a product…

    {grow}in Content- 19 readers -
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