Content Marketing Measurement

  • Social media engagement is a lousy metric

    … engagement levels.So instead of social media engagement, here are three metrics that I believe provide a better view that you are heading in the right direction: Social sharing — There is no economic value in content, only in content that is seen and shared. You should be building a competency in content ignition, as well as content creation. Return…

    {grow}in Social- 19 readers -
  • Research shows content engagement is disconnected from brand goals. What’s next?

    … offline purchases to online content. For smaller businesses, there is probably no more elegant solution than asking our customers — Have you seen our content or paid promotions? What made you buy? A theme here is that to take content marketing measurement to the next level, we will need to stretch beyond the very limited insights of the dashboard…

    {grow}in Content- 18 readers -
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