Content Marketing Measurement

    • Social media engagement is a lousy metric

      By Mark Schaefer Thank you for your social media engagement through your generous tweets, blog comments, and likes. I have just one question: Why aren’t you hiring me? Let me unpack this unusual question … I’ve been creating content consistently for nearly 10 years and have built an amazing community that has generated 60,000 blog comments and hundreds of thousands of likes ...

      {grow}in Social- 12 readers -
  • Research shows content engagement is disconnected from brand goals. What’s next?

    … offline purchases to online content. For smaller businesses, there is probably no more elegant solution than asking our customers — Have you seen our content or paid promotions? What made you buy? A theme here is that to take content marketing measurement to the next level, we will need to stretch beyond the very limited insights of the dashboard…

    {grow}in Content- 17 readers -
Get the top posts daily into your mailbox!