Content Marketing Metrics

  • 7 Key Signals You Can’t Ignore With Your Content Marketing Metrics

    … significant value out there for the reader. This is going to naturally improve the rate of returning visitors to your content. Most business models rely on repeat business. In the case of your content marketing strategy, the purpose of your funnel is to maintain that connection and nurture the relationship. When you see a drop in returning visitors, you…

    Jeffbullas's Blogin Content- 12 readers -
  • 9 Key Content Marketing Metrics to Start Tracking Today

    … sorts of tracking information. The question is, what information is of most value, especially now that content is increasingly visual. To ensure you’re obtaining the best results for your business, here are 9 key content marketing metrics you should be tracking. 1. Organic Inbound Links Organic inbound links are links to your content that other…

    Rise to the Topin Social Content- 17 readers -
  • The uncomfortable state of content marketing metrics

    … In a post titled Content Marketing – It’s About to Get Weird, my friend Joe Pulizzi revealed disappointing findings from an annual research survey. Here’s how he broke the news: In our 2016 Content Marketing Benchmarks, Budgets, and Trends research (conducted in partnership with MarketingProfs), the effectiveness rate for B2B organizations…

    {grow}in Social Content- 26 readers -
  • Metrics Roundup: All You Want to Know

    … Manager Needs to Know The Ultimate Guide to KPIs for Entrepreneurs Marketing Metrics Roundup Identify the Marketing Metrics That Actually Matter 4 Marketing Metrics That Are Imperative for Any Small Business Business Marketing Metrics 14 Most Important Metrics to Focus in Your Digital Marketing Campaign [Infographic] Content Marketing…

    Gail Gardner/ Growmap- 15 readers -
  • New Study Suggests Top B2B Marketing Strategies for 2016

    … that are losing their meaning, to content marketing strategies that have produced returns for both businesses and consumers, this report gives a clear picture of the B2B marketplace from 2015. Entering the Inbound Fold For some, B2B still elicits a sense of impersonality— the sterile, lifeless counterpart to B2C’s social media driven, visual content…

    Relevancein Content- 14 readers -
  • A New Formula For Content Marketing That Converts [Step-by-Step]

    … could predict the performance of our future content more precisely? What if we could forecast if articles from last Wednesday’s brainstorm are worth writing – and how well they’ll perform? I think we can. I propose that with a few key metrics and some simple (enough) math in Microsoft Excel, we can predict the success of a given content idea…

    Jeffbullas's Blogin Content- 8 readers -
  • A Guide to Strategic Content Distribution Planning

    … My last article discussed why it’s important to have a strategic content distribution plan in place; this one focuses on the how. You don’t have to lift your eyes from the screen to see all the conversation around content marketing, its importance and how to do it well. But once you have the content, publish it and share it, how does…

    Relevancein Content- 9 readers -
  • The Ant and the Grasshopper, or Why Ignoring ROI Is a Death Wish

    … When I contemplate the content marketing industry’s tumultuous relationship with ROI, I often think back to the last week of college at my alma mater, Sarah Lawrence College—the much-dreaded “Conference Week.” Sarah Lawrence focuses on writing the same way the Trix Rabbit fixates on brightly-colored breakfast cereal: It’s an obsession. There…

    The Content Strategist- 5 readers -
  • ROCI: An Exciting New ROI Formula for Content Marketers

    … value over time is incredibly hard and unique to each business model. But over the next few months, we will be working with the best minds in the marketing and data worlds to test and adapt this formula. If you have any thoughts, opinions, or insights, I hope you’ll let us know. Ray Cheng (@Ray_Jing) is the VP of Marketing at Contently. The post ROCI: An Exciting New ROI Formula for Content Marketers appeared first on The Content Strategist. …

    The Content Strategistin Content- 12 readers -
  • Beyond the Bread and Butter of Digital Marketing Metrics

    … period in Google Webmaster Tools decreases, then you know the strategy is working even better. 2. Google Webmaster Tools In the aftermath of Google lumping all keyword data into ‘not provided’, Webmaster Tools has become a vital tool in determining the success of a digital marketing strategy thanks to its Search Queries and Links to Your Site…

    Relevancein Social SEO Content- 19 readers -
  • Our (Other) 10 Favorite Stories of 2014

    … Vines (by Camille Padilla Dalmau): We don’t do a ton of profiles on people, but Cami’s piece on Vine wunderkind Cignoli is just a really cool take on how marketing creativity can be lucrative for the individual, not just the company. Come for the photography, stay for the wisdom: “Social media is just media,” she says. “[Saying that Vine is a fad…

    Jordan Teicher/ The Content Strategistin Content Facebook- 10 readers -
  • How to Use Predictive Content Analytics

    … If you’re serious about content marketing, you probably need two things for 2015: First, you need a content marketing strategy (I created a free framework about that right here). Second, you probably need more content. 70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating. You need content…

    Jay Baer/ Convince and Convertin Content How To's- 6 readers -
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