Content Marketing Metrics

  • Too Many Content Marketers Are Making This Metrics Mistake

    … The more time you spend on production, the higher the costs. That’s just basic economics. Marketers, however, seem to ignore this simple rule. According to a new Contently survey, 69 percent of senior marketers are not tracking metrics related to the speed and efficiency of content creation. 1 CEOs and CFOs shouldn’t take this lightly. If your…

    Dillon Baker/ The Content Strategistin Content- 19 readers -
  • 7 Key Signals You Can’t Ignore With Your Content Marketing Metrics

    … you’re burning money, but you have to have it first in order to burn it. If you’re not responding to key signals that something is up with your content marketing, then you’re going to find it nearly impossible to hit your goals (if you’ve even established any). I know that a lot of marketers aren’t tuning into metrics, because only about 30…

    Jeffbullas's Blogin Content- 24 readers -
  • 9 Key Content Marketing Metrics to Start Tracking Today

    … reviewing the comments that come through. 7. Social Shares Image Source Social sharing is another good measurement of whether or not others find value in your content or see the potential to create engagement with your content. While people might like content that they find mildly interesting or entertaining, a share is a great way to increase…

    Rise to the Topin Social Content- 20 readers -
  • The uncomfortable state of content marketing metrics

    … In a post titled Content Marketing – It’s About to Get Weird, my friend Joe Pulizzi revealed disappointing findings from an annual research survey. Here’s how he broke the news: In our 2016 Content Marketing Benchmarks, Budgets, and Trends research (conducted in partnership with MarketingProfs), the effectiveness rate for B2B organizations…

    {grow}in Social Content- 34 readers -
  • Metrics Roundup: All You Want to Know

    … recommend. This post is a round-up of the best content I’ve found, starting with the basics and moving on to the most complex implementations. What Are Metrics and How Do We Measure Them? What are Metrics and Are They the Same as KPIs? Dominate Your Competition Using Metrics: Here�s How Key Performance Indicators (KPIs) 25 KPIs Every…

    Gail Gardner/ Growmap- 39 readers -
  • New Study Suggests Top B2B Marketing Strategies for 2016

    … The new year is finally here, which means marketers are settling down to evaluate the effectiveness of their efforts in 2015. By examining metrics as well as dusting off the 2015 Q1 marketing plan to see just how far they’ve grown beyond their initial planning, marketers undoubtedly will have many takeaways. But beyond understanding a brand’s…

    Relevancein Content- 27 readers -
  • A New Formula For Content Marketing That Converts [Step-by-Step]

    … could predict the performance of our future content more precisely? What if we could forecast if articles from last Wednesday’s brainstorm are worth writing – and how well they’ll perform? I think we can. I propose that with a few key metrics and some simple (enough) math in Microsoft Excel, we can predict the success of a given content idea…

    Jeffbullas's Blogin Content- 16 readers -
  • A Guide to Strategic Content Distribution Planning

    …, I can focus on creating great content and distributing it smartly in ways that get us noticed. Remember that strategic content distribution planning “begins with a foundational understanding of the environment, who your audience is and where they spend their time.” Knowing what your defined competitors are doing will also help you stay ahead…

    Relevancein Content- 19 readers -
  • The Ant and the Grasshopper, or Why Ignoring ROI Is a Death Wish

    … When I contemplate the content marketing industry’s tumultuous relationship with ROI, I often think back to the last week of college at my alma mater, Sarah Lawrence College—the much-dreaded “Conference Week.” Sarah Lawrence focuses on writing the same way the Trix Rabbit fixates on brightly-colored breakfast cereal: It’s an obsession. There…

    The Content Strategist- 8 readers -
  • ROCI: An Exciting New ROI Formula for Content Marketers

    … value over time is incredibly hard and unique to each business model. But over the next few months, we will be working with the best minds in the marketing and data worlds to test and adapt this formula. If you have any thoughts, opinions, or insights, I hope you’ll let us know. Ray Cheng (@Ray_Jing) is the VP of Marketing at Contently. The post ROCI: An Exciting New ROI Formula for Content Marketers appeared first on The Content Strategist. …

    The Content Strategistin Content- 20 readers -
  • Beyond the Bread and Butter of Digital Marketing Metrics

    … period in Google Webmaster Tools decreases, then you know the strategy is working even better. 2. Google Webmaster Tools In the aftermath of Google lumping all keyword data into ‘not provided’, Webmaster Tools has become a vital tool in determining the success of a digital marketing strategy thanks to its Search Queries and Links to Your Site…

    Relevancein Social SEO Content- 45 readers -
  • Our (Other) 10 Favorite Stories of 2014

    … to be ahead of the pack as he discusses how Facebook’s algorithm changes impact brands: “This could be a turning point for the industry, the moment when brands finally get on the right track and build publications, communities, and loyal audiences they own.” 7 Content Marketing Metrics You’re Probably Undervaluing (by Celine Roque): I love stats. My…

    Jordan Teicher/ The Content Strategistin Content Facebook- 18 readers -
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