Content Marketing Metrics

  • 7 Key Signals You Can’t Ignore With Your Content Marketing Metrics

    … you’re burning money, but you have to have it first in order to burn it. If you’re not responding to key signals that something is up with your content marketing, then you’re going to find it nearly impossible to hit your goals (if you’ve even established any). I know that a lot of marketers aren’t tuning into metrics, because only about 30…

    Jeffbullas's Blogin Content- 18 readers -
  • 9 Key Content Marketing Metrics to Start Tracking Today

    … sorts of tracking information. The question is, what information is of most value, especially now that content is increasingly visual. To ensure you’re obtaining the best results for your business, here are 9 key content marketing metrics you should be tracking. 1. Organic Inbound Links Organic inbound links are links to your content that other…

    Rise to the Topin Social Content- 18 readers -
  • The uncomfortable state of content marketing metrics

    … with the changes in Facebook and other platforms, that solution is rapidly moving away from us, not getting closer. Your thoughts? Illustration courtesy Flickr CC and Sam Book reference is an affiliate link. The post The uncomfortable state of content marketing metrics appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related…

    {grow}in Social Content- 33 readers -
  • Metrics Roundup: All You Want to Know

    … Metrics Jeff Bullas’ 17 Key Content Marketing Metrics to Start Tracking Today Top 4 Content Marketing Metrics A Practical Guide to Content and Its Metrics 29 Key Metrics to Measuring Content Success [Infographic] Social Media Metrics Roundup 61 Key Social Media Metrics, Defined Video Metrics Kick Your YouTube Views Into High…

    Gail Gardner/ Growmap- 24 readers -
  • New Study Suggests Top B2B Marketing Strategies for 2016

    … that are losing their meaning, to content marketing strategies that have produced returns for both businesses and consumers, this report gives a clear picture of the B2B marketplace from 2015. Entering the Inbound Fold For some, B2B still elicits a sense of impersonality— the sterile, lifeless counterpart to B2C’s social media driven, visual content…

    Relevancein Content- 18 readers -
  • A New Formula For Content Marketing That Converts [Step-by-Step]

    … could predict the performance of our future content more precisely? What if we could forecast if articles from last Wednesday’s brainstorm are worth writing – and how well they’ll perform? I think we can. I propose that with a few key metrics and some simple (enough) math in Microsoft Excel, we can predict the success of a given content idea…

    Jeffbullas's Blogin Content- 12 readers -
  • A Guide to Strategic Content Distribution Planning

    …, I can focus on creating great content and distributing it smartly in ways that get us noticed. Remember that strategic content distribution planning “begins with a foundational understanding of the environment, who your audience is and where they spend their time.” Knowing what your defined competitors are doing will also help you stay ahead…

    Relevancein Content- 12 readers -
  • The Ant and the Grasshopper, or Why Ignoring ROI Is a Death Wish

    … When I contemplate the content marketing industry’s tumultuous relationship with ROI, I often think back to the last week of college at my alma mater, Sarah Lawrence College—the much-dreaded “Conference Week.” Sarah Lawrence focuses on writing the same way the Trix Rabbit fixates on brightly-colored breakfast cereal: It’s an obsession. There…

    The Content Strategist- 8 readers -
  • ROCI: An Exciting New ROI Formula for Content Marketers

    … Content marketing has a problem that not enough people are talking about: How do I accurately measure the true value of the content I create? Content performance metrics are still being measured in the form of opens, clicks, pageviews, and shares. Thus, content marketers are getting better at leveraging a common formula: clickable headlines…

    The Content Strategistin Content- 18 readers -
  • Beyond the Bread and Butter of Digital Marketing Metrics

    …; attribution. As we’re focusing on the remit of digital marketing, it’s natural to ignore how the other channels are performing and – even more importantly – compare how they are doing against the organic channel. This comparison could be the perfect tool for strengthening the case of your digital marketing strategy even further, as the example below…

    Relevancein Social SEO Content- 29 readers -
  • Our (Other) 10 Favorite Stories of 2014

    … Marketing? (by Tessa Wegert): Consider it a win any time you can use Jean-Claude Van Damme doing splits to explain B2B marketing. Tessa looks at the nuances of appealing to consumers vs. businesses, which is a crucial distinction many of us should focus on as we think about reaching the right audience. How Meagan Cignoli Became the Queen of Branded…

    Jordan Teicher/ The Content Strategistin Content Facebook- 12 readers -
  • How to Use Predictive Content Analytics

    … If you’re serious about content marketing, you probably need two things for 2015: First, you need a content marketing strategy (I created a free framework about that right here). Second, you probably need more content. 70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating. You need content…

    Jay Baer/ Convince and Convertin Content How To's- 12 readers -
Get the top posts daily into your mailbox!
Topics
See more
A/B Testing Attention Time Audience Engagement B2b B2b Content Marketing B2c B2c Content Marketing Bill Marriott Blogging Best Practices Bmw Bot Fraud Brand Newsrooms Brand Publishing Brand Storytelling Branded Vines Brands Content Content & Copywriting Content Analytics Content Distribution Content Marketing Content Marketing Analytics Content Marketing Institute Content Marketing Operations Content Marketing Problems Content Marketing Results Content Marketing Roi Content Marketing Strategy Content Marketing Tips Content Measurement Content Metrics Content Planning Content Roi Content Strategy Digital Marketing Metrics Earned Media Engaged Time Evan Williams Evergreen Executive's Corner Facebook Future Of Content Gone Google Google Analytics Google Cardboard Google Webmaster Tools Interactive Content Interstellar Jean Claude Van Damme Key & Peele Keyword Rankings Kpi Lead Nurturing Left Legal Approvals Leon Wieseltier Marketing Automation Marketing Roi Marriott International Medium Metrics Native Advertising O'reilly Media Oculus Rift Organic Search Organic Traffic Owned Media Paid Media Partner Personalized Marketing Predictive Analytics Publishing Platform Referral Traffic Research Roi Roi And Measurement Sarah Lawrence College Seo Shared Media Small Business Advice Social Media Social Metrics Social Shares Starbucks Steps Storytelling Tesla Time Spent Travel Content Marketing Twitter Unicef Verizon Sugarstring Video Metrics Vine Virtual Reality Voices White Ops Youtube Zadie Smith
More from around the web