Content Marketing Metrics

  • Too Many Content Marketers Are Making This Metrics Mistake

    … The more time you spend on production, the higher the costs. That’s just basic economics. Marketers, however, seem to ignore this simple rule. According to a new Contently survey, 69 percent of senior marketers are not tracking metrics related to the speed and efficiency of content creation. 1 CEOs and CFOs shouldn’t take this lightly. If your…

    Dillon Baker/ The Content Strategistin Content- 18 readers -
  • 7 Key Signals You Can’t Ignore With Your Content Marketing Metrics

    … you’re burning money, but you have to have it first in order to burn it. If you’re not responding to key signals that something is up with your content marketing, then you’re going to find it nearly impossible to hit your goals (if you’ve even established any). I know that a lot of marketers aren’t tuning into metrics, because only about 30…

    Jeffbullas's Blogin Content- 24 readers -
  • 9 Key Content Marketing Metrics to Start Tracking Today

    … sorts of tracking information. The question is, what information is of most value, especially now that content is increasingly visual. To ensure you’re obtaining the best results for your business, here are 9 key content marketing metrics you should be tracking. 1. Organic Inbound Links Organic inbound links are links to your content that other…

    Rise to the Topin Social Content- 20 readers -
  • The uncomfortable state of content marketing metrics

    … In a post titled Content Marketing – It’s About to Get Weird, my friend Joe Pulizzi revealed disappointing findings from an annual research survey. Here’s how he broke the news: In our 2016 Content Marketing Benchmarks, Budgets, and Trends research (conducted in partnership with MarketingProfs), the effectiveness rate for B2B organizations…

    {grow}in Social Content- 34 readers -
  • Metrics Roundup: All You Want to Know

    … Manager Needs to Know The Ultimate Guide to KPIs for Entrepreneurs Marketing Metrics Roundup Identify the Marketing Metrics That Actually Matter 4 Marketing Metrics That Are Imperative for Any Small Business Business Marketing Metrics 14 Most Important Metrics to Focus in Your Digital Marketing Campaign [Infographic] Content Marketing…

    Gail Gardner/ Growmap- 34 readers -
  • New Study Suggests Top B2B Marketing Strategies for 2016

    … The new year is finally here, which means marketers are settling down to evaluate the effectiveness of their efforts in 2015. By examining metrics as well as dusting off the 2015 Q1 marketing plan to see just how far they’ve grown beyond their initial planning, marketers undoubtedly will have many takeaways. But beyond understanding a brand’s…

    Relevancein Content- 24 readers -
  • A New Formula For Content Marketing That Converts [Step-by-Step]

    … could predict the performance of our future content more precisely? What if we could forecast if articles from last Wednesday’s brainstorm are worth writing – and how well they’ll perform? I think we can. I propose that with a few key metrics and some simple (enough) math in Microsoft Excel, we can predict the success of a given content idea…

    Jeffbullas's Blogin Content- 15 readers -
  • A Guide to Strategic Content Distribution Planning

    … My last article discussed why it’s important to have a strategic content distribution plan in place; this one focuses on the how. You don’t have to lift your eyes from the screen to see all the conversation around content marketing, its importance and how to do it well. But once you have the content, publish it and share it, how does…

    Relevancein Content- 18 readers -
  • The Ant and the Grasshopper, or Why Ignoring ROI Is a Death Wish

    … When I contemplate the content marketing industry’s tumultuous relationship with ROI, I often think back to the last week of college at my alma mater, Sarah Lawrence College—the much-dreaded “Conference Week.” Sarah Lawrence focuses on writing the same way the Trix Rabbit fixates on brightly-colored breakfast cereal: It’s an obsession. There…

    The Content Strategist- 8 readers -
  • ROCI: An Exciting New ROI Formula for Content Marketers

    … Content marketing has a problem that not enough people are talking about: How do I accurately measure the true value of the content I create? Content performance metrics are still being measured in the form of opens, clicks, pageviews, and shares. Thus, content marketers are getting better at leveraging a common formula: clickable headlines…

    The Content Strategistin Content- 20 readers -
  • Our (Other) 10 Favorite Stories of 2014

    … to be ahead of the pack as he discusses how Facebook’s algorithm changes impact brands: “This could be a turning point for the industry, the moment when brands finally get on the right track and build publications, communities, and loyal audiences they own.” 7 Content Marketing Metrics You’re Probably Undervaluing (by Celine Roque): I love stats. My…

    Jordan Teicher/ The Content Strategistin Content Facebook- 18 readers -
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