Content Marketing Metrics

  • 7 Key Signals You Can’t Ignore With Your Content Marketing Metrics

    … you’re burning money, but you have to have it first in order to burn it. If you’re not responding to key signals that something is up with your content marketing, then you’re going to find it nearly impossible to hit your goals (if you’ve even established any). I know that a lot of marketers aren’t tuning into metrics, because only about 30…

    Jeffbullas's Blogin Content- 15 readers -
  • 9 Key Content Marketing Metrics to Start Tracking Today

    … reviewing the comments that come through. 7. Social Shares Image Source Social sharing is another good measurement of whether or not others find value in your content or see the potential to create engagement with your content. While people might like content that they find mildly interesting or entertaining, a share is a great way to increase…

    Rise to the Topin Social Content- 18 readers -
  • The uncomfortable state of content marketing metrics

    In a post titled Content Marketing – It’s About to Get Weird, my friend Joe Pulizzi revealed disappointing findings from an annual research survey. Here’s how he broke the news: In our 2016 Content Marketing Benchmarks, Budgets, and Trends research (conducted in partnership with MarketingProfs), the effectiveness rate for B2B organizations actually went down (from 38 percen ...

    {grow}- 29 readers -
  • Metrics Roundup: All You Want to Know

    … recommend. This post is a round-up of the best content I’ve found, starting with the basics and moving on to the most complex implementations. What Are Metrics and How Do We Measure Them? What are Metrics and Are They the Same as KPIs? Dominate Your Competition Using Metrics: Here�s How Key Performance Indicators (KPIs) 25 KPIs Every…

    Gail Gardner/ Growmap- 18 readers -
  • New Study Suggests Top B2B Marketing Strategies for 2016

    … stimulated campaigns. But KoMarketing’s study has found that over the past year, inbound marketing and content marketing sensibilities have continued to work their way into B2B brands. One such example would be the reported success of lead nurturing for B2B brands. Typically, for many B2B brands, lead generation and visibility are the sole goals…

    Relevancein Content- 16 readers -
  • A New Formula For Content Marketing That Converts [Step-by-Step]

    All content marketers know that to create content that converts, we have to know what has worked in the past and what hasn’t. But the way most content marketers use that knowledge to plan is still pretty broad-stroke. We scan a few data sets and think, “That post did really well. Let’s do another one like it and cross our fingers.

    Jeffbullas's Blog- 11 readers -
  • A Guide to Strategic Content Distribution Planning

    … My last article discussed why it’s important to have a strategic content distribution plan in place; this one focuses on the how. You don’t have to lift your eyes from the screen to see all the conversation around content marketing, its importance and how to do it well. But once you have the content, publish it and share it, how does…

    Relevancein Content- 11 readers -
  • The Ant and the Grasshopper, or Why Ignoring ROI Is a Death Wish

    … When I contemplate the content marketing industry’s tumultuous relationship with ROI, I often think back to the last week of college at my alma mater, Sarah Lawrence College—the much-dreaded “Conference Week.” Sarah Lawrence focuses on writing the same way the Trix Rabbit fixates on brightly-colored breakfast cereal: It’s an obsession. There…

    The Content Strategist- 6 readers -
  • ROCI: An Exciting New ROI Formula for Content Marketers

    … Content marketing has a problem that not enough people are talking about: How do I accurately measure the true value of the content I create? Content performance metrics are still being measured in the form of opens, clicks, pageviews, and shares. Thus, content marketers are getting better at leveraging a common formula: clickable headlines…

    The Content Strategistin Content- 13 readers -
  • Beyond the Bread and Butter of Digital Marketing Metrics

    …. Ultimately, an increase in New Users means more people are finding and landing on the site through organic search as a result of stronger ranking positions and effective, organic marketing activity. B. It’s about quantity and quality. When it comes to organic traffic, remember that quality is just as important as quantity when measuring how well…

    Relevancein Social SEO Content- 24 readers -
  • Our (Other) 10 Favorite Stories of 2014

    … window into analytic affection was sports, but it’s carried over to marketing. How can we make the numbers talk? How can we getter better at measuring value? Celine highlights engaged time, brand lift, return readers, and any other relevant stat that Tony Haile probably dreams about at night. What’s the Difference Between B2B and B2C Content…

    Jordan Teicher/ The Content Strategistin Content Facebook- 11 readers -
  • How to Use Predictive Content Analytics

    … If you’re serious about content marketing, you probably need two things for 2015: First, you need a content marketing strategy (I created a free framework about that right here). Second, you probably need more content. 70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating. You need content…

    Jay Baer/ Convince and Convertin Content How To's- 8 readers -
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