Content Marketing Next

  • Michael Brenner Divulges the 2 Skills Every Content Team Needs

    Michael Brenner’s name has become synonymous with B2B content marketing. While at SAP as its Vice President of Global Content Marketing Strategy, Michael launched his blog, B2B Marketing Insider, which has become a top content marketing resource. Now he is Head of Strategy at NewsCred, where he helps the company build a content strategy and assist clients with the same.

    Pamela Muldoon/ Content Marketing Institute- 11 readers -
  • How Nonprofit Raised $150 Million Going Outside Tradition

    For five years, Paull Young led the content marketing initiatives for the nonprofit organization charity: water as its director of digital. While Paull left the organization a few weeks ago to lead strategic partnership initiatives at Instagram, he was an integral part of expanding charity: water’s awareness and fundraising philosophy: Inspiration. Activation. Experience.

    Pamela Muldoon/ Content Marketing Institute- 14 readers -
  • Jim Kukral Tells Why Now Is The Time to Conquer Your Book

    … Is writing a book still one of those items on your list to conquer? In this episode of Content Marketing NEXT, Jim Kukral of the Author Marketing Institute joins me to discuss what holds you back from finally writing that book and how changes in the publishing industry can work to your advantage. What’s new, what’s now, what’s next What’s new…

    Pamela Muldoon/ Content Marketing Institute- 6 readers -
  • Ann Handley Talks Writing Ridiculously Well

    … in the last five years has made your life as a content marketer better? Ann credits Instagram with bringing out the visual content creator in her and forcing her brain to frame things differently. Q2: What is the most valuable piece of advice you have been given, either personal or professionally? “Do one thing every day that scares you…

    Pamela Muldoon/ Content Marketing Institute- 4 readers -
  • Why Social Media Marketing Isn’t Enough

    … Using social media does not necessarily mean your company is a “social business” as Bernie Borges defines it. In this week’s episode of Content Marketing NEXT, I sit down with the founder and CEO of Find and Convert to discuss why every company should operate as a social business and what needs to happen in order for an organization to become one…

    Pamela Muldoon/ Content Marketing Institutein Social- 9 readers -
  • The New, Now and Next in Global Content Marketing

    … In this week’s episode of Content Marketing NEXT, I sit down with Pam Didner who had her own professional “new”, “now”, and “next” this year. The former global marketing manager for Intel founded her own consultancy firm this year and published Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide…

    Pamela Muldoon/ Content Marketing Institutein Content- 8 readers -