Content Marketing Operations

  • EGC is the Key Content Marketing Trend

    …?” so you better build that case early and often. Yes, they want to help you and the company, but ultimately self-interest is going to be a fulcrum for how much EGC participation someone will offer. 3. They pick the format, not you Typically, we think of content creation from employees as writing; as a blog post, or a white paper, or as an e-book…

    Jay Baer/ Convince and Convertin Content- 22 readers -
  • How to Use Predictive Content Analytics

    … analytics. Here’s exactly how we did it, and the lessons we learned. Hopefully, it will help you become a more efficient content marketer too. 1. We Analyzed Our Historical Content Marketing Performance Inbound Writer helped us analyze the 242 posts we published here in 2013 and discovered that the top 25% (61 posts) generated a whopping 78…

    Jay Baer/ Convince and Convertin Content How To's- 18 readers -