Content Marketing Operations

  • EGC is the Key Content Marketing Trend

    …?” so you better build that case early and often. Yes, they want to help you and the company, but ultimately self-interest is going to be a fulcrum for how much EGC participation someone will offer. 3. They pick the format, not you Typically, we think of content creation from employees as writing; as a blog post, or a white paper, or as an e-book…

    Jay Baer/ Convince and Convertin Content- 13 readers -
  • How to Use Predictive Content Analytics

    … If you’re serious about content marketing, you probably need two things for 2015: First, you need a content marketing strategy (I created a free framework about that right here). Second, you probably need more content. 70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating. You need content…

    Jay Baer/ Convince and Convertin Content How To's- 6 readers -
Get the top posts daily into your mailbox!