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… as “cooperative content“) 4 Tips for Harnessing EGC In Your Company One of the challenges that some organizations have with harnessing UGC is that the in-house subject matter experts don’t want to create content, and don’t feel like it’s part of their job. So here are a few tips to get more EGC for your organization: 1. You are Simon Cowell. Make…
If you’re serious about content marketing, you probably need two things for 2015: First, you need a content marketing strategy (I created a free framework about that right here). Second, you probably need more content. 70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating. You need content to address each persona.