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Marketers have no guarantee their content will be seen on any medium, platform or social network. Creating mass amounts of content is not a sound strategy to get your content read, watched, or listened to. There are still quite a few lazy marketers pushing out mass quantities of junk content trying to grab that sacred top of news feed position.
…Optimize Content For Customers, Social Media And Search Say “content marketing optimization” and most marketers instinctively think “search”. Did you realize solely focusing on optimizing the search-related elements of your content marketing may hurt your results? While search is a critical component of content optimization, it’s NOT the only…