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… be impending or happening, but that doesn’t mean you should pack up your bag of marketing tricks and techniques and call it a day. It just means you have to dig a little deeper and find new, relevant and interesting ways of sharing information. Own your topic One option is to write more content so that it rises to the top in search results. It’s…
This is a post by Mark Schaefer, who recently presented the “Block Content Shock” Vocus webinar. It was my pleasure to recently host a webinar for Vocus on the future of social media. I also covered the concept of content shock, when the amount of content on the web increasingly exceeds our ability to consume it.
… Your customers are getting inundated by content. Whether it’s on a smartphone or tablet, desktop or TV, content marketing is everywhere. Sooner or later, this overload of content competing for limited attention will overwhelm them and bottom out ill-prepared marketing strategies, a process termed “Content Shock” by renowned marketer Mark…