- Our Blog
Content shock is a term coined by Mark Schaefer. He defines it as the time when the amount of content available will be greater than people’s ability to heed and absorb it. In such an economy, marketing strategies will have to change so that their corresponding tactics reach the right people and achieve the desired results. To use an analogy, content shock is what happens every Christmas.
… of that human relationship. You can still have a human voice and presence even if it is disassociated from a specific person. Mark Schaefer is a blogger, college educator, and consultant who specializes in corporate marketing workshops. He is the author of four best-selling books including The Tao of Twitter. Want to learn how to overcome content overload? Get your free guide now! Image: John Fowler, Cambodia4Kids.org (Creative Commons) …
Your customers are getting inundated by content. Whether it’s on a smartphone or tablet, desktop or TV, content marketing is everywhere. Sooner or later, this overload of content competing for limited attention will overwhelm them and bottom out ill-prepared marketing strategies, a process termed “Content Shock” by renowned marketer Mark Schaefer.