Content Marketing Plan

  • Short-form & Long-form: Where They Fit in Your Content Strategy

    … Long-form and short-form content both have their place in a content marketing strategy. Short-form content is a great tool to capture and engage an audience, while long-form educates and informs. However, both types of content have potential downsides. Short-form content can be seen as shallow, and long-form as boring – but they don’t have…

    Visual.lyin Social Content- 12 readers -
  • Blogging for Business: 10 Foundational Requirements for Success

    … It’s probably not news to you that blogging is an incredible way to build your business and your brand. As tempting as it may be, building your business on rented land such as Facebook is quite risky. The only guarantee we have today with the social networks and digital marketing is change. Mastering the skills and knowing how to build…

    Pam Moore/ Pam Marketing Nutin Content- 14 readers -
  • How to Create Sports Content for Big Events

    … and acquire a larger share of the passionate sports market. How can content marketers capitalize on this opportunity? We’ve outlined a 5 steps to help your marketing team create interesting content experiences so you can engage with an eager market. Step 1: Plan The first step is to establish a plan for your campaign. Any effective content marketing…

    Visual.ly- 12 readers -
  • Cut Through The Clutter (and earn more shares)

    … to develop audience profiles during the planning phase of your content marketing strategy. Building demographic profiles and buyer personas will help you understand what grabs your audience’s attention, and identify what types of content they’re looking for. 2. Repost content. Though quality content is the foundation of creating shareable content…

    Visual.lyin Social Content- 11 readers -
  • The 7 Building Blocks of a Solid Content Marketing Plan

    … Marketers are creating more content than ever. According to the Content Marketing Institute, 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. However, producing more content is only productive when you have a solid plan in place. The same study revealed that only 37…

    Visual.lyin Social Content- 7 readers -
  • Ten Tips for Creating Content Marketing Editorial Calendars

    … written content such as articles for a company blog, to more modern forms of content such as infographics or videos, content marketing collateral forges a connection between companies and their users. With any successful content marketing plan, a cohesive content marketing editorial calendar is usually the foundation. Not only does it outline what’s…

    ROI Factor Blogin Content- 18 readers -
  • How to Write Epic Blog Posts Your Audience Will Devour

    … Content marketing is at the center of digital marketing and business today. Everything we tweet, post, pin and create is a form of content marketing. Blogs are a foundation for many brands and people establishing thought and brand leadership online. Blogs can serve as a home base and help connect the dots between earned, owned and paid media…

    Pam Marketing Nutin Social Content How To's- 13 readers -
  • 10 Stupid Social Media Marketing Tactics You Must Stop Now

    … / template) Content Editorial Calendar Podcast Tutorial (episode 77) 8 Steps to Develop a Social Business Plan (white paper) How to Subscribe to Social Zoom Factor Podcast iTunes Stitcher SoundCloud Related Stories Influencer Marketing & Brands: Top 10 Mistakes Marketers are Making & How to Fix Them Ready, Set, Action! How to Activate Your Social Media Communities & Audience Social Marketers, It’s Time to Put Down the Megaphone and Deliver Value …

    Pam Marketing Nutin Social EMail- 19 readers -
  • 10 Tips to Create More Shareable Content

    … Creating content marketing assets that people want to share with their communities, audiences, friends and colleagues is the icing on the social media and online marketing cake. When people share your content with their communities you are able to tap into the power of the OPC (other people’s content and community). You can exponentially…

    Pam Marketing Nutin Social Content- 11 readers -
  • 6 Things To Know Before Starting Content Strategy Development

    … article by ZOG Digital’s Sara Flick in Business.com Learn more information about digital marketing trends in 2015 or contact ZOG Digital for help with your 2015 digital marketing planning. The post 6 Things To Know Before Starting Content Strategy Development appeared first on ZOG Digital Blog. Follow ZOG Digital on Twitter @ZOGDigital. …

    ZOG Digital Blogin Content Twitter- 11 readers -
  • Work Smarter, Not Harder: Creating a Strategic Content Plan

    …. By carving out a few hours a month, you can save yourself and your team from a year of heartache—and Alka-Seltzer. Here are some ideas to get started. A 12-Month Content Marketing Game Plan Annually Your goal: Take stock of your assets and align your vision. Tactics: Take inventory. Review the organization’s content (here is a sample content…

    Taylor Radey/ Relevancein Social SEO Content- 12 readers -
  • How to Create a Content Marketing Strategy

    … at Convince & Convert, where we create content marketing strategy for some of the best-known brands in the world. (if we can help you, please let us know). In practice, of course, creating a fully functional content marketing plan requires meaningful time and effort (usually 60 days or so for us), but I sincerely hope that this presentation…

    Jay Baer/ Convince and Convertin Social Content How To's- 7 readers -