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By now, it feels like roughly a zillion brands are following in the footsteps of giants like Red Bull, IKEA, and IBM and embracing content marketing. It’s new! It’s exciting! David Carr is writing about it a lot! But what’s next? As the content marketing world enters its 2015 planning season, that seems like the question to ask.
… When TrackMaven billed one of its conference panels as the “Content Platform Showdown,” pitting representatives from content marketing platforms Contently, Newscred, and Percolate head-to-head, they were probably hoping everyone would channel their inner Crossfire. Instead, what emerged was a unified vision for how brands can succeed…