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By now, it feels like roughly a zillion brands are following in the footsteps of giants like Red Bull, IKEA, and IBM and embracing content marketing. It’s new! It’s exciting! David Carr is writing about it a lot! But what’s next? As the content marketing world enters its 2015 planning season, that seems like the question to ask.
… out there,” said Contently’s Sam Slaughter. “They have these amazing talents that brands need in order to do content marketing effectively.” Maybe the reason for the oversight is that brands are still confused as to what audiences want—which is a trustworthy content source, according to Slaughter. And that trust is gained by publishing…