Content Marketing Predictions

  • 21 Content Marketing Predictions for the 2nd Half of 2015

    … ball to admire how good looking we are and make some predictions. Without further ado, I present 21 content marketing predictions for the second half of 2015 from around the Contently office: On brand ambitions 1. More and more brands will hire full-time editors. They’ll call them something absurd though, like “global audience strategists.” —Sam…

    The Content Strategistin Content SaaS- 25 readers -
  • 17 Content Marketing Predictions for 2015

    … content, you stand no chance. —Paul Fredrich, VP of Product 4. More publishers will start to sell ads based on time spent, as the Financial Times and The Economist have already begun to do. And, in turn, more advertisers will get on board with the idea. —Amanda Walgrove, Social Media Editor 5. Being able to successfully plug content workflow…

    The Content Strategistin Social Content YouTube- 26 readers -
  • Our 2014 Content Marketing Predictions, Ranked

    … A year ago, various members of the Contently team made predictions about what would happen in the content marketing world in the year ahead. From worst to first, here’s how we did. 20. At least one writer will win a journalism award for a story produced on behalf of a brand. —Sam Slaughter, VP of Content My boss, Sam, swung big with this one…

    Joe Lazauskas/ The Content Strategistin Content- 14 readers -
  • What Will Content Marketing Look Like in 2024?

    …, and more focused on audience behavior, among other things. “Content plus data is nirvana,” said Dee Salomon, CMO of MediaLink. And while some Buddhists might beg to differ, the consensus was that the content marketing world is headed towards better, more thoughtful storytelling combined with data-driven efficiency. What that means for the industry…

    Sam Slaughter/ The Content Strategistin Content- 9 readers -
  • Here Comes the Content Marketing Shakeout

    … freebies alongside enterprise software stacks SAP and Oracle (a Convince & Convert client), and many other firms that are trying to enter the content marketing orbit, such as influencer marketplace TapInfluence (a sponsor of this blog), and competitive metrics analyzer Track Maven. Many more software companies and agencies attended without…

    Jay Baer/ Convince and Convertin Social Content- 9 readers -
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