Content Marketing Predictions

  • 21 Content Marketing Predictions for the 2nd Half of 2015

    … agencies (which are way better equipped to help brands build audiences than most digital agencies) and as SaaS companies (as innovative media operations like BuzzFeed and Vox start to license their proprietary software products). We’ll hear “All media companies are becoming SaaS companies, and all SaaS companies are becoming media companies” a lot. —Joe…

    The Content Strategistin Content SaaS- 27 readers -
  • 17 Content Marketing Predictions for 2015

    … At Contently, we’re always thinking about the state of content marketing—and thinking about what the future holds for the industry. Earlier today, we ranked our 2014 predictions—the good, the bad, and the ugly. And now, here are 17 predictions for 2015 from around our Soho office: 1. 2015 is the year content subsumes marketing and brands…

    The Content Strategistin Social Content YouTube- 27 readers -
  • Our 2014 Content Marketing Predictions, Ranked

    … A year ago, various members of the Contently team made predictions about what would happen in the content marketing world in the year ahead. From worst to first, here’s how we did. 20. At least one writer will win a journalism award for a story produced on behalf of a brand. —Sam Slaughter, VP of Content My boss, Sam, swung big with this one…

    Joe Lazauskas/ The Content Strategistin Content- 16 readers -
  • What Will Content Marketing Look Like in 2024?

    … can go a long way in the marketing world. Last week, the hosts of OneSpot’s Unify Conference decided to find out where content marketing was headed, putting together a panel of experienced content marketing execs and asking them: Where will content marketing be in 2024? It will be (according to our notes), higher in quality, better targeted…

    Sam Slaughter/ The Content Strategistin Content- 11 readers -
  • Here Comes the Content Marketing Shakeout

    … Start the countdown. The tick tock until the big content marketing software shakeup is under way. At last year’s Content Marketing World event, I met with multiple venture capitalists hungry to get a piece of the seemingly explosive market for content marketing software, a bucket into which I place all curation, production, governance…

    Jay Baer/ Convince and Convertin Social Content- 10 readers -
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