Content Marketing Predictions

  • 21 Content Marketing Predictions for the 2nd Half of 2015

    … will start seriously turning their attention to Gen Z, roughly a quarter of the U.S. population. They’ll need to come correct—these kids are notorious for having different habits than millennials, consistently using as many as five different devices (laptop, TV, iPad, smartphone, desktop). —Ann Fabens-Lassen, Communications Manager (Tweet this!) 4. More…

    The Content Strategistin Content SaaS- 39 readers -
  • 17 Content Marketing Predictions for 2015

    … At Contently, we’re always thinking about the state of content marketing—and thinking about what the future holds for the industry. Earlier today, we ranked our 2014 predictions—the good, the bad, and the ugly. And now, here are 17 predictions for 2015 from around our Soho office: 1. 2015 is the year content subsumes marketing and brands…

    The Content Strategistin Social Content YouTube- 35 readers -
  • Our 2014 Content Marketing Predictions, Ranked

    … A year ago, various members of the Contently team made predictions about what would happen in the content marketing world in the year ahead. From worst to first, here’s how we did. 20. At least one writer will win a journalism award for a story produced on behalf of a brand. —Sam Slaughter, VP of Content My boss, Sam, swung big with this one…

    Joe Lazauskas/ The Content Strategistin Content- 22 readers -
  • What Will Content Marketing Look Like in 2024?

    … measurement tools, said Coleman, which are based primarily on traditional metrics like pageviews. Most importantly, it seems everyone agrees that the greatest shift will be in the quality of content that brands produce. “We’ll stop talking about marketing and start talking more about content development,” said Steve Rubel, the chief content…

    Sam Slaughter/ The Content Strategistin Content- 16 readers -
  • Here Comes the Content Marketing Shakeout

    … Start the countdown. The tick tock until the big content marketing software shakeup is under way. At last year’s Content Marketing World event, I met with multiple venture capitalists hungry to get a piece of the seemingly explosive market for content marketing software, a bucket into which I place all curation, production, governance…

    Jay Baer/ Convince and Convertin Social Content- 11 readers -
Get the top posts daily into your mailbox!
More from around the web