Content Marketing Problems

  • New Study Suggests Top B2B Marketing Strategies for 2016

    … stimulated campaigns. But KoMarketing’s study has found that over the past year, inbound marketing and content marketing sensibilities have continued to work their way into B2B brands. One such example would be the reported success of lead nurturing for B2B brands. Typically, for many B2B brands, lead generation and visibility are the sole goals…

    Relevancein Content- 16 readers -
  • 5 Content Marketing Problems That Keep Me Up at Night

    … do. After all, when it comes to startup catchphrases, Make the world a banner-ad-infested slum just doesn’t have the same ring to it. TAGS: brand editors, brand publishing, CMOs, Content Campaigns, Content Distribution, Content Marketing Brand Lift, Content Marketing Problems, content marketing ROI, content ROI, Programmatic Display, publishing, ROI 43 …

    Joe Lazauskas/ Relevancein Display Content- 23 readers -
  • 5 Content Marketing Problems That Keep Me Up at Night

    … distribution is stupidly simple, especially as we move toward a platform-centric universe that’ll serve up hungry audiences to anyone skilled enough to catch their attention. And to take advantage of the system, brands need to start devoting significant chunks of their media budgets to content marketing. Bonus: Marketers’ ability to show ROI Ultimately…

    The Content Strategistin Display Content- 10 readers -