Content Marketing Problems

  • New Study Suggests Top B2B Marketing Strategies for 2016

    The new year is finally here, which means marketers are settling down to evaluate the effectiveness of their efforts in 2015. By examining metrics as well as dusting off the 2015 Q1 marketing plan to see just how far they’ve grown beyond their initial planning, marketers undoubtedly will have many takeaways.

    Relevance- 27 readers -
  • 5 Content Marketing Problems That Keep Me Up at Night

    … do. After all, when it comes to startup catchphrases, Make the world a banner-ad-infested slum just doesn’t have the same ring to it. TAGS: brand editors, brand publishing, CMOs, Content Campaigns, Content Distribution, Content Marketing Brand Lift, Content Marketing Problems, content marketing ROI, content ROI, Programmatic Display, publishing, ROI 43 …

    Joe Lazauskas/ Relevancein Display Content- 38 readers -
  • 5 Content Marketing Problems That Keep Me Up at Night

    … of their marketing efforts. I’ve seen journalists and filmmakers get paid well to do great branded work. But while content marketing has positive momentum, it remains an experimental line item for most brands. It’s hard to do well, which is part of the reason most CMOs think their content is failing. Despite the good vibes, it’s easy to see the industry…

    The Content Strategistin Display Content- 17 readers -
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