Content Marketing Problems

  • New Study Suggests Top B2B Marketing Strategies for 2016

    … stimulated campaigns. But KoMarketing’s study has found that over the past year, inbound marketing and content marketing sensibilities have continued to work their way into B2B brands. One such example would be the reported success of lead nurturing for B2B brands. Typically, for many B2B brands, lead generation and visibility are the sole goals…

    Relevancein Content- 19 readers -
  • 5 Content Marketing Problems That Keep Me Up at Night

    … the industry continuing to fall back on uglier alternatives—like the nearly $15 billion that’ll be spent on programmatic display advertising this year. A world where intrusive advertising rules is one where no one wins—especially not consumers and content creators. And there are five main content marketing problems that keep me up at night…

    Joe Lazauskas/ Relevancein Display Content- 29 readers -