Content Marketing Problems

  • New Study Suggests Top B2B Marketing Strategies for 2016

    … that are losing their meaning, to content marketing strategies that have produced returns for both businesses and consumers, this report gives a clear picture of the B2B marketplace from 2015. Entering the Inbound Fold For some, B2B still elicits a sense of impersonality— the sterile, lifeless counterpart to B2C’s social media driven, visual content…

    Relevancein Content- 17 readers -
  • 5 Content Marketing Problems That Keep Me Up at Night

    … through all of their marketing efforts. I’ve seen journalists and filmmakers get paid well to do great branded work. But while content marketing has positive momentum, it remains an experimental line item for most brands. It’s hard to do well, which is part of the reason most CMOs think their content is failing. Despite the good vibes, it’s easy to see…

    Joe Lazauskas/ Relevancein Display Content- 26 readers -
  • 5 Content Marketing Problems That Keep Me Up at Night

    … of their marketing efforts. I’ve seen journalists and filmmakers get paid well to do great branded work. But while content marketing has positive momentum, it remains an experimental line item for most brands. It’s hard to do well, which is part of the reason most CMOs think their content is failing. Despite the good vibes, it’s easy to see the industry…

    The Content Strategistin Display Content- 11 readers -