Content Marketing Research

  • 5 Research Insights to Drive Your Content Marketing

    … and would like to, please subscribe to receive our email updates. This article originally appeared in the February issue of CCO magazine. Subscribe for your free print copy today. Cover image by Joseph Kalinowski/Content Marketing Institute The post 5 Research Insights to Drive Your Content Marketing appeared first on Content Marketing Institute. …

    Content Marketing Institutein Content- 16 readers -
  • The Secret Your Website Traffic Might Be Trying to Tell You

    … it may be, “my content is hard to measure” isn’t a good reason to start building your own rogue media arm. During our discussion at Content Marketing World 2016, our B2C roundtable participants came up with one way to examine whether you already have an invisible audience that’s primed for the fourth content model. The audience hiding in your…

    Content Marketing Institute- 22 readers -
  • Your 2017 Content Marketing Goal: Give the People What They Want

    … far and wide. From brand awareness to an increase in their email subscribers to nurtured leads, content marketers are putting their work to a wide variety of uses. But regardless of the business objectives for your content in 2017, the content experts during a B2C roundtable discussion at Content Marketing World identified one overarching goal…

    Content Marketing Institute- 28 readers -
  • How to Make Content Creation the Star Quarterback

    … RELATED CONTENT: What Should Your Content Marketing Priorities Be in 2016? Use Agile marketing techniques to protect content teams Sticking to strategy and focusing on priorities are excellent ideas in theory, but interrupt-driven marketing teams have struggled with achieving these goals for years. Fortunately, our panelists (and marketers everywhere…

    Content Marketing Institutein How To's- 21 readers -
  • Email Marketing: A Fresh Take From the Experts

    …/ MarketingProf’s B2B Content Marketing: 2017 Benchmarks, Budgets and Trends—North America research. But, more importantly, 93% of those who use email consider it to be an important channel for their content marketing success. 93% of those who use email say it is an important channel for their #contentmarketing success via @cmicontent. Click To Tweet It’s…

    Content Marketing Institutein EMail- 26 readers -
  • Content Marketing ROI: 4 Ways to Get Started

    … and Trends — North America. 28% of B2B marketers aren’t measuring ROI of their #content efforts says @cmicontent. #research Click To Tweet However, of those who characterize their content efforts as the most successful, 87% are tracking the ROI of their content during at least one phase of the buyer’s journey. Complete measurement of your…

    Content Marketing Institutein Content- 19 readers -
  • Use of Interactive Content on the Rise [Research]

    …%) for using interactive content. Sure, 59% said engagement, making it the No. 2 reason (followed closely by lead gen and brand awareness), but educating the audience — one of the key tenets of content marketing — reigned supreme. Educating the audience was the No. 1 reason for using interactive #content via @cmicontent #research Click To Tweet…

    Content Marketing Institute- 17 readers -
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