Content Marketing Research

  • Email Marketing: A Fresh Take From the Experts

    …/ MarketingProf’s B2B Content Marketing: 2017 Benchmarks, Budgets and Trends—North America research. But, more importantly, 93% of those who use email consider it to be an important channel for their content marketing success. 93% of those who use email say it is an important channel for their #contentmarketing success via @cmicontent. Click To Tweet It’s…

    Content Marketing Institutein EMail- 6 readers -
  • Content Marketing ROI: 4 Ways to Get Started

    Just as the journey of a thousand miles begins with a single step, the journey toward measuring your content marketing ROI starts with a single area. It’s a first step that 28% of B2B marketers aren’t taking — they say they aren’t measuring the ROI of their content efforts, according to CMI’s B2B Content Marketing: 2017 Benchmarks, Budgets and Trends — North America.

    Content Marketing Institute- 11 readers -
  • Use of Interactive Content on the Rise [Research]

    … Do you use interactive content to influence the buyer’s journey? Fifty-three percent of content marketers we recently surveyed said they do. And what do you think is their top reason for doing so? You may suspect that it’s engagement (I know I did). I was pleasantly surprised, however, to see that educating the audience was the No. 1 reason (75…

    Content Marketing Institute- 11 readers -
  • UK Marketers Need to Get Back to Basics [New Research]

    … our research team wondered as we pored over the data from our annual content marketing survey, reported today in Content Marketing in the UK 2016: Benchmarks, Budgets, and Trends, sponsored by Lionbridge. Below is our analysis of this year’s results with some suggestions on what improvements UK marketers can make. Wait … where’s the strategy…

    Joe Pulizzi/ Content Marketing Institute- 8 readers -
  • 3 (Easy) Ways to Truly Surprise Your Audience

    … in the B2C research roundtable, our panelists share ideas on how you – and your content – can be more engaging and unexpected. Thanks to our participants: Andrew Davis, author of Brandscaping and Town Inc. Julie Fleischer, former senior director, data + content + media, Kraft Foods Group David Rodgers, senior digital marketing manager…

    Michele Linn/ Content Marketing Institute- 10 readers -
  • A 4-Step Approach to Create Content That Hits the Mark

    … That Will Refine Your Content Marketing Want to be more effective in your headline creation? Learn the best techniques to capture reader attention in CMI’s How to Cook Up a Killer Content Marketing Headline. Cover image by Joseph Kalinowski/Content Marketing Institute The post A 4-Step Approach to Create Content That Hits the Mark appeared first on Content Marketing Institute. …

    Michele Linn/ Content Marketing Institutein Social Content- 13 readers -
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