Content Marketing Research

  • The Secret Your Website Traffic Might Be Trying to Tell You

    … danger. In all these cases, unseen forces can drive insight (I should wear sunscreen) and activity (chasing my scarf through the park). When it comes to content marketing, an unseen message in your website traffic could open a new approach to content. According to the participants in CMI’s recent B2C content marketing roundtable, looking for ways…

    Content Marketing Institute- 11 readers -
  • Your 2017 Content Marketing Goal: Give the People What They Want

    … Content marketing is kind of like a Swiss Army knife: It can do almost anything if you set it up the right way. Nowhere is this more clearly shown than in the results of our recent survey of B2C content marketers. Their responses about which organizational goals they planned to reach through their content marketing in the next 12 months ranged…

    Content Marketing Institute- 18 readers -
  • How to Make Content Creation the Star Quarterback

    … Marketing: 2017 Benchmarks, Budgets and Trends—North America. 85% of B2B marketers attribute increased success in 2016 to better content creation via @cmicontent. #research Click To Tweet Of course, that’s easier said than done. Finding time to produce the necessary volume of content while maintaining quality standards can sometimes feel more difficult…

    Content Marketing Institutein How To's- 12 readers -
  • Email Marketing: A Fresh Take From the Experts

    …/ MarketingProf’s B2B Content Marketing: 2017 Benchmarks, Budgets and Trends—North America research. But, more importantly, 93% of those who use email consider it to be an important channel for their content marketing success. 93% of those who use email say it is an important channel for their #contentmarketing success via @cmicontent. Click To Tweet It’s…

    Content Marketing Institutein EMail- 13 readers -
  • Content Marketing ROI: 4 Ways to Get Started

    … Just as the journey of a thousand miles begins with a single step, the journey toward measuring your content marketing ROI starts with a single area. It’s a first step that 28% of B2B marketers aren’t taking — they say they aren’t measuring the ROI of their content efforts, according to CMI’s B2B Content Marketing: 2017 Benchmarks, Budgets…

    Content Marketing Institutein Content- 12 readers -
  • Use of Interactive Content on the Rise [Research]

    …%) for using interactive content. Sure, 59% said engagement, making it the No. 2 reason (followed closely by lead gen and brand awareness), but educating the audience — one of the key tenets of content marketing — reigned supreme. Educating the audience was the No. 1 reason for using interactive #content via @cmicontent #research Click To Tweet…

    Content Marketing Institute- 12 readers -
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