Content Marketing Resources

  • gShift: A Case Study in SaaS Onboarding Best Practices

    … We are implementing a couple of enterprise software applications right now. It’s fascinating seeing the difference in onboarding strategies that each company has developed. As I look back at my history in the SaaS industry, assisting over a dozen companies develop their product marketing, I believe I’ve seen the best and worst of onboarding…

    Douglas Karr/ Marketing Technology Blog- 19 readers -
  • 10 Insightful Leadership Resources for Content Managers

    What’s the difference between a complacent team and an efficient one? Oftentimes, it’s a good leader. Whether you’ve recently become the manager of a content marketing team or just need to brush up on your skills, it’s good practice to be in the loop so you can keep your team running smoothly. This is especially true as “few managers have actually received formal training in m ...

    Nate Birt/ Visual.ly- 14 readers -
  • The Evolution of Digital Marketing

    … Digital marketing education is changing, and we’re changing too. Starting today, we are completely overhauling our email. Starting today, we are launching…. Definitive: High grade digital marketing guidance, topically sorted, and curated to the max. Each day (M-Th) we select a topic and provide you the 3 best resources about that topic from…

    Jay Baer/ Convince and Convertin Social EMail Content- 25 readers -
  • New Research: B2B Video Marketing on the Rise

    … is significant for those brands that can overcome initial hurdles in building a storytelling culture. Although four out of five B2B marketing professionals reported their video marketing efforts were successful, budget, resources and the ability to produce quality content continue to get in the way of good work, according to the results of a new survey from…

    Tyler Lessard/ Convince and Convert- 28 readers -
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