Content Marketing Resources

  • gShift: A Case Study in SaaS Onboarding Best Practices

    … We are implementing a couple of enterprise software applications right now. It’s fascinating seeing the difference in onboarding strategies that each company has developed. As I look back at my history in the SaaS industry, assisting over a dozen companies develop their product marketing, I believe I’ve seen the best and worst of onboarding…

    Douglas Karr/ Marketing Technology Blog- 16 readers -
  • 10 Insightful Leadership Resources for Content Managers

    …, but they represent some of the best resources around for working with people in a positive and nurturing environment—a skill that’s sadly absent from most professional training in the workplace. Read widely, learn new strategies, and put the best advice you find into practice with your content marketing team. Effective leadership yields incredible…

    Nate Birt/ Visual.lyin Content- 13 readers -
  • The Evolution of Digital Marketing

    … Digital marketing education is changing, and we’re changing too. Starting today, we are completely overhauling our email. Starting today, we are launching…. Definitive: High grade digital marketing guidance, topically sorted, and curated to the max. Each day (M-Th) we select a topic and provide you the 3 best resources about that topic from…

    Jay Baer/ Convince and Convertin Social EMail Content- 22 readers -
  • New Research: B2B Video Marketing on the Rise

    … Consumer brands have long understood the importance of using video content as a marketing tool to deliver key messages to their audiences and to build brand affinity. Video marketing has been growing among B2B organizations as well. New survey results show that trend is likely to continue, and that the potential return on investment…

    Tyler Lessard/ Convince and Convert- 27 readers -
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