- Our Blog
… We asked the question recently – and provided some definition around – whether or not your content marketing strategy was about productivity, presence, or building authority. The problem we continue to see is companies solely focused on spewing content without analyzing and improving the results. Isn’t the definition of insanity doing the same…
If you’re serious about content marketing, you probably need two things for 2015: First, you need a content marketing strategy (I created a free framework about that right here). Second, you probably need more content. 70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating. You need content to address each persona.
… by the Beginnner’s Guide to Content Marketing infographic from Demand Metric, content marketing costs 62% less that traditional forms of marketing and 78% of CMOs think content marketing is the future of marketing according to the Content Marketing Institute. © 2014 DK New Media. …
“I define anxiety as experiencing failure in advance.” ― Seth Godin, Poke the Box It’s the million dollar question: when will my blogging, my content marketing, my inbound marketing program start to deliver real results? I have a friend who is a nutritionist and she jokes about writing a book on how to lose weight. It will be called Exercise More; Eat Less. The End.