Content Marketing Roi

  • Power of Emotion: 8 Foundations to a More Human Brand

    … marketing strategy) Your Logo is Not Your Brand – Brand Strategy in a Nut Shell You Are the Media! Social Brand Humanization: Authenticity vs Transparency 50 Ways to Inspire Your Audience (white paper) 10 Tips to Focus on Needs of Your Customer 8 Steps to Develop a Social Business Plan (white paper) Free webinars: We are also launching…

    Pam Moore/ Pam Marketing Nutin Social Content- 21 readers -
  • 36 Case Studies That’ll Help You Understand Content Marketing ROI

    … Content marketers are obsessed with tying their work to ROI, and rightfully so. Whether you create content to drive brand awareness, generate leads, or spark a sale, you have a responsibility to show the tangible impact of your investment. ROI means different things to different people, but on a basic level, it’s just proof that your department…

    The Content Strategistin Content- 20 readers -
  • 2017 B2B Content Marketing Research Analyzed

    … marketing editorial plan with the rest of your marketing, communications and promotional plans. Goal: Take advantage of existing marketing investments to create related content. Include options to atomize your content. (Hat tip: Jay Baer) This means to reuse your content in other contextually relevant presentations based platform, format…

    Heidi Cohen/ Heidi Cohenin Content- 39 readers -
  • You Can’t Buy Brand Advocates or Social Media Friends

    … Experience is Your Brand – Adobe Summit 2015 Inspiration Omni-Channel Marketing in a Nutshell How to Build an Integrated Digital and Social Platform that Works Even When You’re Not Working Welcome to the Inspiration Age (episode 170) Welcome to the Participation Age Content Calendar Template Free webinars: We are also launching a series…

    Pam Marketing Nutin Social Content- 38 readers -
  • How to Maximize Your 2016 Content Budget

    … the story. Yet if we relate this analogy to the content marketing world, we see a different process and outcome (you end up at the bottom of the ditch). In our content marketing 2016 study, 73 percent of respondents said they produced more content in 2015 than in 2014. However, two-thirds devoted less than a quarter of their marketing budgets…

    Relevancein Paid Search Content How To's- 29 readers -
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