Content Marketing Roi

    • 36 Case Studies That’ll Help You Understand Content Marketing ROI

      Content marketers are obsessed with tying their work to ROI, and rightfully so. Whether you create content to drive brand awareness, generate leads, or spark a sale, you have a responsibility to show the tangible impact of your investment. ROI means different things to different people, but on a basic level, it’s just proof that your department knows what it’s doing.

      The Content Strategistin Content- 10 readers -
  • 2017 B2B Content Marketing Research Analyzed

    … necessarily translate to quality leads or sales. (Michael Brenner’s The Content Formula is helpful for accomplishing this. Check his author interview. ) 80% of 2017 B2B Content Research respondents believe their organization will focus on lead generation in the next year. 57% of respondents measure lead quality; only 34% feel this metric truly measures…

    Heidi Cohen/ Heidi Cohenin Content- 12 readers -
  • You Can’t Buy Brand Advocates or Social Media Friends

    … Experience is Your Brand – Adobe Summit 2015 Inspiration Omni-Channel Marketing in a Nutshell How to Build an Integrated Digital and Social Platform that Works Even When You’re Not Working Welcome to the Inspiration Age (episode 170) Welcome to the Participation Age Content Calendar Template Free webinars: We are also launching a series…

    Pam Marketing Nutin Social Content- 19 readers -
  • How to Maximize Your 2016 Content Budget

    You need to jump from one ledge to another, but a treacherous ravine stands between your success and demise. Do you invest in the right equipment to get across, or do you settle for whatever tools are cheap and accessible? Do you approach the jump at half speed or leap with full force? The answers seem obvious, assuming you want to live to tell the story.

    Relevance- 17 readers -
  • How to Maximize Your 2016 Content Budget

    … funnel) goals. And, when used as part of a customer retention strategy, it can increase ROI up to 15x. Step 2: How to find money Let’s say your content marketing pitch didn’t work. Or it did to an extent, but you didn’t get as much money as you hoped for. What should you do next? If you’re anything like Adam Tanguay, the organic growth lead…

    The Content Strategistin Paid Search Content How To's- 20 readers -
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