Content Marketing Software

  • Why You Need a Cross-Functional Content Marketing Calendar

    … I lead a double life, but there’s a secret weapon that lets me get away with it. At Contently, I’m both our director of content strategy—which means I oversee strategy work we do for hundreds of clients—and also the editor-in-chief of our internal publications, The Content Strategist, The Freelancer, and Contently Quarterly. I love both lives…

    Joe Lazauskas/ The Content Strategistin Content- 42 readers -
  • How I Fell in Love With Content Marketing Software

    … I’m about to confess something that’ll probably come back to bite me in the butt during my next job interview: I’m a disorganized person. I’ve heard this since kindergarten. “You’re going to have to learn to organize your stuff better if you’re going to make it in the first grade,” my teacher, Miss Jessica, told me. Her eyes lingered on my…

    Joe Lazauskas/ The Content Strategistin Content- 35 readers -
  • What Will Content Marketing Look Like in 2024?

    … can go a long way in the marketing world. Last week, the hosts of OneSpot’s Unify Conference decided to find out where content marketing was headed, putting together a panel of experienced content marketing execs and asking them: Where will content marketing be in 2024? It will be (according to our notes), higher in quality, better targeted…

    Sam Slaughter/ The Content Strategistin Content- 14 readers -
  • Here Comes the Content Marketing Shakeout

    … Start the countdown. The tick tock until the big content marketing software shakeup is under way. At last year’s Content Marketing World event, I met with multiple venture capitalists hungry to get a piece of the seemingly explosive market for content marketing software, a bucket into which I place all curation, production, governance…

    Jay Baer/ Convince and Convertin Social Content- 10 readers -
  • Say Hello To The Content Marketing Stack

    … clouds. Already, they're beginning to use terms such as "content alignment" and "converged media" in sales collateral and value propositions. Converged media, the blending of paid, owned and earned media, is also contributing to this trend. With content at the core of advertising, social media and PR, as well as a brand's owned media channels…

    Rebecca Lieb/ Marketing Landin Content- 21 readers -
Get the top posts daily into your mailbox!