Content Marketing Software

  • Why Visibility Is Key for Content Marketing Success

    … for enterprise-level marketing teams. That’s where content marketing software comes in. According to software research firm Forrester, one of the core functions of content marketing software is bringing “visibility, order, and insight into countless streams of activity.” Visibility, in particular, proved to be the word that was repeated most…

    Dillon Baker/ The Content Strategistin Content- 25 readers -
  • Why You Need a Cross-Functional Content Marketing Calendar

    … sits—a family of sloths moved into his desk last year, but he claims it’s all part of his creative process.”) By all means I should be out on the street, offering to write listicles in exchange for a hot coffee. But I haven’t, and it’s because one feature on our platform lets me live out my creative dreams: a cross-functional content marketing…

    Joe Lazauskas/ The Content Strategistin Content- 52 readers -
  • How I Fell in Love With Content Marketing Software

    … to suspect that I’d developed romantic feelings for a content marketing software product. But working with a clear head helped us grow from 14,000 readers to over 400,000. A few years ago, I could barely see the connection between software and content. Now I’m convinced they’re intrinsically linked. *** I spend a lot of time thinking about…

    Joe Lazauskas/ The Content Strategistin Content- 42 readers -