Content Marketing Software

  • How I Fell in Love With Content Marketing Software

    …, and identifying passive voice and broken links. Using Contently Live, our custom CMS offering, stories transfer to WordPress so we don’t have to waste time copying and pasting. And our proprietary analytics serves up cards that deliver actionable insights on metrics like traffic, engagement, and conversions. Instead of spending hours pulling this data, I digest…

    Joe Lazauskas/ The Content Strategistin Content- 29 readers -
  • What Will Content Marketing Look Like in 2024?

    …, according to Rebecca Lieb of Altimeter Group, is more convergence between content marketing and all the rest of a brand’s paid advertising. “Content marketing,” she said, “is the atomic particle of all the rest of a brand’s marketing campaigns.” For another panelist, Contently CEO Joe Coleman, the introduction of better metrics and better data…

    Sam Slaughter/ The Content Strategistin Content- 12 readers -
  • Here Comes the Content Marketing Shakeout

    … freebies alongside enterprise software stacks SAP and Oracle (a Convince & Convert client), and many other firms that are trying to enter the content marketing orbit, such as influencer marketplace TapInfluence (a sponsor of this blog), and competitive metrics analyzer Track Maven. Many more software companies and agencies attended without…

    Jay Baer/ Convince and Convertin Social Content- 10 readers -
  • Say Hello To The Content Marketing Stack

    … solutions. Acquisitions Everywhere M&A activity is rapid and accelerating. Content marketing vendors (as well as adjacent companies, such as email marketing, social media marketing software and marketing automation software providers) are being acquired by the three large enterprise players that all hope to integrate them with their larger marketing…

    Rebecca Lieb/ Marketing Landin Content- 20 readers -
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