Content Marketing Software

  • What Will Content Marketing Look Like in 2024?

    … strategist at Edelman. “How do we create content that cuts through increasingly limited attention? We need to look at it more as an art form than a marketing form.” “I hope we get to a point where editors become really beloved again,” echoed Salomon, “and where we strive to be more interesting, and we push mediocre content to the side.” It was Rubel, though, who got the last word. “The only thing for certain in the next ten years,” he said, “is two to three Super Bowl wins for the Jets.” Related…

    Sam Slaughter/ The Content Strategistin Content- 9 readers -
  • Here Comes the Content Marketing Shakeout

    … Start the countdown. The tick tock until the big content marketing software shakeup is under way. At last year’s Content Marketing World event, I met with multiple venture capitalists hungry to get a piece of the seemingly explosive market for content marketing software, a bucket into which I place all curation, production, governance…

    Jay Baer/ Convince and Convertin Social Content- 9 readers -
  • Say Hello To The Content Marketing Stack

    … solutions. Acquisitions Everywhere M&A activity is rapid and accelerating. Content marketing vendors (as well as adjacent companies, such as email marketing, social media marketing software and marketing automation software providers) are being acquired by the three large enterprise players that all hope to integrate them with their larger marketing…

    Rebecca Lieb/ Marketing Landin Content- 20 readers -