Content Marketing Software

    • Why You Need a Cross-Functional Content Marketing Calendar

      I lead a double life, but there’s a secret weapon that lets me get away with it. At Contently, I’m both our director of content strategy—which means I oversee strategy work we do for hundreds of clients—and also the editor-in-chief of our internal publications, The Content Strategist, The Freelancer, and Contently Quarterly. I love both lives, and I stubbornly refuse to give either up.

      Joe Lazauskas/ The Content Strategistin Content- 38 readers -
  • How I Fell in Love With Content Marketing Software

    … to suspect that I’d developed romantic feelings for a content marketing software product. But working with a clear head helped us grow from 14,000 readers to over 400,000. A few years ago, I could barely see the connection between software and content. Now I’m convinced they’re intrinsically linked. *** I spend a lot of time thinking about…

    Joe Lazauskas/ The Content Strategistin Content- 30 readers -
  • What Will Content Marketing Look Like in 2024?

    … can go a long way in the marketing world. Last week, the hosts of OneSpot’s Unify Conference decided to find out where content marketing was headed, putting together a panel of experienced content marketing execs and asking them: Where will content marketing be in 2024? It will be (according to our notes), higher in quality, better targeted…

    Sam Slaughter/ The Content Strategistin Content- 13 readers -
  • Here Comes the Content Marketing Shakeout

    … funding. Angels and VCs paid for the Content Marketing World vendor expo, not the customers of the exhibiting companies. Of course, this isn’t 100% true, as there were a small handful of companies in attendance that have bootstrapped all the way, and the big, big guys like SAP can pay for a small trade show presence (comparatively, for them…

    Jay Baer/ Convince and Convertin Social Content- 10 readers -
  • Say Hello To The Content Marketing Stack

    … solutions. Acquisitions Everywhere M&A activity is rapid and accelerating. Content marketing vendors (as well as adjacent companies, such as email marketing, social media marketing software and marketing automation software providers) are being acquired by the three large enterprise players that all hope to integrate them with their larger marketing…

    Rebecca Lieb/ Marketing Landin Content- 20 readers -
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