Content Marketing Software

  • Why Visibility Is Key for Content Marketing Success

    … for enterprise-level marketing teams. That’s where content marketing software comes in. According to software research firm Forrester, one of the core functions of content marketing software is bringing “visibility, order, and insight into countless streams of activity.” Visibility, in particular, proved to be the word that was repeated most…

    Dillon Baker/ The Content Strategistin Content- 25 readers -
  • Why You Need a Cross-Functional Content Marketing Calendar

    … sits—a family of sloths moved into his desk last year, but he claims it’s all part of his creative process.”) By all means I should be out on the street, offering to write listicles in exchange for a hot coffee. But I haven’t, and it’s because one feature on our platform lets me live out my creative dreams: a cross-functional content marketing…

    Joe Lazauskas/ The Content Strategistin Content- 52 readers -
  • How I Fell in Love With Content Marketing Software

    …, and identifying passive voice and broken links. Using Contently Live, our custom CMS offering, stories transfer to WordPress so we don’t have to waste time copying and pasting. And our proprietary analytics serves up cards that deliver actionable insights on metrics like traffic, engagement, and conversions. Instead of spending hours pulling this data, I digest…

    Joe Lazauskas/ The Content Strategistin Content- 42 readers -
  • What Will Content Marketing Look Like in 2024?

    … can go a long way in the marketing world. Last week, the hosts of OneSpot’s Unify Conference decided to find out where content marketing was headed, putting together a panel of experienced content marketing execs and asking them: Where will content marketing be in 2024? It will be (according to our notes), higher in quality, better targeted…

    Sam Slaughter/ The Content Strategistin Content- 16 readers -
  • Here Comes the Content Marketing Shakeout

    … Start the countdown. The tick tock until the big content marketing software shakeup is under way. At last year’s Content Marketing World event, I met with multiple venture capitalists hungry to get a piece of the seemingly explosive market for content marketing software, a bucket into which I place all curation, production, governance…

    Jay Baer/ Convince and Convertin Social Content- 11 readers -
  • Say Hello To The Content Marketing Stack

    … You know about ad stacks, right? Get ready to say hello to the next big thing in content marketing technology: the content marketing stack. Content stacks aren't here yet, but they're coming. In the next couple of years, I expect we'll see offerings from the big enterprise players: Adobe, Oracle and Salesforce.com. (IBM has a lot of catching…

    Rebecca Lieb/ Marketing Landin Content- 21 readers -
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