Content Marketing Software

  • Why Visibility Is Key for Content Marketing Success

    … for enterprise-level marketing teams. That’s where content marketing software comes in. According to software research firm Forrester, one of the core functions of content marketing software is bringing “visibility, order, and insight into countless streams of activity.” Visibility, in particular, proved to be the word that was repeated most…

    Dillon Baker/ The Content Strategistin Content- 25 readers -
  • Why You Need a Cross-Functional Content Marketing Calendar

    … I lead a double life, but there’s a secret weapon that lets me get away with it. At Contently, I’m both our director of content strategy—which means I oversee strategy work we do for hundreds of clients—and also the editor-in-chief of our internal publications, The Content Strategist, The Freelancer, and Contently Quarterly. I love both lives…

    Joe Lazauskas/ The Content Strategistin Content- 52 readers -
  • How I Fell in Love With Content Marketing Software

    … to suspect that I’d developed romantic feelings for a content marketing software product. But working with a clear head helped us grow from 14,000 readers to over 400,000. A few years ago, I could barely see the connection between software and content. Now I’m convinced they’re intrinsically linked. *** I spend a lot of time thinking about…

    Joe Lazauskas/ The Content Strategistin Content- 42 readers -
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