Content Marketing Software

    • Why Visibility Is Key for Content Marketing Success

      It’s 12 p.m., do you know what your content team is doing? If you’re a senior manager, it can be difficult—okay, impossible—to know what your team is up to on a day-to-day basis. Is Jim actually “just finishing up” that new product announcement? Did Mary really submit the latest draft of her blog post to Fred yesterday? Larry wants to accelerate the new campaign, so what can w ...

      Dillon Baker/ The Content Strategistin Content- 23 readers -
  • Why You Need a Cross-Functional Content Marketing Calendar

    … sits—a family of sloths moved into his desk last year, but he claims it’s all part of his creative process.”) By all means I should be out on the street, offering to write listicles in exchange for a hot coffee. But I haven’t, and it’s because one feature on our platform lets me live out my creative dreams: a cross-functional content marketing…

    Joe Lazauskas/ The Content Strategistin Content- 48 readers -
  • How I Fell in Love With Content Marketing Software

    … to suspect that I’d developed romantic feelings for a content marketing software product. But working with a clear head helped us grow from 14,000 readers to over 400,000. A few years ago, I could barely see the connection between software and content. Now I’m convinced they’re intrinsically linked. *** I spend a lot of time thinking about…

    Joe Lazauskas/ The Content Strategistin Content- 41 readers -
  • What Will Content Marketing Look Like in 2024?

    …, and more focused on audience behavior, among other things. “Content plus data is nirvana,” said Dee Salomon, CMO of MediaLink. And while some Buddhists might beg to differ, the consensus was that the content marketing world is headed towards better, more thoughtful storytelling combined with data-driven efficiency. What that means for the industry…

    Sam Slaughter/ The Content Strategistin Content- 16 readers -
  • Here Comes the Content Marketing Shakeout

    … Start the countdown. The tick tock until the big content marketing software shakeup is under way. At last year’s Content Marketing World event, I met with multiple venture capitalists hungry to get a piece of the seemingly explosive market for content marketing software, a bucket into which I place all curation, production, governance…

    Jay Baer/ Convince and Convertin Social Content- 11 readers -
  • Say Hello To The Content Marketing Stack

    … solutions. Acquisitions Everywhere M&A activity is rapid and accelerating. Content marketing vendors (as well as adjacent companies, such as email marketing, social media marketing software and marketing automation software providers) are being acquired by the three large enterprise players that all hope to integrate them with their larger marketing…

    Rebecca Lieb/ Marketing Landin Content- 21 readers -
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