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The content marketing industry is one of the most dynamic industries on the internet. Just like SEO, content marketing tactics are constantly changing. You’ll wake up one morning and discover that what worked the previous day isn’t effective again, and you have to move on. As a serious content marketer, you always need to stay current and know where the industry is headed.
… Raise your hand if you’ve heard that B2B brands that blog receive 67 percent more leads, or that only about one-third of marketers have a documented content strategy. Now put your hand down. You work in an open office and look kind of crazy. Point is, we tend to encounter the same content marketing stats over and over. So whenever we decide…