Content Marketing Strategy

    • A Simple Approach to Document Your Content Marketing Strategy

      I write this fresh off a trip that took me from Cleveland to Helsinki with a brief stop in Copenhagen and then to London. It’s been almost 10 years now since I’ve been speaking on the topic of content marketing in and around Europe. Over that time, content marketing has become a driving force, maybe THE biggest change I’ve seen in the approach to marketing around this continent.

      Joe Pulizzi/ Content Marketing Institutein Content- 14 readers -
    • The business case for breaking the content marketing rules

      By Mark Schaefer There are so many tutorials, webinars, and free guides out there about how to create content for the web but nearly all of them miss one critical idea — the most successful content doesn’t necessarily follow the rules. It is uncommon. Here’s a step-by-step content creation process I saw in a recent blog post: Business strategy and goal setting Identify ...

      {grow}in Content- 13 readers -
    • Come Talk Content + Have a Drink on Us [In San Francisco]

      This Thursday, we’ll be hosting the second panel discussion in our ‘Cocktails & Content’ event series. We’re setting up shop in San Francisco this time (the first event was in New York), and we’ll be welcoming the Bay Area’s top marketing pros to share their insights on planning and executing effective content strategies.

      Visual.lyin Content- 8 readers -
  • Does Live Video Make Sense for Your Content Marketing Strategy?

    … behind or disenfranchised. Live streams and vanishing videos tap into our collective need to feel part of something – even if that “something” is an exploding watermelon. The rising popularity of live video has given companies an opportunity to get creative and produce content experiences that can’t be missed. They’re using live video to connect…

    Visual.lyin Social Content- 9 readers -
  • How to avoid a content marketing hangover

    … useful information, advice, insights, resources and inspiration for running and growing their businesses. 2) What kinds of content am I going to create? What kind of content do you expect your audience wants or needs? This question is almost impossible to answer without a content marketing strategy in place. If you haven’t taken a deep dive…

    Sarah Mitchell/ Lush Digitalin Content How To's- 12 readers -
  • Go All In With Content Marketing or Do Nothing: #CMWorld

    I always ask the speakers at Content Marketing World to cut the extraneous and jump right into the substance of their presentations. I’m going to take my advice with this post. If you’re not “all in” with your content marketing program, you should stop. If you’re not “all in” with your #contentmarketing program, you should stop says @joepulizzi. Click To Tweet Yes, you read that right.

    Joe Pulizzi/ Content Marketing Institute- 20 readers -
  • 8 Strategies to stand out when you’re late to the content marketing game

    …, employees, history and values. Hero — The epic content that goes viral. An example of a company dominating a niche with this technique is Nike. Adidas sponsored the last two World Cups but Nike took over the social media conversation by creating hero content — epic mini movies — that received millions of views. 3. Try a new content form One…

    {grow}in Social Content- 17 readers -
  • Does every business need content marketing? A reality check.

    … This week I came across a quote from a speaker at the Content Marketing World conference: “Content marketing works every time, for every business, in every industry.” Another well-known guru recently wrote: “It is impossible to rise above the noise in business today without a content marketing strategy.” And I saw this quote shared on Facebook…

    {grow}in Content- 6 readers -
  • 3 Things I Learned About Content Marketing From Robots and Drones

    … to Your Customer’s Heart This article originally appeared in the June issue of Chief Content Officer. Sign up to receive your free subscription to our bimonthly print magazine. Cover image by Joseph Kalinowski/Content Marketing Institute The post 3 Things I Learned About Content Marketing From Robots and Drones appeared first on Content Marketing Institute. …

    Content Marketing Institute- 9 readers -
  • 7 Key Signals You Can’t Ignore With Your Content Marketing Metrics

    … you’re burning money, but you have to have it first in order to burn it. If you’re not responding to key signals that something is up with your content marketing, then you’re going to find it nearly impossible to hit your goals (if you’ve even established any). I know that a lot of marketers aren’t tuning into metrics, because only about 30…

    Jeffbullas's Blogin Content- 11 readers -
  • A reasonable plan to scale content marketing efforts

    … just need to take all of this lower-level organization and scale content marketing initiatives UP. But how do I do that?? The Content Marketing Pyramid Enter Curata. They created the Content Marketing Pyramid, which aims at helping you create more content with less. Currently, we work from a bottom-to-top strategy when it may be more beneficial…

    {grow}in Content- 9 readers -
  • How to Create a Culture Where Content Marketing Thrives

    … and is influencing the entire organization to think differently about content. Leading by example, Dusty and his team are changing the culture of Autodesk, teaching how to tell stories that are so good their audience wants to engage with them. For all those qualities, Dusty is one of our 2016 Content Marketer of the Year finalists. We asked Dusty to highlight how…

    Dawn Papandrea/ Content Marketing Institute- 7 readers -
  • 7 Gaps to Fix in Your Content Marketing Strategy

    … in your content marketing strategy to ensure that all of the content you put out serves a purpose. Not Knowing Why You’re Doing It This is one of the most common mistakes marketers make. They are completely clueless as to how content marketing affects their bottom line. In order to be successful, you have to be able to measure everything you do…

    Relevance- 8 readers -
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