Content Marketing Strategy

    • 3 Museum Design Principles to Help Your Content Marketing

      Museum content development and content marketing have one important principle in common: creating memorable experiences. Think back to the last time you visited a museum. Did you realize that you were walking through a three-dimensional version of the user experience you’re trying to create as a content marketer? Because that’s exactly what you were doing.

      Content Marketing Institutein Content- 21 readers -
    • Introducing the Content Marketing Maturity Map

      Building a robust content marketing operation doesn’t happen instantaneously. It’s a journey, and we have identified the five different levels of maturity that are pit stops along the way. In our Content Marketing Maturity Map, we refer to these five levels of maturity as “landmarks” – and they’re all represented by familiar architectural icons: Stonehenge represents the initi ...

      Visual.lyin Content- 14 readers -
  • 4 Content Marketing Things That Turn Off Your Audience

    … trap. But fortunately, this is something that can be avoided. The key is to follow SEO best practices (e.g., using proper URL structure and placing keywords in headers) but not let SEO become your main emphasis. Quite frankly, SEO and content marketing should overlap, but SEO shouldn’t overshadow your content. Example: Toshiba correctly aligns SEO…

    Neil Patel/ Content Marketing Institutein SEO Content- 42 readers -
  • Working on Your Content Marketing Plan? 9 Components to Consider

    …, & it must be done, says @neilpatel. Click To Tweet HANDPICKED RELATED CONTENT: A Simple Approach to Document Your Content Marketing Strategy 1. Set a tiered goal Every successful business plan starts with a set of tiered goals. Set quantifiable annual, quarterly, and monthly progress goals so everyone knows what to aim for. One article per…

    Neil Patel/ Content Marketing Institutein Content- 27 readers -
  • How to Amaze with Resource-Rich Content Marketing

    … stop reading here. But if you’re meeting the AMAZE principles and have awesome and audacious content, then it’s time to build up niche traffic. Brand recognition. Authority. Credibility. Thought leadership. Allow Your Content to be Heard Amplify and multiply. The digital channels to pick from seem to be growing exponentially. So ramp it up and amp…

    Growmapin Social Content How To's- 20 readers -
  • How to Use Earned Media to Boost Your SEO

    If you haven’t been responsible for media relations, earned media may seem most scary or out of reach, but it really isn’t. Earned media is one of the most cost-effective ways to raise brand awareness and — if it’s done well — increase sales. Today, though, given that word of mouth is more effective than paid media, earned media is even more crucial to gaining authority for y ...

    Content Marketing Institute- 32 readers -
  • The 7 Traits of Successful Content Marketers

    …, if you have the opportunity to apply resources from a number of areas, internal and external, do it. Brands doing it right have a chief content officer (leads the content strategy), a managing editor (oversees the process), content creators (internal and external), content producers, and content listeners. Right now, we are in the midst of a marketing…

    Joe Pulizzi/ Content Marketing Institutein Content- 38 readers -
  • 5 Content Marketing Techniques That Help Warm Up Cold Prospects

    … current customer’s effort. Determine how much revenue a new customer brings in, and make the reward a percentage of that. Make it easy for customers to refer you on social media by adding share buttons to your checkout confirmation page, product or service description pages, and blog posts. Create an Explainer Video Before you bring prospects over…

    Relevancein EMail Content- 21 readers -
  • 12 Ways You Screw Up Your Content Marketing

    … In the most recent CMI B2B research, 89% of respondents say they use content marketing. Yet, just 5% of respondents rated their content marketing strategy as “very effective,” and 64% label it as moderately or minimally effective. Just 5% of respondents rated their #contentmarketing strategy as very effective via @cmicontent. #research Click…

    Sujan Patel/ Content Marketing Institutein Social Content- 24 readers -
  • Medium’s dark power

    … By Kiki Schirr, {grow} Contributing Columnist Medium can seem like the Dark Side to a marketing Padawan. Its dominance calls to us — but we’ve been warned by our elders that owned media is the only true road to power. Most marketing blogs will have an article about how to use Medium as a marketer. Very few of these articles go into depth…

    {grow}- 19 readers -
  • We Answer the Top 5 Questions People Have About Content Marketing

    …. For a deeper dive into this topic, check out our post What is Content Marketing? Definition, Examples & Resources for Learning More. Of course, we’d be remiss if we didn’t mention the Content Marketing Institute’s (CMI) own resource on what content marketing is. Find that resource here. #2 – What is a Content Marketing Strategy? (And Why Do I Need…

    TopRank®in Paid Search EMail Content- 14 readers -
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