Content Marketing Strategy

  • New Study: B2C Content Marketing Gaining Effectiveness

    Content marketing is getting a lot more interesting – especially if you’re a consumer. The latest B2C research from the Content Marketing Institute and MarketingProfs shows brands are focused on their audience, are concerned about delivering great experiences and are depending on a documented strategy to meet their goals. It’s good news.

    Sarah Mitchell/ Lush Digital- 10 readers -
  • 5 Less Well-known Tools to Help You Create Great Content

    … content. High-quality content depends on the industry, a suitable market segment, the original concept, the content creation tools and the marketing strategies utilized. 1. Write!App This is a writing tool and application that offers top-notch distraction-free text editing software that incorporates features allowing content creators to organize…

    Relevance- 22 readers -
  • Content Shock isn’t the problem. It’s the solution.

    …. As the cost of content marketing increases, some will eventually have to find another alternative. Simply put, that is the economics of Content Shock in the real world. Putting Content Shock to work for you The most important foundation of a content marketing strategy is influencing the long-term health of your site’s domain authority. Domain…

    {grow}in Content- 10 readers -
  • Content Marketing: Is the Isentia fail worth the worry?

    … content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” In fact, there’s nothing about it that’s very sexy or earth shattering. Success in content marketing relies on the ability to tap into a recent disruption in consumer behaviour. It’s an opportunity to steal market share from…

    Sarah Mitchell/ Lush Digitalin Content- 9 readers -
  • An indispensable guide to 12 possible content marketing strategies

    … want to appease Google and attract organic traffic? Well, it depends. I decided to create a very simple guide to clarify and simplify your content marketing strategies based on your business goals and the type of content that can best achieve those goals. Ready? First, let’s identify four common content business goals and the three basic content…

    {grow}in Content- 25 readers -
  • 15 Content Marketing Statistics Every Marketer Needs to Consider

    …?” Here’s the point: if you really desire to attract more leads, then you have to allocate some percentage of your marketing budget towards content creation, content promotion, and content metrics. 4. 48% of Small Businesses Have a Strong Content Strategy (Source: CMI) This statistic contrasts with the 41% of larger organizations who have a well…

    Growmapin Social EMail Content- 26 readers -
  • How a brand can harness the power of the media

    … to simply be the media — to create and distribute content. If you want to succeed in content marketing, you need a documented strategy. Investing the time and effort and doing “deep dive” research before creating so much as your first blog post is the best hope any brand has of generating a measurable return on investment from their content marketing…

    Lush Digitalin Content How To's- 17 readers -
  • A significant content insight if you’re marketing personal services

    … By Mark Schaefer I recently helped an HR company with a sticky business problem. They were following the “best practices” of content marketing — answering questions, publishing consistently, sharing on social networks — but nothing was happening. In fact their business was in a tailspin. As I reviewed their situation, here are some…

    {grow}- 22 readers -
  • Five reasons using controversy as a content strategy backfires

    … By Mark Schaefer Some time ago I listened to a young guy on a webinar pontificating on the best strategies to build an audience for your content. A pillar of his presentation was “be controversial.” This struck me as odd. Is “controversy” really a sustainable position for a content marketing strategy? The more I thought about this, the more I…

    {grow}in Content- 22 readers -
Get the top posts daily into your mailbox!
Topics
See more
Audience Authority B2b Marketing Band Storytelling Blog Blogging Best Practices Brand Brand Differentiation Brand Humanization Business Planning Business Relationships Case Studies Ceo Tips Cmo Cmworld Communty Building Content Content Creation Content Curation Content Distribution Content Marketing Content Marketing Tips Content Marketing Top Posts Content Marketing World Content Promotion Content Shock Conversion Optimization Corporate Communications Customer Acquisition Digital Marketing Digital Marketing Strategy Economics Of Social Media Email Marketing Entrepreneur Small Business Evergreen Facebook Google Heartbeat Of Social Media How To Human Connection Influence Marketing Inspiration Age Inspiration Metrics Internet Marketing Leadership Linkedin Mark Schaefer Marketing (Womm, Inbound) Marketing 101 Marketing Best Practices Marketing Strategy Measuring Content Marketing Success Media Metrics Content Marketing Mindset Mobile Marketing New Media Trends Online Marketing Orlando Content Marketing Agency Orlando Social Media Agency Participation Age Personal Branding Planning Podcasting Popular Random Acts Of Marketing Roi Seo Small Business Marketing Small Business Social Media Small Business Tips Smo Social Brand Strategy Social Brand Top Posts Social Business Social Business Fitness Social Business Plan Social Business Strategy Social Listening Social Marketing Strategy Social Media Social Media Agency Tips Social Media Brand Humanization Social Media Engagement Social Media Marketing Social Media Plan Social Media Planning Social Media Strategist Social Media Strategy Social Media Tips Social Media Training Sociology Statistics Strategy Thought Leadership Time Management Tips Trust Twitter Best Practices Visual Marketing
More from around the web