Content Marketing Strategy

  • 5 Content Marketing Techniques That Help Warm Up Cold Prospects

    … No matter how great your business’s products or services are, there are always going to be people who haven’t heard of you. Those potential customers often become the focus of a brand’s sales and marketing efforts. But reaching out to them can be difficult, especially if you’re trying to grow beyond your own local community. At one time…

    Relevancein EMail Content- 14 readers -
  • 12 Ways You Screw Up Your Content Marketing

    … your audience Different people respond to different stimuli – or in this case – different types of content. Understanding precisely who you want to consume your content is key. You need to know your audience’s: Demographics Core interests Pain points Ways to consume content Reasons for buying from you Without that understanding…

    Sujan Patel/ Content Marketing Institutein Social Content- 20 readers -
  • Medium’s dark power

    … to build traffic to your own site. The growth rate is slow and while some of your content might go viral, it is too unpredictable to count on breakout content. Many of the best marketing blogs around have built their audience over a period of years. Their consistently solid content has been the draw. There is no good substitute for loyal blog…

    {grow}- 14 readers -
  • We Answer the Top 5 Questions People Have About Content Marketing

    …. For a deeper dive into this topic, check out our post What is Content Marketing? Definition, Examples & Resources for Learning More. Of course, we’d be remiss if we didn’t mention the Content Marketing Institute’s (CMI) own resource on what content marketing is. Find that resource here. #2 – What is a Content Marketing Strategy? (And Why Do I Need…

    TopRank®in Paid Search EMail Content- 13 readers -
  • What is the role of content marketing in an ad-free world?

    …. Many content marketing best practices are still just advertising in disguise and that needs to change. “Lead nurturing” is a kind way to say we’re going to keep bugging you until you tell us to go away. Pop-up ads are so annoying that Google is taking action to penalize sites that use them. Ultimately, we have to treat people with respect online…

    {grow} -
  • How to Use Content Marketing to Enhance Brand Perception

    …-facing teams as a channel within our content marketing strategy. We believe that if we can walk customers through what they are trying to accomplish at any step of the process that will build trust and loyalty with our brand, as well as increase word of mouth about our company.” Develop #content to empower customers to solve their challenges says…

    Chuck Frey/ Content Marketing Institute- 33 readers -
  • 5 Content Marketing Techniques That Help Warm Up Cold Prospects

    … No matter how great your business’s products or services are, there are always going to be people who haven’t heard of you. Those potential customers often become the focus of a brand’s sales and marketing efforts. But reaching out to them can be difficult, especially if you’re trying to grow beyond your own local community. At one time…

    Relevancein EMail Content- 11 readers -
  • Come Talk Content + Have a Drink on Us [In San Francisco]

    … This Thursday, we’ll be hosting the second panel discussion in our ‘Cocktails & Content’ event series. We’re setting up shop in San Francisco this time (the first event was in New York), and we’ll be welcoming the Bay Area’s top marketing pros to share their insights on planning and executing effective content strategies. Who Will You Meet…

    Visual.lyin Content- 11 readers -
  • The business case for breaking the content marketing rules

    … By Mark Schaefer There are so many tutorials, webinars, and free guides out there about how to create content for the web but nearly all of them miss one critical idea — the most successful content doesn’t necessarily follow the rules. It is uncommon. Here’s a step-by-step content creation process I saw in a recent blog post: Business…

    {grow}in Content- 14 readers -
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