Content Marketing Strategy

    • The 7 Traits of Successful Content Marketers

      One of the most influential authors of my personal and career journey is Napoleon Hill. Napoleon Hill’s classic Think and Grow Rich was first published in 1937. Now, in its 80th anniversary year, Mr. Hill’s lessons are still extremely relevant and valuable. I had the opportunity to dust off my copy of Think and Grow Rich (from 1960, with dog-eared and coffee-stained pages) a ...

      Joe Pulizzi/ Content Marketing Institutein Content- 35 readers -
    • Working on Your Content Marketing Plan? 9 Components to Consider

      Building an overall brand story is essential to effective marketing, and doing so online can be achieved by mixing a little business operations with journalistic procedures. Documenting a content marketing plan can be simple, and it must be done. Here are nine essential components to consider. Documenting a #contentmarketing plan can be simple, & it must be done, says @neilpatel.

      Neil Patel/ Content Marketing Institutein Content- 25 readers -
  • 4 Content Marketing Things That Turn Off Your Audience

    … to just pour in. The truth of the matter is that creating more content isn’t the answer. Here’s why. First, you can easily overwhelm your audience by throwing too much information at them. There’s an ideal frequency of content creation, and exceeding that can be counterproductive. You can easily overwhelm your audience by throwing too much information…

    Neil Patel/ Content Marketing Institutein SEO Content- 9 readers -
  • How to Amaze with Resource-Rich Content Marketing

    … with zesty, relevant, engaging content that zaps them back, again and again—even if you’re starting with zip. E is for entice, excite, entertain, educate, and enlighten with excellent content execution offering examples and experiences, even experiments, to engage, energize, and ultimately explode your audience and grow your business, exponentially…

    Growmapin Social Content How To's- 18 readers -
  • How to Use Earned Media to Boost Your SEO

    If you haven’t been responsible for media relations, earned media may seem most scary or out of reach, but it really isn’t. Earned media is one of the most cost-effective ways to raise brand awareness and — if it’s done well — increase sales. Today, though, given that word of mouth is more effective than paid media, earned media is even more crucial to gaining authority for y ...

    Content Marketing Institute- 30 readers -
  • 5 Content Marketing Techniques That Help Warm Up Cold Prospects

    … No matter how great your business’s products or services are, there are always going to be people who haven’t heard of you. Those potential customers often become the focus of a brand’s sales and marketing efforts. But reaching out to them can be difficult, especially if you’re trying to grow beyond your own local community. At one time…

    Relevancein EMail Content- 17 readers -
  • 12 Ways You Screw Up Your Content Marketing

    … your audience Different people respond to different stimuli – or in this case – different types of content. Understanding precisely who you want to consume your content is key. You need to know your audience’s: Demographics Core interests Pain points Ways to consume content Reasons for buying from you Without that understanding…

    Sujan Patel/ Content Marketing Institutein Social Content- 22 readers -
  • Medium’s dark power

    … to build traffic to your own site. The growth rate is slow and while some of your content might go viral, it is too unpredictable to count on breakout content. Many of the best marketing blogs around have built their audience over a period of years. Their consistently solid content has been the draw. There is no good substitute for loyal blog…

    {grow}- 16 readers -
  • We Answer the Top 5 Questions People Have About Content Marketing

    …. For a deeper dive into this topic, check out our post What is Content Marketing? Definition, Examples & Resources for Learning More. Of course, we’d be remiss if we didn’t mention the Content Marketing Institute’s (CMI) own resource on what content marketing is. Find that resource here. #2 – What is a Content Marketing Strategy? (And Why Do I Need…

    TopRank®in Paid Search EMail Content- 14 readers -
  • What is the role of content marketing in an ad-free world?

    …, influence marketing is an indispensable tactic and one of the hottest trends around. In 2012 I wrote the first book on influence marketing (Return On Influence) and predicted that it would become a mainstream tactic. The reason is simple: Social media has flipped the center of power. Everyone with an opinion and a wifi connection can publish…

    {grow} -
  • How to Use Content Marketing to Enhance Brand Perception

    …-facing teams as a channel within our content marketing strategy. We believe that if we can walk customers through what they are trying to accomplish at any step of the process that will build trust and loyalty with our brand, as well as increase word of mouth about our company.” Develop #content to empower customers to solve their challenges says…

    Chuck Frey/ Content Marketing Institute- 34 readers -
  • 5 Content Marketing Techniques That Help Warm Up Cold Prospects

    … No matter how great your business’s products or services are, there are always going to be people who haven’t heard of you. Those potential customers often become the focus of a brand’s sales and marketing efforts. But reaching out to them can be difficult, especially if you’re trying to grow beyond your own local community. At one time…

    Relevancein EMail Content- 12 readers -
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