Content Marketing Strategy

    • The 30 possible ways you can create customer value

      By Mark Schaefer I’ve been immersed in the digital marketing world for many years and if somebody asked me, “what is the number one tip shared about content/social media success” it would be this: This may seem like simple — even rudimentary — advice, but it’s also quite true. Any communication we put out there today is not just an expression of our brand, it is part of our ...

      {grow}- 22 readers -
    • How often should I blog? Five steps to answering the question

      One of the questions I am asked most often is “how often should I blog?” So let’s get into that one today. I’ve seen a lot of studies declaring optimum posting schedules but like everything in marketing, the answer is, “it depends.” There is no formula, only guidelines, and it’s up to you to find a consistency that’s right for you and your business.

      {grow}in How To's- 12 readers -
  • Double your traffic with White Hat SEO techniques

    Double your traffic with White Hat SEO techniques May 20, 2017 by Blogherald Blogger Leave a Comment Google search engine algorithm has incorporated numerous signals that are monitored, in order to rank web pages, hence you need to understand which factors are more respected by search engines because they make the difference between success and failure of SEO techniques.

    The Blog Herald- 12 readers -
  • 6 Underused Content Marketing Strategies That Get Results

    You’re probably aware that content marketing is an integral part of SEO today. With it, you can improve your brand’s online visibility and generate 3 times as many leads as traditional advertising (and at a fraction of the cost). But not everyone is profiting from it… According to a recent survey, only 30% of B2B marketers say their organizations are effective at content marketing.

    Jeffbullas's Blog- 18 readers -
  • 3 Common Social Media Marketing Mistakes That Are Holding Your Business Back

    …. Reach is important, but engagement metrics are the next step in social media marketing strategy. Having plenty of eyeballs on your content matters, but having meaningful engagement matters more. When a follower clicks, comments, or shares an update, that’s a strong indicator that your follower is likely to convert.Click To Tweet As an added bonus…

    Growmapin Social Content- 26 readers -
  • Introducing the Content Marketing Maturity Map

    … represents an operation that is versatile (much like the city it calls home, Toronto) and results-driven. Lastly, the highest level of maturity is represented by the Taj Mahal – an architectural marvel – to showcase a predictive content marketing strategy that is so robust, and built on a strategy so detailed that personalization and automation make…

    Visual.lyin Content- 14 readers -
  • 3 Museum Design Principles to Help Your Content Marketing

    … Museum content development and content marketing have one important principle in common: creating memorable experiences. Think back to the last time you visited a museum. Did you realize that you were walking through a three-dimensional version of the user experience you’re trying to create as a content marketer? Because that’s exactly what you…

    Content Marketing Institutein Content- 23 readers -
  • 4 Content Marketing Things That Turn Off Your Audience

    … to just pour in. The truth of the matter is that creating more content isn’t the answer. Here’s why. First, you can easily overwhelm your audience by throwing too much information at them. There’s an ideal frequency of content creation, and exceeding that can be counterproductive. You can easily overwhelm your audience by throwing too much information…

    Neil Patel/ Content Marketing Institutein SEO Content- 45 readers -
  • Working on Your Content Marketing Plan? 9 Components to Consider

    …, & it must be done, says @neilpatel. Click To Tweet HANDPICKED RELATED CONTENT: A Simple Approach to Document Your Content Marketing Strategy 1. Set a tiered goal Every successful business plan starts with a set of tiered goals. Set quantifiable annual, quarterly, and monthly progress goals so everyone knows what to aim for. One article per…

    Neil Patel/ Content Marketing Institutein Content- 28 readers -
  • How to Amaze with Resource-Rich Content Marketing

    … Content Marketing Institute post, BuzzSumo’s Steve Rayson talks about the differences in shares and links. He says an effective amplification strategy is about so much more than just sharing content on social. A smart Social Media Marketing (SMM) strategy encompasses a deep dive (so deep, it deserves a post of its own) that goes way beyond a social…

    Growmapin Social Content How To's- 26 readers -
  • How to Use Earned Media to Boost Your SEO

    … be talking email marketing at ContentTECH, our free virtual event about content marketing and technology, on February 22, 2017. Cover image by Joseph Kalinowski/Content Marketing Institute The post How to Use Earned Media to Boost Your SEO appeared first on Content Marketing Institute. …

    Content Marketing Institutein SEO EMail How To's- 35 readers -
  • The 7 Traits of Successful Content Marketers

    …, if you have the opportunity to apply resources from a number of areas, internal and external, do it. Brands doing it right have a chief content officer (leads the content strategy), a managing editor (oversees the process), content creators (internal and external), content producers, and content listeners. Right now, we are in the midst of a marketing…

    Joe Pulizzi/ Content Marketing Institutein Content- 39 readers -
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