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A new year brings new metrics. Or maybe it’s just a good reminder that you need to evaluate your existing KPIs. Which B2B content marketing metrics should you add in 2017? It’s the perfect time of the year to evaluate your content marketing strategy and focus on the latest trends that will take your B2B marketing plan to the next level.
… for inspiration… Matching your product to the content Part of the challenge around evergreen is the nature of the product or service you’re looking to draw attention to. For Search Engine Watch this isn’t too tricky. We’re about providing advice and insight into (primarily) search marketing, so that’s what we do. However, it isn’t so easy for some…