Content-Marketing Strategy

  • Top B2B content marketing metrics for 2017

    … A new year brings new metrics. Or maybe it’s just a good reminder that you need to evaluate your existing KPIs. Which B2B content marketing metrics should you add in 2017? It’s the perfect time of the year to evaluate your content marketing strategy and focus on the latest trends that will take your B2B marketing plan to the next level. How…

    Search Engine Watchin Mobile EMail Content- 22 readers -
  • How to plan and create evergreen content

    Last week I looked at the potential of evergreen content for SEO purposes, showing how it can work over time. This time I’ll look at how to plan and create content like this, where to find ideas, and the different formats you can use. Planning and idea generation Ideas for content come from a range of sources, but here a few places to look for inspiration… Matching your produc ...

    Graham Charlton/ Search Engine Watch- 17 readers -
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