Content Marketing Study

  • The State of Content Marketing 2015 [INFOGRAPHIC]

    … Close to one third of marketers believe that content marketing will be the most commercially important digital marketing trend for 2015, and half expect their budgets to increase accordingly, reveals a new study. Smart Insights polled more than 600 readers about their marketing activity for 2015, and found that 29.6 percent of respondents…

    Shea Bennett/ Inside Facebookin Social Content- 27 readers -
  • The Best Branded Content of January

    … years, Newcastle has been the only brand willing to capitalize on that opportunity in a big way. Or maybe it’s just that they’re the only brand with Aubrey Plaza on their side. Throughout January, the Parks and Recreation star has been the perfect celebrity shill for Newcastle’s campaign to get a bunch of brands to band together and blow…

    Joe Lazauskas/ The Content Strategistin Social Content Twitter- 34 readers -
  • How to Get a Bigger Content Budget in 2015

    … wishful thinking. Research from the Content Marketing Institute suggests the most effective marketers are the ones with the most resources. The most effective B2C marketers allocate 29 percent of their marketing budget on content, while the least effective allocate only 17 percent. In B2B, the difference is more drastic, with the most effective…

    Celine Roque/ The Content Strategistin Content How To's- 25 readers -
  • LinkedIn Beats Twitter for Content Marketing, Says Study

    … LinkedIn has leap-frogged Twitter as the No. 1 social network for content marketing, reveals a new study. A December survey from the Content Marketing Institute and the Direct Marketing Association UK found that 96 percent of respondents use LinkedIn for content marketing, compared to 85 percent in 2013. Twitter finished second in the poll…

    Shea Bennett/ AllFacebookin Social Content- 24 readers -
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