Content Marketing Study

  • The State of Content Marketing 2015 [INFOGRAPHIC]

    … Close to one third of marketers believe that content marketing will be the most commercially important digital marketing trend for 2015, and half expect their budgets to increase accordingly, reveals a new study. Smart Insights polled more than 600 readers about their marketing activity for 2015, and found that 29.6 percent of respondents…

    Shea Bennett/ Inside Facebookin Social Content- 31 readers -
  • The Best Branded Content of January

    … Editor Tomas Kellner explained to me. “When our CT scan became old news, there were journalists out there who still wanted to run on the story, so they went for the next thing… the reason they found out about [other GE technology] is because that story was featured below our CT scan story.” To Kellner, that kind of continued reader discovery…

    Joe Lazauskas/ The Content Strategistin Social Content Twitter- 37 readers -
  • How to Get a Bigger Content Budget in 2015

    … the toughest task for today’s content marketers. “The biggest challenge is when agencies fail to demonstrate how the money already being spent is helping to impact the client’s bottom line,” says Paul Roetzer, CEO of digital marketing agency PR 20/20 and author of The Marketing Performance Blueprint. “It’s hard to request budget increases when you…

    Celine Roque/ The Content Strategistin Content How To's- 32 readers -
  • LinkedIn Beats Twitter for Content Marketing, Says Study

    …, with 89 percent using this platform, which was the same number as the previous year. Facebook, cited by 69 percent of respondents (down from 75 percent in 2013), finished a distant third, ahead of YouTube (68 percent), Google+ (68 percent) and Pinterest (37 percent). Snapchat was the only new entry in the study, used by 6 percent of marketers. (Source: eMarketer.) …

    Shea Bennett/ AllFacebookin Social Content- 27 readers -
  • Four in Five Marketers Promote Content via Social Media [STUDY]

    … 80 percent of U.S. marketing professionals use social media to promote their content, reveals a new study. June 2014 research by OneSpot and The 614 Group found that social sharing was the second most common content marketing strategy for marketers in the States, beaten only by promotion on their own website, which was used by 87 percent of respondents. Organic search (72 percent), newsletters (59 percent) and press (59 percent) rounded out the top five. (Source: eMarketer.) …

    Shea Bennett/ AllTwitterin Social Content- 3 readers -
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