Content Marketing Study

  • Can Publishers Convince Consumers to Trust Native Advertising?

    … with advertising measurement firm Vizu in a similar capacity. At fashion and style site Refinery29, the dedicated Brand Experiences team, which produces the company’s sponsored content, works with its sales and marketing experts to achieve the same result. “Our team is able to leverage editorial thinking [along with] incredible insights and analytics,” says…

    Tessa Wegert/ The Content Strategistin Content- 24 readers -
  • The State of Content Marketing 2015 [INFOGRAPHIC]

    … Close to one third of marketers believe that content marketing will be the most commercially important digital marketing trend for 2015, and half expect their budgets to increase accordingly, reveals a new study. Smart Insights polled more than 600 readers about their marketing activity for 2015, and found that 29.6 percent of respondents…

    Shea Bennett/ Inside Facebookin Social Content- 32 readers -
  • The Best Branded Content of January

    … corporate team for not freaking out when their account starts tweeting bizarre candy-themed Katy Perry fan fiction or when their popular Tumblr keeps posting mysterious missives about a broccoli apocalypse. But most of all, give them credit for being the first item in our roundup of the best branded content of January. In January, Denny’s released…

    Joe Lazauskas/ The Content Strategistin Social Content Twitter- 41 readers -
  • How to Get a Bigger Content Budget in 2015

    … high.“ Get buy-in through smaller projects Once you’ve identified the interests of your CFO or clients, it’s easy to get tempted into “going big” when trying to secure more resources or funding. But asking for a huge budget increase can be difficult, especially since there’s a disconnect between how marketers perceive the importance of marketing…

    Celine Roque/ The Content Strategistin Content How To's- 34 readers -
  • LinkedIn Beats Twitter for Content Marketing, Says Study

    … LinkedIn has leap-frogged Twitter as the No. 1 social network for content marketing, reveals a new study. A December survey from the Content Marketing Institute and the Direct Marketing Association UK found that 96 percent of respondents use LinkedIn for content marketing, compared to 85 percent in 2013. Twitter finished second in the poll…

    Shea Bennett/ AllFacebookin Social Content- 27 readers -
  • How to Build a Culture of Content and Transform Your Marketing

    … and specialists shouldn’t be duking it out for control of content. Instead, they should be combining talents and working together toward this common goal. With 2015 being the year of owned media, it’s time to make your content count, make your voice heard, and make sure the voice people hear aligns with your brand’s values and your customers’ needs. If you create a culture from the ground up, your content will succeed organically. Related…

    Amanda Walgrove/ The Content Strategistin Content How To's- 17 readers -
  • Four in Five Marketers Promote Content via Social Media [STUDY]

    … 80 percent of U.S. marketing professionals use social media to promote their content, reveals a new study. June 2014 research by OneSpot and The 614 Group found that social sharing was the second most common content marketing strategy for marketers in the States, beaten only by promotion on their own website, which was used by 87 percent of respondents. Organic search (72 percent), newsletters (59 percent) and press (59 percent) rounded out the top five. (Source: eMarketer.) …

    Shea Bennett/ AllTwitterin Social Content- 3 readers -
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