Content Marketing Study

  • The State of Content Marketing 2015 [INFOGRAPHIC]

    … Close to one third of marketers believe that content marketing will be the most commercially important digital marketing trend for 2015, and half expect their budgets to increase accordingly, reveals a new study. Smart Insights polled more than 600 readers about their marketing activity for 2015, and found that 29.6 percent of respondents…

    Shea Bennett/ Inside Facebookin Social Content- 34 readers -
  • The Best Branded Content of January

    … in right swipes. These results are, of course, 100 percent reliable because why would a razor brand want to mislead us about girls preferring clean-shaven guys? But still, it’s fun, compelling stuff—the kind of data-driven content that’s straight out of the OkTrends playbook. In January, Squarespace decided to bring a wild idea to life: an album…

    Joe Lazauskas/ The Content Strategistin Social Content Twitter- 47 readers -
  • How to Get a Bigger Content Budget in 2015

    … the toughest task for today’s content marketers. “The biggest challenge is when agencies fail to demonstrate how the money already being spent is helping to impact the client’s bottom line,” says Paul Roetzer, CEO of digital marketing agency PR 20/20 and author of The Marketing Performance Blueprint. “It’s hard to request budget increases when you…

    Celine Roque/ The Content Strategistin Content How To's- 40 readers -
  • LinkedIn Beats Twitter for Content Marketing, Says Study

    … LinkedIn has leap-frogged Twitter as the No. 1 social network for content marketing, reveals a new study. A December survey from the Content Marketing Institute and the Direct Marketing Association UK found that 96 percent of respondents use LinkedIn for content marketing, compared to 85 percent in 2013. Twitter finished second in the poll…

    Shea Bennett/ AllFacebookin Social Content- 28 readers -
  • Four in Five Marketers Promote Content via Social Media [STUDY]

    … 80 percent of U.S. marketing professionals use social media to promote their content, reveals a new study. June 2014 research by OneSpot and The 614 Group found that social sharing was the second most common content marketing strategy for marketers in the States, beaten only by promotion on their own website, which was used by 87 percent of respondents. Organic search (72 percent), newsletters (59 percent) and press (59 percent) rounded out the top five. (Source: eMarketer.) …

    Shea Bennett/ AllTwitterin Social Content- 4 readers -
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