Content Marketing Study

  • The State of Content Marketing 2015 [INFOGRAPHIC]

    … cited content marketing as their top digital tool for the year, ahead of big data (14.6 percent) and marketing automation (12.8 percent). Social media marketing (8.9 percent) finished fifth. Marketers stated that improving customer relationship/loyalty, boosting engagement and raising brand awareness were their top content marketing goals…

    Shea Bennett/ Inside Facebookin Social Content- 29 readers -
  • The Best Branded Content of January

    … corporate team for not freaking out when their account starts tweeting bizarre candy-themed Katy Perry fan fiction or when their popular Tumblr keeps posting mysterious missives about a broccoli apocalypse. But most of all, give them credit for being the first item in our roundup of the best branded content of January. In January, Denny’s released…

    Joe Lazauskas/ The Content Strategistin Social Content Twitter- 35 readers -
  • How to Get a Bigger Content Budget in 2015

    … marketers demonstrate how every dollar is spent and ensure every campaign has a primary key performance indicator. Be transparent While running tests and gathering outside data often help make the case for new, innovative projects, expanding upon existing programs depends upon demonstrating what worked (yup, with more data), as well as what did not. “You…

    Celine Roque/ The Content Strategistin Content How To's- 27 readers -
  • LinkedIn Beats Twitter for Content Marketing, Says Study

    …, with 89 percent using this platform, which was the same number as the previous year. Facebook, cited by 69 percent of respondents (down from 75 percent in 2013), finished a distant third, ahead of YouTube (68 percent), Google+ (68 percent) and Pinterest (37 percent). Snapchat was the only new entry in the study, used by 6 percent of marketers. (Source: eMarketer.) …

    Shea Bennett/ AllFacebookin Social Content- 27 readers -
Get the top posts daily into your mailbox!