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… to invest more in technology and services that can empower your content marketing? Everybody has a quarterly goal, monthly goals, annual goals—they have very clear goals they’re trying to accomplish. A marketer’s job is to help them understand that leveraging content is going to align with those goals in very specific ways. It’ll enable them to over…
… We’re coming to the point when we ritually reflect on the past year—figuring out what we did right, what we did wrong, and what we need to do differently. Unfortunately, the reality is that companies have produced a lot of bad content in 2014, and a lot of marketing technologies didn’t deliver on their promise of better ROI. It’s tough being…
I recently reviewed the last 100 demos that our sales team has shown to content marketing practitioners and I noticed something astonishing: Nearly 35 percent of the organizations we spoke to are reevaluating their current webinar software provider or are already in the middle of transitioning to a new one.