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… The content marketing industry is full of enthusiasm, buzzwords, education, advocacy, and occasional snark. But rarely is it taken over by scandal. Last summer, however, HubSpot got on the wrong side of the news when it fired its CMO, fined its CEO, and watched its VP of content resign after word got out that high-level employees had violated…
… We’re coming to the point when we ritually reflect on the past year—figuring out what we did right, what we did wrong, and what we need to do differently. Unfortunately, the reality is that companies have produced a lot of bad content in 2014, and a lot of marketing technologies didn’t deliver on their promise of better ROI. It’s tough being…
I recently reviewed the last 100 demos that our sales team has shown to content marketing practitioners and I noticed something astonishing: Nearly 35 percent of the organizations we spoke to are reevaluating their current webinar software provider or are already in the middle of transitioning to a new one.