Content Marketing Tools And Technology

    • 8+ Tools to Find Related Keywords for Your Content

      “Write for the user, not the search engines,” continues to be a mantra of content marketing. In reality, smart content creators write for both. Quality content is interesting, informative, original, AND it includes keywords, ultimately leading to more visits and helping you achieve your why. Quality content naturally builds links, which improves the site authority, which in t ...

      Content Marketing Institute- 33 readers -
    • How to Architect Your Content Strategy

      The first thing that struck me about Denise Kadilak’s talk at Content Marketing World was the title: How to Document and Architect Your Content Strategy. We hear over and over that a content strategy must be documented … but architected? What does it mean to architect a content strategy? Why and how do we do that? What does it mean to architect your content strategy? To archit ...

      Content Marketing Institutein Content How To's- 13 readers -
  • 8 Business Intelligence Tools for Content Marketers With Technophobia

    … are specifically chosen for agencies and entrepreneurs looking to get their feet wet. HANDPICKED RELATED CONTENT: 30+ Marketing Tools for Research, Engagement, Measurement, Workflow, and Visuals Sisense Two must-have ingredients to integrate data — especially big data — into your content marketing strategy are (1) custom dashboards to monitor what matters…

    Aaron Orendorff/ Content Marketing Institutein Social EMail Content- 14 readers -
  • Say Cheese for These 7 Free Stock-Photo Sites

    … stock-image sites will ensure that you secure high-quality images without spending a fortune. Using captivating photos improves content performance across the board says @itaisadan. #visualcontent Click To Tweet HANDPICKED RELATED CONTENT: 37+ Tips and Tools for Picture-Perfect Visual Content Is Design Mostly Dead? DIY Platforms vs. Hiring…

    Content Marketing Institute- 14 readers -
  • 3 Customer Research Tactics to Help Content Creation

    … As a marketer, you likely have a comprehensive marketing stack at your disposal — tools to help create compelling content, promote it, etc. But which tools help you understand the challenges of your audience? Companies that focus on their customers are 60% more profitable than “non-customer-centric” companies according to Deloitte. Companies…

    Tom Whatley/ Content Marketing Institutein Content- 14 readers -
  • 37+ Tips and Tools for Picture-Perfect Visual Content

    … and emotional a visit to its homeland can be. Bonus tip: Got questions on how to build your content marketing strategy? Our Book of Answers post on strategy and planning can point you in the right direction. 2. Know the rules of good design While the wealth of DIY design tools available to content marketers (including the ones listed below) can give…

    Jodi Harris/ Content Marketing Institute- 12 readers -
  • How to Create Sticky Content With 3 Livestreaming Apps

    … it undeniably sticky. Yoav Vilner puts it best: Traditional content has flooded the internet and is starting to feel stale … Brands are coming to terms with this reality, fostering tools that engage their audiences in an activity. Traditional #content has flooded the internet & is starting to feel stale says @YoavVilner Click To Tweet Each…

    Content Marketing Institutein Social- 10 readers -
  • 7 Ways Technology Can Make You a Smarter Content Marketer

    …. Feeding you actionable advice will become a big part of #contentmaketing technology via @FeldmanCreative Click To Tweet While there are many tools, here’s a short list to get you started with leveraging smart content marketing technology: Buffer Optimal Scheduling (social media schedule optimization) BuzzSumo (research / ideation) HubSpot…

    Content Marketing Institutein SEO Content- 17 readers -
  • Does Your Content Answer Searchers’ Questions?

    … to collect and archive these results for content inspiration. Tweet Archivist is one such tool that did the job well. Since I started using Cyfe, I don’t need any additional RSS readers or Tweet archiving: HANDPICKED RELATED CONTENT: Here’s Why Real-Time Marketing Won’t Work (and What Will) 4. Make questions and answers a strategic part of your site…

    Content Marketing Institutein SEO- 9 readers -
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