Content Marketing Tools And Technology

  • How to Use Earned Media to Boost Your SEO

    If you haven’t been responsible for media relations, earned media may seem most scary or out of reach, but it really isn’t. Earned media is one of the most cost-effective ways to raise brand awareness and — if it’s done well — increase sales. Today, though, given that word of mouth is more effective than paid media, earned media is even more crucial to gaining authority for y ...

    Content Marketing Institute- 30 readers -
  • 8+ Tools to Find Related Keywords for Your Content

    … improves the site authority, which in turn boosts rankings, and gets more eyeballs on your content. Integrating SEO with your content is the first step. But to really write smart copy, you should look at terms related to what you are targeting and how Google associates those terms. Then incorporate those terms into your content. Or you can use those…

    Content Marketing Institutein SEO Content- 44 readers -
  • How to Architect Your Content Strategy

    …). HANDPICKED RELATED CONTENT: 15+ Essential Content Marketing Tools and Templates for Strategy, Planning, and Measurement A Content Strategy Starter Kit for Marketers Why architect your content strategy? Why isn’t documenting your content strategy enough? Why do you need to architect it, too? Because content strategy comprises many parts. The more…

    Content Marketing Institutein Content How To's- 17 readers -
  • 5 Things to Consider Before Investing in Content Technology

    … CMOs want to automate as much of content operation as possible and believe achieving scale is a matter of deploying the right platform and tools. The result? Platform proliferation. According to Chief Martec founder Scott Brinker, the number of marketing technology solutions has doubled since 2015 and will soon surpass 4,000. The number…

    Content Marketing Institutein Content- 18 readers -
  • 8 Business Intelligence Tools for Content Marketers With Technophobia

    … are specifically chosen for agencies and entrepreneurs looking to get their feet wet. HANDPICKED RELATED CONTENT: 30+ Marketing Tools for Research, Engagement, Measurement, Workflow, and Visuals Sisense Two must-have ingredients to integrate data — especially big data — into your content marketing strategy are (1) custom dashboards to monitor what matters…

    Aaron Orendorff/ Content Marketing Institutein Social EMail Content- 15 readers -
  • Say Cheese for These 7 Free Stock-Photo Sites

    … a Pro Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space. Feel free to include additional tools in the comments (from your company or ones that you have used). Want to up your content marketing game even more? Download the 2016 Content Marketing Playbook. The post Say Cheese for These 7 Free Stock-Photo Sites appeared first on Content Marketing Institute. …

    Content Marketing Institute- 18 readers -
  • 3 Customer Research Tactics to Help Content Creation

    … As a marketer, you likely have a comprehensive marketing stack at your disposal — tools to help create compelling content, promote it, etc. But which tools help you understand the challenges of your audience? Companies that focus on their customers are 60% more profitable than “non-customer-centric” companies according to Deloitte. Companies…

    Tom Whatley/ Content Marketing Institutein Content- 17 readers -
  • 37+ Tips and Tools for Picture-Perfect Visual Content

    … and emotional a visit to its homeland can be. Bonus tip: Got questions on how to build your content marketing strategy? Our Book of Answers post on strategy and planning can point you in the right direction. 2. Know the rules of good design While the wealth of DIY design tools available to content marketers (including the ones listed below) can give…

    Jodi Harris/ Content Marketing Institute- 15 readers -
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