Content Marketing Tools And Technology

    • 7 Apps and Tools Obsessed by Content Marketers

      We all have those go-to apps or tools. You know, those icons you instinctively tap and that frustrate you when they’re switched to a different position on the page. Or those sites you don’t even need to bookmark because they pop up when you type the first letter in the address bar. I appreciate learning what others consider their most-loved sites or apps so I can consider add ...

      Clare Mcdermott/ Content Marketing Institutein Content- 32 readers -
    • 13 Steps to Live Stream Video the Smart Way

      Live-stream video combines some of the most tried-and-true methods of engaging with your audience with innovative opportunities to engage a step further. But there’s more to building engagement than what happens during the broadcasting. There’s a lot you can do before, during, and after you go live to squeeze as much value as you can out of every live video.

      Content Marketing Institutein Social- 16 readers -
    • 7 Promotion Tactics to Get Your Content Noticed

      If you want your content to serve its purpose and drive marketing goals, you need to be proactive with your content promotion. Here are seven content promotion tactics you can use to get your website noticed. 1. Send an email broadcast Your email list is (hopefully) composed of people who signed up because they’re interested in your brand and want to receive your latest updates.

      Content Marketing Institutein EMail Content- 18 readers -
  • 5 Reasons SEO Should Take a Back Seat With Website Content

    …. Walmart ranks first for many keyword phrases (I found hundreds in a search with the robust SEMrush tool). I hope members of the retailer’s marketing team realize when they control the top spots, such as “55 inch TV” that’s searched an estimated 40,500 times a month on Google. That way they can target new keyword phrases with their new content…

    Content Marketing Institutein SEO Content- 43 readers -
  • How to Use Earned Media to Boost Your SEO

    If you haven’t been responsible for media relations, earned media may seem most scary or out of reach, but it really isn’t. Earned media is one of the most cost-effective ways to raise brand awareness and — if it’s done well — increase sales. Today, though, given that word of mouth is more effective than paid media, earned media is even more crucial to gaining authority for y ...

    Content Marketing Institute- 32 readers -
  • 8+ Tools to Find Related Keywords for Your Content

    … in the comments (from your company or ones that you have used).Get daily guidance (or opt for the weekly recap) to improve your content marketing with CMI’s free newsletter. Subscribe today. Cover image by Wilfred Iven, StockSnap, via The post 8+ Tools to Find Related Keywords for Your Content appeared first on Content Marketing Institute. …

    Content Marketing Institutein SEO Content- 47 readers -
  • How to Architect Your Content Strategy

    …). HANDPICKED RELATED CONTENT: 15+ Essential Content Marketing Tools and Templates for Strategy, Planning, and Measurement A Content Strategy Starter Kit for Marketers Why architect your content strategy? Why isn’t documenting your content strategy enough? Why do you need to architect it, too? Because content strategy comprises many parts. The more…

    Content Marketing Institutein Content How To's- 19 readers -
  • 5 Things to Consider Before Investing in Content Technology

    … CMOs want to automate as much of content operation as possible and believe achieving scale is a matter of deploying the right platform and tools. The result? Platform proliferation. According to Chief Martec founder Scott Brinker, the number of marketing technology solutions has doubled since 2015 and will soon surpass 4,000. The number…

    Content Marketing Institutein Content- 21 readers -
  • 8 Business Intelligence Tools for Content Marketers With Technophobia

    … are specifically chosen for agencies and entrepreneurs looking to get their feet wet. HANDPICKED RELATED CONTENT: 30+ Marketing Tools for Research, Engagement, Measurement, Workflow, and Visuals Sisense Two must-have ingredients to integrate data — especially big data — into your content marketing strategy are (1) custom dashboards to monitor what matters…

    Aaron Orendorff/ Content Marketing Institutein Social EMail Content- 16 readers -
  • Say Cheese for These 7 Free Stock-Photo Sites

    … a Pro Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space. Feel free to include additional tools in the comments (from your company or ones that you have used). Want to up your content marketing game even more? Download the 2016 Content Marketing Playbook. The post Say Cheese for These 7 Free Stock-Photo Sites appeared first on Content Marketing Institute. …

    Content Marketing Institute- 21 readers -
  • 3 Customer Research Tactics to Help Content Creation

    … As a marketer, you likely have a comprehensive marketing stack at your disposal — tools to help create compelling content, promote it, etc. But which tools help you understand the challenges of your audience? Companies that focus on their customers are 60% more profitable than “non-customer-centric” companies according to Deloitte. Companies…

    Tom Whatley/ Content Marketing Institutein Content- 20 readers -
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