Content Marketing Tools And Technology

  • 7 Promotion Tactics to Get Your Content Noticed

    … If you want your content to serve its purpose and drive marketing goals, you need to be proactive with your content promotion. Here are seven content promotion tactics you can use to get your website noticed. 1. Send an email broadcast Your email list is (hopefully) composed of people who signed up because they’re interested in your brand…

    Content Marketing Institutein EMail Content- 27 readers -
  • 13 Steps to Live Stream Video the Smart Way

    … understanding of why it went well — and you won’t be able to replicate the results. Broadcasting live without knowing why is a recipe for disaster, says @joshabrown00. #livestreaming Click To Tweet HANDPICKED RELATED CONTENT: 3 Brands Driving Change With Social Video Choose a format You also need to determine what format your broadcast will take…

    Content Marketing Institutein Social- 23 readers -
  • 7 Apps and Tools Obsessed by Content Marketers

    … through an attractively designed magazine of all the stories I’ve been meaning to read, which helps me spend more time immersed in content and less time searching for it. Jodi Harris, consulting director, editorial and curation, Content Marketing Institute .@Flipboard’s intuitive interface makes it a breeze to find relevant news & leadership…

    Clare Mcdermott/ Content Marketing Institutein Content- 37 readers -
  • 5 Reasons SEO Should Take a Back Seat With Website Content

    … It makes sense at times to produce content without worrying too much about the SEO aspects. (Please know it isn’t easy for me, an SEO professional, to write that.) Some SEO purists suggest that website content be optimized at all times. It’s inevitable that someone – or a team – will follow an internal process and think about the content…

    Content Marketing Institutein SEO Content- 49 readers -
  • How to Use Earned Media to Boost Your SEO

    … earned media efforts. Here are a few easy ways to start building those important relationships: Build a list of relevant books and podcasts and review them. Every author and podcaster needs reviews and ratings to gain more traction. Publishing your review gives you a great conversation starter and reason to reach out. Create a list…

    Content Marketing Institutein SEO EMail How To's- 49 readers -
  • 8+ Tools to Find Related Keywords for Your Content

    … “Write for the user, not the search engines,” continues to be a mantra of content marketing. In reality, smart content creators write for both. Quality content is interesting, informative, original, AND it includes keywords, ultimately leading to more visits and helping you achieve your why. Quality content naturally builds links, which…

    Content Marketing Institutein SEO Content- 56 readers -
  • How to Architect Your Content Strategy

    …). HANDPICKED RELATED CONTENT: 15+ Essential Content Marketing Tools and Templates for Strategy, Planning, and Measurement A Content Strategy Starter Kit for Marketers Why architect your content strategy? Why isn’t documenting your content strategy enough? Why do you need to architect it, too? Because content strategy comprises many parts. The more…

    Content Marketing Institutein Content How To's- 30 readers -
  • 5 Things to Consider Before Investing in Content Technology

    … CMOs want to automate as much of content operation as possible and believe achieving scale is a matter of deploying the right platform and tools. The result? Platform proliferation. According to Chief Martec founder Scott Brinker, the number of marketing technology solutions has doubled since 2015 and will soon surpass 4,000. The number…

    Content Marketing Institutein Content- 25 readers -