Content Marketing Tools And Technology

  • 7 Promotion Tactics to Get Your Content Noticed

    … RELATED CONTENT: Email Marketing: A Fresh Take From the Experts 2. Engage with your community Plenty of tools and platforms will help you join your industry’s conversation and give your content more reach at the same time. Here are some options: Social media groups Facebook and LinkedIn groups are great opportunities to dig deeper into a social…

    Content Marketing Institutein EMail Content- 23 readers -
  • 13 Steps to Live Stream Video the Smart Way

    … understanding of why it went well — and you won’t be able to replicate the results. Broadcasting live without knowing why is a recipe for disaster, says @joshabrown00. #livestreaming Click To Tweet HANDPICKED RELATED CONTENT: 3 Brands Driving Change With Social Video Choose a format You also need to determine what format your broadcast will take…

    Content Marketing Institutein Social- 19 readers -
  • 7 Apps and Tools Obsessed by Content Marketers

    … in my writing or at a client meeting. In the midst of work chaos, meditation helps shift my focus and improve my productivity. Monina Wagner, social media community manager, Content Marketing Institute HANDPICKED RELATED CONTENT: 7 Productivity Killers for Marketers and How to Fix Them Tettra Here’s the deal: I host and write a highly produced…

    Clare Mcdermott/ Content Marketing Institutein Content- 35 readers -
  • 5 Reasons SEO Should Take a Back Seat With Website Content

    …. Walmart ranks first for many keyword phrases (I found hundreds in a search with the robust SEMrush tool). I hope members of the retailer’s marketing team realize when they control the top spots, such as “55 inch TV” that’s searched an estimated 40,500 times a month on Google. That way they can target new keyword phrases with their new content…

    Content Marketing Institutein SEO Content- 48 readers -
  • How to Use Earned Media to Boost Your SEO

    … be talking email marketing at ContentTECH, our free virtual event about content marketing and technology, on February 22, 2017. Cover image by Joseph Kalinowski/Content Marketing Institute The post How to Use Earned Media to Boost Your SEO appeared first on Content Marketing Institute. …

    Content Marketing Institutein SEO EMail How To's- 41 readers -
  • 8+ Tools to Find Related Keywords for Your Content

    “Write for the user, not the search engines,” continues to be a mantra of content marketing. In reality, smart content creators write for both. Quality content is interesting, informative, original, AND it includes keywords, ultimately leading to more visits and helping you achieve your why. Quality content naturally builds links, which improves the site authority, which in t ...

    Content Marketing Institute- 54 readers -
  • How to Architect Your Content Strategy

    …). HANDPICKED RELATED CONTENT: 15+ Essential Content Marketing Tools and Templates for Strategy, Planning, and Measurement A Content Strategy Starter Kit for Marketers Why architect your content strategy? Why isn’t documenting your content strategy enough? Why do you need to architect it, too? Because content strategy comprises many parts. The more…

    Content Marketing Institutein Content How To's- 26 readers -
  • 5 Things to Consider Before Investing in Content Technology

    … CMOs want to automate as much of content operation as possible and believe achieving scale is a matter of deploying the right platform and tools. The result? Platform proliferation. According to Chief Martec founder Scott Brinker, the number of marketing technology solutions has doubled since 2015 and will soon surpass 4,000. The number…

    Content Marketing Institutein Content- 21 readers -
  • 8 Business Intelligence Tools for Content Marketers With Technophobia

    … are specifically chosen for agencies and entrepreneurs looking to get their feet wet. HANDPICKED RELATED CONTENT: 30+ Marketing Tools for Research, Engagement, Measurement, Workflow, and Visuals Sisense Two must-have ingredients to integrate data — especially big data — into your content marketing strategy are (1) custom dashboards to monitor what matters…

    Aaron Orendorff/ Content Marketing Institutein Social EMail Content- 23 readers -
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