Content Marketing & Pr

  • Going Viral - The Mathematics Behind Content and Online PR

    … Many of our clients want us to deliver an online PR campaign that goes viral. No, that's not true. All of our clients want viral campaigns. Instant online fame, brand recognition, more orders than we can cope with - we all want that don't we? Of course, going viral requires more than skillful planning and […] The post Going Viral…

    Adam Roberts/ Search Laboratoryin Content- 24 readers -
  • Using Events for Online PR

    … Events management is a method of generating PR for your brand, combining offline experiences with online performance. Events can benefit a brand in multiple ways, from securing coverage on relevant news outlets, to reaching a new audience through social media channels. They allow you to build face-to-face relationships with potential customers whilst also generating exposure […] The post Using Events for Online PR appeared first on Search Laboratory. …

    Search Laboratory- 8 readers -
  • What is the purpose of your content?

    … There are many types of content online, used for different purposes, and hosted on different types of websites. For this article, we are analysing content creation for commercial organisations. Even for a commercial organisation content can take many forms and can be hosted on the company’s website, on a third party website such as an […] The post What is the purpose of your content? appeared first on Search Laboratory. …

    Search Laboratory- 10 readers -
  • What is your biggest PR and Social Media Challenge?

    … We surveyed brand delegates from the PR & Social Leaders Masterclass to find out what their day to day challenges are when it comes to PR and social media. From this we can see that there are three distinct themes which are mentioned time and time again. This demonstrates how commonplace these problems are for […] The post What is your biggest PR and Social Media Challenge? appeared first on Search Laboratory. …

    Search Laboratoryin Social- 4 readers -
  • How Joe Wicks Took Over the World

    … One of the things I find so fascinating working in digital marketing is how quickly a trend can blow up the social sphere. I’ve seen it happen time and time again on Instagram, particularly in the weight loss industry. I’ll readily admit that I’ve been sucked into most of these fads at some point, including […] The post How Joe Wicks Took Over the World appeared first on Search Laboratory. …

    Search Laboratory- 7 readers -
Get the top posts daily into your mailbox!