Content Marketing & Pr

    • Using Events for Online PR

      Events management is a method of generating PR for your brand, combining offline experiences with online performance. Events can benefit a brand in multiple ways, from securing coverage on relevant news outle ...

      Search Laboratory- 7 readers -
  • What is the purpose of your content?

    … There are many types of content online, used for different purposes, and hosted on different types of websites. For this article, we are analysing content creation for commercial organisations. Even for a commercial organisation content can take many forms and can be hosted on the company’s website, on a third party website such as an […] The post What is the purpose of your content? appeared first on Search Laboratory. …

    Search Laboratory- 10 readers -
  • What is your biggest PR and Social Media Challenge?

    … We surveyed brand delegates from the PR & Social Leaders Masterclass to find out what their day to day challenges are when it comes to PR and social media. From this we can see that there are three distinct themes which are mentioned time and time again. This demonstrates how commonplace these problems are for […] The post What is your biggest PR and Social Media Challenge? appeared first on Search Laboratory. …

    Search Laboratoryin Social- 3 readers -
  • How Joe Wicks Took Over the World

    … One of the things I find so fascinating working in digital marketing is how quickly a trend can blow up the social sphere. I’ve seen it happen time and time again on Instagram, particularly in the weight loss industry. I’ll readily admit that I’ve been sucked into most of these fads at some point, including […] The post How Joe Wicks Took Over the World appeared first on Search Laboratory. …

    Search Laboratory- 7 readers -
  • Misconceptions of PR

    … Public relations is a communicative tool and many global brands use it everyday to promote themselves. However, there is still the widely spread misconception that public relations is a bit of a dark art. However, PR done well can be interesting and engaging without being evil. The problem is that most people have a very […] The post Misconceptions of PR appeared first on Search Laboratory. …

    Search Laboratory- 11 readers -
  • Integrating SEO into your brand’s existing marketing strategy

    … As recently as a couple of years ago, SEO was a relatively new discipline that occupied its own space in the marketing mix. Now, with the industry moving faster than ever, and more big brands dedicating more time and effort to SEO, its role has changed significantly. Brands can no longer think of SEO as a separate, […] The post Integrating SEO into your brand’s existing marketing strategy appeared first on Search Laboratory. …

    Search Laboratoryin SEO- 6 readers -
  • How to be memorable at blogger events

    … Blogger events are great opportunities for brands to build on existing relationships and make new connections. As their popularity rises, so does competition between brands to stand out. Having hosted and attended many myself, here I’ve outlined what brands should do to be remembered. Engage prior to the event Although the event is the main…

    Search Laboratoryin How To's- 6 readers -
  • 7 Deadly Sins of Content Marketing

    For every good piece of content that is created, there are several pieces that lower the bar. From poorly planned pieces, to promotion-heavy copy, marketers often seem to forget the purpose of ...

    Search Laboratory- 7 readers -
  • Top Tips for Content Marketing in MENA

    … Arabic content is less than 4% of the total content online. In a striking revelation, 95% of Fortune 500 websites in 2012 did not have an Arabic version. Hence, “Arabic content is a must”, says Ian Humphreys, Regional Director of Caliber Middle East. So what can you do to create successful Arabic content? Content Marketing […] The post Top Tips for Content Marketing in MENA appeared first on Search Laboratory. …

    Search Laboratory- 7 readers -
  • Music Streaming Services as Marketing Tools

    … Music streaming services are gaining ground. According to the British Phonographic Industry (BPI) the Brits alone streamed 14.8m tracks in 2014. So how can music streaming services be used by brands to boost their image? We discuss tips for reaching an audience that is, according to a survey by Spotify and comScore, more brand aware […] The post Music Streaming Services as Marketing Tools appeared first on Search Laboratory. …

    Search Laboratory- 7 readers -
  • Want a PR career in Digital Marketing?

    … The general perception of digital marketing agencies is that they are filled with techy types talking about HTML, coding and link building. The reality is much different. With most quality agencies now employing a department of creative, PR minded people who are CIPR accredited, it has never looked so good for PR professionals. Why Choose […] The post Want a PR career in Digital Marketing? appeared first on Search Laboratory. …

    Search Laboratory- 8 readers -
  • 4 Great Examples of 'Game of Thrones' Marketing

    … Incorporating popular culture into a brand’s PR strategy can have great benefits. With built-in social currency in the form of ever-popular characters such as Harry Potter and James Bond, you don’t have to spend big to tap into their respective audiences. With a rich world and an active fan base, Game of Thrones offers more […] The post 4 Great Examples of 'Game of Thrones' Marketing appeared first on Search Laboratory. …

    Search Laboratory- 13 readers -
  • Tools for creative content – alternatives to the Infographic

    …In recent years, Infographics have been increasingly used in online articles to communicate information in a concise and visual way. A quick Google will uncover any number of free tools available which make it quick and easy to blend imagery, graphics and data to present anything from survey results to more complex datasets – all…

    Search Laboratoryin Content- 6 readers -
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