Content Marketing World

  • Content Marketing World 2017 Lessons That Will Make You A Better Marketer

    … on the information shared and/or user-generated content. Happy Marketing, Heidi Cohen UPCOMING EVENTS MarketingProfs B2B forum MarketingProfs B2B forum is one of my favorite conferences of the year. Join me in Boston, October 3-6, 2017, for an exciting program and fun events. Register now using my promo code: AMPLIFY1717 to save $100. Photo Credits: Warm Up Party via David Beebe and Jay Baer TrackMaven Spaghetti Throw courtesy Kara Burney Flipboard Red Couch courtesy of Christel van der Boom Dueling marketers courtesy of Jeff Julian…

    Heidi Cohen/ Heidi Cohenin Content- 16 readers -
  • Our Top 11 Content Marketing Takeaways from #CMWorld 2017

    … Last week, thousands of marketers from all over the world descended on the Rock N’ Roll capital of the world, Cleveland, OH, for the seventh annual Content Marketing World Conference and Expo. Featuring more than 130 speakers, keynotes and panelists, dozens of different tracks, and a whole lot of orange, the four-day event was exciting…

    TopRank®in Content- 39 readers -
  • Brand Newsroom 156 & 157: Content Marketing World 2017 Specials

    … Brand Newsroom’s Sarah Mitchell and regular producer, Dan Hatch, attended Content Marketing World in Cleveland, Ohio, and interviewed many of the superstars of the industry. In this series of podcasts they spoke to the Content Marketing Institute’s Joe Pulizzi and Robert Rose, B2B legend Doug Kessler, SEO genius Andy Crestodina, research…

    Lush Digitalin Content- 16 readers -
  • 4 Tips to Stop Killing Your Content Team from Workfront & Nordstrom

    …, Workfront’s Heather Hurst and Nordstrom’s Erica Gunn shared some great tips to help you scale work with the resources you have in their presentation at Content Marketing World. Want to keep your content team happy and productive? Here’s what to do: #1 – Build a Business Case Ok listen up, this part is important: Before you start anything, you need…

    Ashley Zeckman/ TopRank®in Content- 16 readers -
  • How to Find the Stories in Your Data for Compelling Reporting

    … us optimize performance, personalize content, and prove our value to the business. But data in a vacuum isn’t informative or useful. It’s not about the facts and figures themselves; it’s about how we shape that data into compelling stories. As an Analytics Advocate at Google, Adam Singer has years of experience finding and revealing the meaningful…

    TopRank®in Google How To's- 11 readers -
  • 12 Questions You Need to Answer if You Want to Launch a Video Content Strategy

    … of their marketing strategy. Lisa Mattson, Director of Marketing & Communications, shared how they’re winning at video during her Content Marketing World session “How Jordan Winery Crushed Content Marketing With a Video-Centered Strategy.” For a little background, Jordan Vineyard and Winery has been around since the early 1970s, and until Mattson…

    TopRank®in Content- 12 readers -
  • Stop the Marketing Killjoy: 5 Ways You’re Turning off Audiences with Bad Video

    …. Like the perfect dry martini, Tim’s strategy for how to tell a good story is simple, neat, and well…perfect. In his session at Content Marketing World, Tim not only shared how improv can help your B2B marketing, but he shared the five ways you can kill the joy in your videos. What are his simple rules of how to stop the marketing killjoy? 5 Ways…

    TopRank®in Content- 11 readers -
  • 5 Radiant Writing Secrets Inspired by ‘Charlotte’s Web’

    … case. Wilbur was her product.” Handley passionately told Content Marketing World attendees last Thursday. “I mean she was looking to save this pig’s life people. … And Zuckerman was her audience.” Handley’s passion for Charlotte’s marketing abilities stems from her “literary crush” on author E.B. White. She even attempted to purchase his Maine estate…

    TopRank®in Content- 19 readers -
  • Alicianne Rand Shares 4 Tips for Driving Sales Through Content Marketing #CMWorld

    … What does it look like when content, influencers and social media come together to generate a metaphorical gold mine in terms of revenue and reach? To put it mildly, it’s drop dead gorgeous. At least that was the view from my seat at Content Marketing World as Estée Lauder’s Executive Director of Global Content Marketing Alicianne Rand shared…

    TopRank®in Content- 16 readers -
  • 5 Best Practices for Enterprise Influencer Marketing #CMWorld

    … It was all aboard the Content Marketing World Enterprise Wednesday morning, as TopRank Marketing CEO Lee Odden took marketers to the not-so-final frontier of marketing: influencer marketing. Lee’s session, “Big Brand Influencer Marketing: Trends & Best Practices,” had the flight deck packed with eager marketers from brands big and small…

    TopRank®- 17 readers -
  • Tips for MakingVideo Content that Earns Attention from Andrew Davis #CMWorld

    … The inimitable Andrew Davis is the best-selling author of Town, Inc. and an in-demand marketing speaker. After his presentation at Content Marketing World 2017, I can see why. He made me feel stupid. And I’m incredibly grateful. The best presentations make you feel stupid in retrospect. Of course! It’s so obvious that this is the way to do…

    TopRank®in Content- 18 readers -
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