Content Marketing World

  • CMWorld In-Flight Content Guide: Creating a Memorable Content Experience

    Today’s modern customer is OBSESSED with experience. Everything from the ability to quickly order an Uber through a mobile app to spending hard-earned money on trips and adventures, not your typical investments. The customer expectations for content marketing experiences are no different. In fact, a recent study by Kampyle found that 87% of customers think brands need to put ...

    Ashley Zeckman/ TopRank®- 9 readers -
  • #CMWorld Interview: Adele Revella Weighs In On Connecting B2B Content to Customers

    …% uplift in engagement” Well why? So, we’re in this constant state of making stuff up.” Question 4: What is the biggest content marketing opportunity today? “Building a strategy based on buyer insights gained from real-world buyer conversations. This is one of the things I am talking about at Content Marketing World this year. First of all…

    TopRank®in Content- 17 readers -
  • How to Give Meaning to Your Content

    … When Michael Jr., a Content Marketing World keynote presenter, took the stage, he admitted, “This is not my audience at all.” While this may sound like an inauspicious beginning, within a few minutes, there was a palpable shift in the room as the audience truly focused its attention – and turned off devices – to hear what he had to say next…

    Michele Linn/ Content Marketing Institutein Content How To's- 17 readers -
  • Major Changes Come to Content Marketing World 2017

    … A few months after every Content Marketing World, I review each and every survey response about the event. In 2016, about 800 of the 3,600 attendees completed the survey. I always start with the good stuff – what did you like best, who was your favorite speaker. It’s like watching a video with both babies and puppies at one time. Then, I find…

    Joe Pulizzi/ Content Marketing Institutein Content- 13 readers -
  • How to Network a Conference Like a Jedi: 55 Tips

    … Conferences are not for the faint of heart, especially a conference the size and scope of Content Marketing World — 3,600 marketers from 72 countries all descending on 11 keynoters, 208 speakers, and 96 breakout sessions over four days in Cleveland, Ohio. In two words: mind blowing. In three: mind blowingly terrifying. If you’re like me…

    Aaron Orendorff/ Content Marketing Institutein How To's- 19 readers -
  • Content Marketing World: Journalists vs. Marketers

    … Content Marketing World recaps have become a cottage industry in their own right for tech vendors. Everyone is eager to dish about what you missed at the annual bacchanalia of hideous orange outfits, dad jokes, and content talks. Sure enough, there have been a ton of recaps already, including a few very good reads. (Here are three I’d recommend…

    Joe Lazauskas/ The Content Strategistin Content- 21 readers -
  • Learn How to Optimize Your Content Marketing Agency Investment

    … with a more scalable marketing program, additional resources and marketing strategy from experts and specialists. However, often times these relationships don’t exactly workout as planned. Once the ink dries on the contracts, many brands are finding that the relationship isn’t quite what they expected. At last week’s Content Marketing World, TopRank…

    Ashley Zeckman/ TopRank®in Content How To's- 23 readers -
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