Content Marketing World

  • How to market your B2B product with passion

    … under your nose, just waiting to be shared with your audience. It’s time to tap into that and get creative. As content marketing guru Doug Kessler recommended at last month’s Content Marketing World convention in the United States, “give your geeks a budget and get them to be creative”. Here’s what happened when GE Aviation did precisely…

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  • 3 top tips for content marketers from CMWorld 2017

    … service or product, there’s still an actual human making the purchase decision. And folks love to be entertained. *Record scratch* OK stop. You have to watch this example. It’s actually one Doug Kessler mentioned in one of his presentations, but it’s totally worth showing here. That ad is possibly my favourite thing that ever existed. And I have…

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  • Brand Newsroom 158: Is Google AdWords right for your business

    … as they finish chatting about Content Marketing World, that is). Brand Newsroom is a podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. Here are some key take-outs: Google AdWords absolutely can work for your business because it allows you…

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  • Our Top 11 Content Marketing Takeaways from #CMWorld 2017

    … Last week, thousands of marketers from all over the world descended on the Rock N’ Roll capital of the world, Cleveland, OH, for the seventh annual Content Marketing World Conference and Expo. Featuring more than 130 speakers, keynotes and panelists, dozens of different tracks, and a whole lot of orange, the four-day event was exciting…

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  • Brand Newsroom 156 & 157: Content Marketing World 2017 Specials

    … specialist Clare McDermott, the Unthinkable podcast’s Jay Acunzo and email subscription guru Adam Franklin. Brand Newsroom is a podcast for anyone who has a say in how companies are communicating — covering marketing, content marketing, public relations, media, branding and advertising. Here are the episodes and the show notes. BNR 156 A: Joe Pulizzi…

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  • 4 Tips to Stop Killing Your Content Team from Workfront & Nordstrom

    …, Workfront’s Heather Hurst and Nordstrom’s Erica Gunn shared some great tips to help you scale work with the resources you have in their presentation at Content Marketing World. Want to keep your content team happy and productive? Here’s what to do: #1 – Build a Business Case Ok listen up, this part is important: Before you start anything, you need…

    Ashley Zeckman/ TopRank®in Content- 18 readers -
  • How to Find the Stories in Your Data for Compelling Reporting

    … narrative in datasets. His presentation at Content Marketing World 2017 was all about how to create clean, informative, compelling data visualizations. Here’s a quick visual summary of his entire presentation, courtesy of Kingman Ink: My favorite part is the lizard that represents your limbic brain. Visuals cut straight to that reflexive part…

    TopRank®in Google How To's- 11 readers -
  • 12 Questions You Need to Answer if You Want to Launch a Video Content Strategy

    … of their marketing strategy. Lisa Mattson, Director of Marketing & Communications, shared how they’re winning at video during her Content Marketing World session “How Jordan Winery Crushed Content Marketing With a Video-Centered Strategy.” For a little background, Jordan Vineyard and Winery has been around since the early 1970s, and until Mattson…

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  • Stop the Marketing Killjoy: 5 Ways You’re Turning off Audiences with Bad Video

    …. Like the perfect dry martini, Tim’s strategy for how to tell a good story is simple, neat, and well…perfect. In his session at Content Marketing World, Tim not only shared how improv can help your B2B marketing, but he shared the five ways you can kill the joy in your videos. What are his simple rules of how to stop the marketing killjoy? 5 Ways…

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  • 5 Radiant Writing Secrets Inspired by ‘Charlotte’s Web’

    … case. Wilbur was her product.” Handley passionately told Content Marketing World attendees last Thursday. “I mean she was looking to save this pig’s life people. … And Zuckerman was her audience.” Handley’s passion for Charlotte’s marketing abilities stems from her “literary crush” on author E.B. White. She even attempted to purchase his Maine estate…

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  • Alicianne Rand Shares 4 Tips for Driving Sales Through Content Marketing #CMWorld

    … What does it look like when content, influencers and social media come together to generate a metaphorical gold mine in terms of revenue and reach? To put it mildly, it’s drop dead gorgeous. At least that was the view from my seat at Content Marketing World as Estée Lauder’s Executive Director of Global Content Marketing Alicianne Rand shared…

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