Content Marketing World

  • How to Give Meaning to Your Content

    … When Michael Jr., a Content Marketing World keynote presenter, took the stage, he admitted, “This is not my audience at all.” While this may sound like an inauspicious beginning, within a few minutes, there was a palpable shift in the room as the audience truly focused its attention – and turned off devices – to hear what he had to say next…

    Michele Linn/ Content Marketing Institutein Content How To's- 12 readers -
  • Major Changes Come to Content Marketing World 2017

    … A few months after every Content Marketing World, I review each and every survey response about the event. In 2016, about 800 of the 3,600 attendees completed the survey. I always start with the good stuff – what did you like best, who was your favorite speaker. It’s like watching a video with both babies and puppies at one time. Then, I find…

    Joe Pulizzi/ Content Marketing Institutein Content- 9 readers -
  • How to Network a Conference Like a Jedi: 55 Tips

    … Conferences are not for the faint of heart, especially a conference the size and scope of Content Marketing World — 3,600 marketers from 72 countries all descending on 11 keynoters, 208 speakers, and 96 breakout sessions over four days in Cleveland, Ohio. In two words: mind blowing. In three: mind blowingly terrifying. If you’re like me…

    Aaron Orendorff/ Content Marketing Institutein How To's- 15 readers -
  • Content Marketing World: Journalists vs. Marketers

    … Content Marketing World recaps have become a cottage industry in their own right for tech vendors. Everyone is eager to dish about what you missed at the annual bacchanalia of hideous orange outfits, dad jokes, and content talks. Sure enough, there have been a ton of recaps already, including a few very good reads. (Here are three I’d recommend…

    Joe Lazauskas/ The Content Strategistin Content- 18 readers -
  • Learn How to Optimize Your Content Marketing Agency Investment

    … with a more scalable marketing program, additional resources and marketing strategy from experts and specialists. However, often times these relationships don’t exactly workout as planned. Once the ink dries on the contracts, many brands are finding that the relationship isn’t quite what they expected. At last week’s Content Marketing World, TopRank…

    Ashley Zeckman/ TopRank®in Content How To's- 16 readers -
  • How Dell Approaches Integrated & Authentic Influencer Marketing #CMWorld

    … Shelley Ryan and Lauren Mauro of Dell kicked off their afternoon session at Content Marketing World with some exciting news. According to the dynamic duo, Dell has purchased EMC, which I believe makes them the largest privately held company in the world! At the beginning of their session, Lauren and Shelley shared what their session would…

    Ashley Zeckman/ TopRank®- 21 readers -
  • The Force is Strong with Content Marketing World 2016 #CMWorld

    … It’s hard to believe it’s already been a year since we travelled to Cleveland for Content Marketing World 2015. These days, it seems that time (and content marketing) travels at the speed of light. For those of you that don’t know, Content Marketing World is the largest content marketing conference in the galaxy (as far as we know…

    Ashley Zeckman/ TopRank®in Content- 18 readers -
  • 50 Top Content Marketing Influencers #CMWorld 2016

    … Without question, the Content Marketing World conference is a force to be reckoned with when it comes to all things content. This is where I should segue into a Death Star reference and something about a love child between Joe or Robert and Princess Leia. Or was it Chewbacca? I kid. What I'm not kidding about is that there are over 150 speakers…

    Lee Odden/ TopRank®in Content- 31 readers -
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