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The 1 Element Missing At Content Marketing World Content Marketing World 2014 was epic: over 2,400 people and over 40 amazing speakers (including Kevin Spacey). Yet everyone missed one important element: post-sale content marketing. Why? The reason is simple. Taking their cues from their chief executives and sales team content marketers think their work is done once the sale is closed.
…How To Create Content Marketing That Will Improve Your Business I just returned from Content Marketing World 2014 and I’m basking in the event’s orange glow. When Social Media Examiner’s Mike Stelzner asked me why I attended Content Marketing World, The answer was easy: To meet my peers. While social media has done an amazing job of expanding…