Content Marketing Writing

  • Content Marketing: 4 Tips for Creating B2B Content When You’re at a Loss for Words

    … information you want to get across. Once the structure is in place, it will be far easier to fill in the content. #2 – Write the 5-Year-Old Version Recently I was writing content for a client about the importance of balancing marketing efforts across the top, middle, and bottom of the sales funnel (sometimes called ToFu, MoFu, and BoFu marketing). I…

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