Content Measurement

  • The Marketing Executive’s Content Toolkit

    … Geared toward the high-achieving CMO, this content marketing toolkit has three guides that each cover a crucial aspect of the content process: content strategy, hiring, and measurement and optimization. We know that outlining a documented content strategy is hard. There’s no established, one-size-fits-all template for how to proceed. That’s why…

    The Content Strategistin Content- 9 readers -
  • Interview: Jon Wuebben and ContentLaunch

    … This interview was a treat and I didn’t want you to miss it. My good friend Jon Wuebben is an author, a speaker and a practitioner of everything content marketing related. He’s also an all-around great guy and the life of the Karaoke bar. We’ve become good friends over the years and I’ve enjoyed every opportunity I’ve had in speaking with him…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
  • How Loyal Are Your Customers? This Metric Has the Answer

    … customers came back, one by one. I was hooked on marketing, and from then on, I truly understood the impact loyalty could have on a business. A few years later, loyalty is one of the most important concepts in content marketing. I hear a number of buzzwords that describe how to build and maintain a following: customer journey management, brand loyalty…

    The Content Strategistin Affiliate How To's- 8 readers -
  • The Ant and the Grasshopper, or Why Ignoring ROI Is a Death Wish

    … When I contemplate the content marketing industry’s tumultuous relationship with ROI, I often think back to the last week of college at my alma mater, Sarah Lawrence College—the much-dreaded “Conference Week.” Sarah Lawrence focuses on writing the same way the Trix Rabbit fixates on brightly-colored breakfast cereal: It’s an obsession. There…

    The Content Strategist- 6 readers -
  • Quiz: Are You a Content Measurement Expert?

    … That Are Changing the Way We Measure Content Why Content Marketers Are Using All the Wrong Metrics (And What They Should Be Using Instead) How We Calculate the ROI of Our Content—In One Duck-Themed Tale The post Quiz: Are You a Content Measurement Expert? appeared first on The Content Strategist. …

    The Content Strategistin Content- 6 readers -
  • The Editor’s Guide to Working With Brands

    … of content?” “We’re almost done with a series of reported stories, but now the client is rethinking their marketing strategy, and they’re not sure if they’re going to want these stories after all. Help?” “My client has six different stakeholders that have to sign off on each story. Can we find a way to streamline that process?” It’s…

    The Content Strategistin Content- 18 readers -
  • Human Beings: Content Marketing’s Biggest Winner in 2014

    … pushed to create breakthrough programming to connect with an increasingly segmented audience. Sound familiar? It should because organizations diving into the content game are at the beginning of the same revolution. The signs are all around us. From the way success measurement is shifting, to 10-year-old overnight success that is podcasting…

    Relevancein Content- 11 readers -
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