Content Measurement

  • The Marketing Executive’s Content Toolkit

    … Geared toward the high-achieving CMO, this content marketing toolkit has three guides that each cover a crucial aspect of the content process: content strategy, hiring, and measurement and optimization. We know that outlining a documented content strategy is hard. There’s no established, one-size-fits-all template for how to proceed. That’s why…

    The Content Strategistin Content- 9 readers -
  • Interview: Jon Wuebben and ContentLaunch

    … This interview was a treat and I didn’t want you to miss it. My good friend Jon Wuebben is an author, a speaker and a practitioner of everything content marketing related. He’s also an all-around great guy and the life of the Karaoke bar. We’ve become good friends over the years and I’ve enjoyed every opportunity I’ve had in speaking with him…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • How Loyal Are Your Customers? This Metric Has the Answer

    … customers came back, one by one. I was hooked on marketing, and from then on, I truly understood the impact loyalty could have on a business. A few years later, loyalty is one of the most important concepts in content marketing. I hear a number of buzzwords that describe how to build and maintain a following: customer journey management, brand loyalty…

    The Content Strategistin Affiliate How To's- 8 readers -
  • The Ant and the Grasshopper, or Why Ignoring ROI Is a Death Wish

    … When I contemplate the content marketing industry’s tumultuous relationship with ROI, I often think back to the last week of college at my alma mater, Sarah Lawrence College—the much-dreaded “Conference Week.” Sarah Lawrence focuses on writing the same way the Trix Rabbit fixates on brightly-colored breakfast cereal: It’s an obsession. There…

    The Content Strategist- 6 readers -
  • Quiz: Are You a Content Measurement Expert?

    … Test your chops and see where you stack up. Only true content geeks will survive. Improve your content measurement game with some of our best content measurement coverage: The Ultimate Content Marketing Playbook No. 5: Measuring and Optimizing Your Content Marketing 7 Content Marketing Metrics You’re Probably Undervaluing 10 Charts…

    The Content Strategistin Content- 6 readers -
  • The Editor’s Guide to Working With Brands

    … on the masthead at Fortune.com and Condé Nast Portfolio. The Red Bulletin’s Robert Sperl did the same after a career in sports pubs in his native Austria. Quality is key Here’s the “but” that should’ve come at the end of that last section: Just because you’re under the marketing umbrella doesn’t mean you’re just churning out marketing copy. In fact, the most…

    The Content Strategistin Content- 18 readers -
  • Human Beings: Content Marketing’s Biggest Winner in 2014

    … of the cliffhanger series Serial, which has drawn near universal raves from anyone who listens to it. The huge advantage of podcasts is that they’re on demand content, and podcasters therefore don’t have a need to fill up an entire broadcast day. Instead of 24/7 broadcasting, a couple hours a week can be more than enough. Less filler means more quality…

    Relevancein Content- 13 readers -
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