Content Measurement

  • The Marketing Executive’s Content Toolkit

    … Geared toward the high-achieving CMO, this content marketing toolkit has three guides that each cover a crucial aspect of the content process: content strategy, hiring, and measurement and optimization. We know that outlining a documented content strategy is hard. There’s no established, one-size-fits-all template for how to proceed. That’s why…

    The Content Strategistin Content- 14 readers -
  • Interview: Jon Wuebben and ContentLaunch

    … and Twitter accounts to help as well. Start building a “community” of content creators and collaborators who can help you develop and promote your content. Calendar – Easily schedule, plan and organize your content by day, week and month, both for individual content pieces and campaigns. Filtering capabilities by content type, buying stage, content creator…

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • How Loyal Are Your Customers? This Metric Has the Answer

    … customers came back, one by one. I was hooked on marketing, and from then on, I truly understood the impact loyalty could have on a business. A few years later, loyalty is one of the most important concepts in content marketing. I hear a number of buzzwords that describe how to build and maintain a following: customer journey management, brand loyalty…

    The Content Strategistin Affiliate How To's- 10 readers -
  • The Ant and the Grasshopper, or Why Ignoring ROI Is a Death Wish

    … thesis into a round hole. By the end, they’d look more zombie than human, even if they’d miraculously made it through. It was a real-life fable, the collegiate version of The Ant and the Grasshopper, the famous cautionary tale about preparing for winter. They were grasshoppers, dancing the semester away while the few ants among us toiled steadily…

    The Content Strategist- 8 readers -
  • Quiz: Are You a Content Measurement Expert?

    … Test your chops and see where you stack up. Only true content geeks will survive. Improve your content measurement game with some of our best content measurement coverage: The Ultimate Content Marketing Playbook No. 5: Measuring and Optimizing Your Content Marketing 7 Content Marketing Metrics You’re Probably Undervaluing 10 Charts…

    The Content Strategistin Content- 6 readers -
  • The Editor’s Guide to Working With Brands

    … of content?” “We’re almost done with a series of reported stories, but now the client is rethinking their marketing strategy, and they’re not sure if they’re going to want these stories after all. Help?” “My client has six different stakeholders that have to sign off on each story. Can we find a way to streamline that process?” It’s…

    The Content Strategistin Content- 20 readers -
Get the top posts daily into your mailbox!
More from around the web