Content Measurement

  • The Marketing Executive’s Content Toolkit

    … Geared toward the high-achieving CMO, this content marketing toolkit has three guides that each cover a crucial aspect of the content process: content strategy, hiring, and measurement and optimization. We know that outlining a documented content strategy is hard. There’s no established, one-size-fits-all template for how to proceed. That’s why…

    The Content Strategistin Content- 15 readers -
  • Data vs. Editorial Judgment: The Danger of Chasing Numbers

    … audiences, can CNN be blamed for milking the sensational story? They may not have reported the cold hard facts, but they were motivated by them: Data from three different analytics systems and overnight TV ratings informed CNN that content about the missing flight was bringing in big numbers, prompting the network to push more coverage of the incident…

    Myriah Towner/ The Content Strategistin Content- 10 readers -