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… methodology, a process to continuously improve the effectiveness of a company’s content across the enterprise. A content methodology exists when an organization establishes specific, well-defined objectives and key performance indicators (KPIs) for content marketing, and embraces a culture of constantly learning and iterating through each round of publishing. Fill out the form below to watch this exclusive webinar. The post Webinar: Content Methodology appeared first on The Content Strategist. …
For many organizations, content marketing is at a crossroads. If you’re concerned that your organization’s content marketing isn’t as effective as it could be, this report is for you. On one hand, content investment is on the rise. Seventy-three percent of organizations created more content in 2015 than they did in 2014, and 76 percent of B2B marketers and 77 percent of B2C ma ...