Content Metrics

  • ROCI: An Exciting New ROI Formula for Content Marketers

    … Content marketing has a problem that not enough people are talking about: How do I accurately measure the true value of the content I create? Content performance metrics are still being measured in the form of opens, clicks, pageviews, and shares. Thus, content marketers are getting better at leveraging a common formula: clickable headlines…

    The Content Strategistin Content- 18 readers -
  • The Periodic Table of Content Marketing

    …, whether that’s to generate lots of traffic, or to sell more, or to increase brand awareness. Laser-guided content will tick a few of these boxes. Sharing Triggers – This is largely inspired by Unruly Media’s triggers for sharing content. Think about the emotional drivers behind sharing, and make sure the content you create makes people feel something. Checklist – All content should be properly optimized for search, for social, and to support your business goals. © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin Content- 37 readers -
  • Quiz: Are You a Content Measurement Expert?

    Test your chops and see where you stack up. Only true content geeks will survive. Improve your content measurement game with some of our best content measurement coverage: The Ultimate Content Marketing Playbook No. 5: Measuring and Optimizing Your Content Marketing 7 Content Marketing Metrics Y ...

    The Content Strategist- 6 readers -
  • What Is The Cost Of Online Leads?

    …, split by the number of leads generated. Stated as an equation: (A + B) / C where A = cost of traffic acquisition There are many ways to acquire an online audience but they are mainly split in to two categories: organic traffic and paid traffic. Organic traffic is traffic you paid for in sweat and persuaded to visit to your site through your actions…

    Asaf Rothem/ Relevance- 13 readers -
  • Why it’s easier for B2B to measure content marketing

    … execution, you don’t know necessarily who read this blog post and whether that generated beer sales. You can run some correlation studies on that, but it’s difficult to point to it exactly. So, to some degree, it depends on the business. (to read my ebook on the 4 types of content marketing metrics, go up to the top left of this page and click…

    Jay Baer/ Convince and Convertin Content- 20 readers -
  • Data Vs. Creativity: The Content Marketer’s False Choice

    … you to determine how much time to devote to creating content for those groups. Really, Really Understand The Account Status Depending on who you talk to you, there are three or four phases of the buyer's journey. Translated into plain English, they are: When they don't know who you are When they're interested in learning who you are When…

    Rachel Balik/ Marketing Landin Content- 22 readers -
  • 4 Intangible Benefits Of Content You Shouldn’t Overlook

    … become conditioned to take a strict benefit measurement by what we see in our analytics and forget to consider those benefits that extend beyond what is immediately measurable. To be sure, there are a wide variety of metrics that will tell you how your content is performing. But actually measuring content ROI is a particularly tricky challenge…

    Nathan Safran/ Search Engine Landin SEO Content- 19 readers -
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