Content Metrics

  • ROCI: An Exciting New ROI Formula for Content Marketers

    … Content marketing has a problem that not enough people are talking about: How do I accurately measure the true value of the content I create? Content performance metrics are still being measured in the form of opens, clicks, pageviews, and shares. Thus, content marketers are getting better at leveraging a common formula: clickable headlines…

    The Content Strategistin Content- 18 readers -
  • The Periodic Table of Content Marketing

    …). Others are social sites (your own, your network, third parties). All of these help spread the word about your content. Metrics – These help you to measure the performance of your content. For the purposes of brevity, metrics are grouped together (e.g. acquisition metrics). Goals – All content should support your primary business goals…

    Douglas Karr/ Marketing Technology Blogin Content- 37 readers -
  • Quiz: Are You a Content Measurement Expert?

    … Test your chops and see where you stack up. Only true content geeks will survive. Improve your content measurement game with some of our best content measurement coverage: The Ultimate Content Marketing Playbook No. 5: Measuring and Optimizing Your Content Marketing 7 Content Marketing Metrics You’re Probably Undervaluing 10 Charts…

    The Content Strategistin Content- 6 readers -
  • What Is The Cost Of Online Leads?

    …. Typical activities include blogging, tweeting, and distributing content on social sites or other content sharing sites. Paid traffic is much easier to scale, but that convenience comes at a cost. It is comprised of different types of advertising mediums including (but not limited to) Google Ads, placing banners on industry specific blogs…

    Asaf Rothem/ Relevance- 14 readers -
  • Why it’s easier for B2B to measure content marketing

    … execution, you don’t know necessarily who read this blog post and whether that generated beer sales. You can run some correlation studies on that, but it’s difficult to point to it exactly. So, to some degree, it depends on the business. (to read my ebook on the 4 types of content marketing metrics, go up to the top left of this page and click…

    Jay Baer/ Convince and Convertin Content- 20 readers -
  • Data Vs. Creativity: The Content Marketer’s False Choice

    … to know if your content is working or how to outline your strategy for the next quarter. That means closely tying your own metrics to CRM data to understand how they correlate. What types of content drive prospects to the next stage? Is the answer different for each segment? What are your most powerful messages, formats and channels? Once you get…

    Rachel Balik/ Marketing Landin Content- 23 readers -
  • 4 Intangible Benefits Of Content You Shouldn’t Overlook

    … educating themselves about the criteria they will use to make a final purchase decision. Without content, marketers forfeit the opportunity to influence buyers where it counts — early in the buying cycle before they have formed strong opinions about their buying criteria. 3. Content Unifies Messaging & Conversations Stop me if you've heard…

    Nathan Safran/ Search Engine Landin SEO Content- 20 readers -