Content Metrics

  • ROCI: An Exciting New ROI Formula for Content Marketers

    … value over time is incredibly hard and unique to each business model. But over the next few months, we will be working with the best minds in the marketing and data worlds to test and adapt this formula. If you have any thoughts, opinions, or insights, I hope you’ll let us know. Ray Cheng (@Ray_Jing) is the VP of Marketing at Contently. The post ROCI: An Exciting New ROI Formula for Content Marketers appeared first on The Content Strategist. …

    The Content Strategistin Content- 13 readers -
  • The Periodic Table of Content Marketing

    …). Others are social sites (your own, your network, third parties). All of these help spread the word about your content. Metrics – These help you to measure the performance of your content. For the purposes of brevity, metrics are grouped together (e.g. acquisition metrics). Goals – All content should support your primary business goals…

    Douglas Karr/ Marketing Technology Blogin Content- 37 readers -
  • Quiz: Are You a Content Measurement Expert?

    … That Are Changing the Way We Measure Content Why Content Marketers Are Using All the Wrong Metrics (And What They Should Be Using Instead) How We Calculate the ROI of Our Content—In One Duck-Themed Tale The post Quiz: Are You a Content Measurement Expert? appeared first on The Content Strategist. …

    The Content Strategistin Content- 6 readers -
  • What Is The Cost Of Online Leads?

    …. Typical activities include blogging, tweeting, and distributing content on social sites or other content sharing sites. Paid traffic is much easier to scale, but that convenience comes at a cost. It is comprised of different types of advertising mediums including (but not limited to) Google Ads, placing banners on industry specific blogs…

    Asaf Rothem/ Relevance- 11 readers -
  • Why it’s easier for B2B to measure content marketing

    … execution, you don’t know necessarily who read this blog post and whether that generated beer sales. You can run some correlation studies on that, but it’s difficult to point to it exactly. So, to some degree, it depends on the business. (to read my ebook on the 4 types of content marketing metrics, go up to the top left of this page and click…

    Jay Baer/ Convince and Convertin Content- 20 readers -
  • Data Vs. Creativity: The Content Marketer’s False Choice

    … to know if your content is working or how to outline your strategy for the next quarter. That means closely tying your own metrics to CRM data to understand how they correlate. What types of content drive prospects to the next stage? Is the answer different for each segment? What are your most powerful messages, formats and channels? Once you get…

    Rachel Balik/ Marketing Landin Content- 17 readers -
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