Content Optimisation

  • Four pillars of SEO management: optimizing content for success

    …, but it is also quickly becoming more challenging. An estimated 88% of B2B companies and 77% of B2C companies say that they use content marketing. In both groups, about half say that they will be increasing their budgets in the coming year. The increased budget will lead to more content, and the digital ecosystem is about to become even more saturated…

    Jim Yu/ Search Engine Watch- 10 readers -
  • Five ways to quantify relevance in content marketing

    … search volumes are likely to be at their highest. When formulating your editorial calendar, look at the search volumes for the keywords that your content is likely to target. Ideally, you want to be publishing around two months in advance of the peak search volume, in order for your content to become established. Michael Hewitt is Content Marketing Manager, Stickyeyes and a contributor to SEW. You can connect with Michael on LinkedIn or Twitter. …

    Michael Hewitt/ Search Engine Watch- 9 readers -
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