Content Optimisation

  • Four pillars of SEO management: optimizing content for success

    …. You can also use areas where they are falling short to your advantage. For example, if they are lacking content for a particular buyer persona, you can optimize this content on your own site to draw in a greater percentage of the customers that fit these criteria. It can also be helpful to look at the highest ranking sites for your big keywords…

    Jim Yu/ Search Engine Watch- 20 readers -
  • Five ways to quantify relevance in content marketing

    … Optimisation Tool). The tool, which is free to use, is designed to appraise the on-page content of a website in a similar way to how search engines would assess it for quality and relevance. This includes scoring the content on known ranking factors, including technical and engagement metrics. The benefit of this tool is that it allows marketers…

    Michael Hewitt/ Search Engine Watch- 18 readers -
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