Content Optimisation

  • Four pillars of SEO management: optimizing content for success

    …, but it is also quickly becoming more challenging. An estimated 88% of B2B companies and 77% of B2C companies say that they use content marketing. In both groups, about half say that they will be increasing their budgets in the coming year. The increased budget will lead to more content, and the digital ecosystem is about to become even more saturated…

    Jim Yu/ Search Engine Watch- 31 readers -
  • Five ways to quantify relevance in content marketing

    … Optimisation Tool). The tool, which is free to use, is designed to appraise the on-page content of a website in a similar way to how search engines would assess it for quality and relevance. This includes scoring the content on known ranking factors, including technical and engagement metrics. The benefit of this tool is that it allows marketers…

    Michael Hewitt/ Search Engine Watch- 29 readers -