Content Optimization

  • Craft Killer Copy Every Time

    … step. Sometimes, a single clear call to action is all that’s needed to boost response and conversion rates within your content marketing plan. #5 Devote a Little Time to Writing, and a Lot to Editing Usually, when you feel stuck in the mud as a content creator it’s because you have run out of ideas. Counterintuitive as it might seem, the best way…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 13 readers -
  • Landing Page Length: Does Size Really Matter?

    … a couple of minutes on a quick article that introduces a few tips. Or, you may be willing to spend days digging through your favourite novel. Likewise, you may devote more time to something that could lead to a major decision with big consequences, even if there are lots of statistics, references, or technical details. In other words, everything…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 21 readers -
  • How to Write Better Content for a Mobile Workforce

    … behind a desk per week. Our workforce is becoming increasingly mobile, working remotely and on the go, and our content needs to change to reflect that shift. How to Write Better Content for a Mobile Workforce There are three major changes to consider when brainstorming new content: Mobile devices are smaller and offer a different UI. As you've…

    Search Engine Guidein Content How To's- 12 readers -
  • What's Better Than a Number One Search Ranking?

    … be value in sitting atop search rankings by occupying position zero. Not only would your information be displayed before all the other results, but you would get a bigger content preview than is available through a standard meta description. So, how do you go about getting Google to put you in that spot? The first thing you have to do is anticipate…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 25 readers -
  • 6 Ways to Make Seasonal Content Effective in SEO

    … by Jayson DeMers In the SEO world, most people pay significant attention to "evergreen" content, which is content that remains relevant no matter what time of the year it is, or even what year it is. It can be repurposed, reposted, re-syndicated, and re-read at any time, and it still retains its value, so most people see it athe smart, long-term…

    Search Engine Guide- 1 readers -
  • The Marketing Executive’s Content Toolkit

    … Geared toward the high-achieving CMO, this content marketing toolkit has three guides that each cover a crucial aspect of the content process: content strategy, hiring, and measurement and optimization. We know that outlining a documented content strategy is hard. There’s no established, one-size-fits-all template for how to proceed. That’s why…

    The Content Strategistin Content- 15 readers -
  • 6 Ways to Make Your Content More Authoritative for SEO

    … Content marketing is one of the most important strategies in establishing a solid online presence for SEO, but it's not as simple as "writing lots of content." There are dozens of factors you'll need to carefully consider if you want to be effective, including the content's topic, appropriateness for your brand and audience, practicality, length…

    Search Engine Guidein Content- 13 readers -
  • Content Recommendations Increase Conversions and Extend Content Shelf Life

    … In her article, “How Content Recommendation Creates Better User Experience,” Kaylee Baxter explained very clearly how content recommendations greatly improves user experience. I couldn’t agree more. Providing users a personalized content experience is equivalent to a librarian that knows your taste, and every time you visit the library, she…

    Relevancein Content- 17 readers -
  • Google, Have You Abandoned the Faithful?

    … different skill sets and capabilities than KAYAK. Seeing this, my question is this: why is Google abandoning the faithful? Why has it made things more difficult for companies like mine who have done the right things for years, only to find ourselves thrown into the same category as low quality vendors who don’t have our content, history, or credentials…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 18 readers -
  • What do Local Buyers Want From Your Website?

    … Not long ago, I posted a piece of unconventional advice: that you shouldn’t necessarily assume every small or local business needs extensive search engine optimization. Despite what a lot of “experts” will tell you, there are some times when it just doesn’t make sense to devote your attention, energy, and resources to achieving a higher Google…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 12 readers -
  • Is Content Shock Real?

    … Ever since Mark Schaefer coined the term “Content Shock,” along with the concept behind it, we’ve been getting steady news of its ever-increasing creep. Can’t get search traffic or engagement on your articles? It must be content shock, so there’s nothing you can do… Or is there? I’m not so sure. That’s why today I want to take a look…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG in Content- 18 readers -
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