Content Optimization

  • 6 Ways to Make Seasonal Content Effective in SEO

    … by Jayson DeMers In the SEO world, most people pay significant attention to "evergreen" content, which is content that remains relevant no matter what time of the year it is, or even what year it is. It can be repurposed, reposted, re-syndicated, and re-read at any time, and it still retains its value, so most people see it athe smart, long-term…

    Search Engine Guide- 1 readers -
  • The Marketing Executive’s Content Toolkit

    … Geared toward the high-achieving CMO, this content marketing toolkit has three guides that each cover a crucial aspect of the content process: content strategy, hiring, and measurement and optimization. We know that outlining a documented content strategy is hard. There’s no established, one-size-fits-all template for how to proceed. That’s why…

    The Content Strategistin Content- 9 readers -
  • 6 Ways to Make Your Content More Authoritative for SEO

    … Content marketing is one of the most important strategies in establishing a solid online presence for SEO, but it's not as simple as "writing lots of content." There are dozens of factors you'll need to carefully consider if you want to be effective, including the content's topic, appropriateness for your brand and audience, practicality, length…

    Search Engine Guidein Content- 13 readers -
  • Content Recommendations Increase Conversions and Extend Content Shelf Life

    … In her article, “How Content Recommendation Creates Better User Experience,” Kaylee Baxter explained very clearly how content recommendations greatly improves user experience. I couldn’t agree more. Providing users a personalized content experience is equivalent to a librarian that knows your taste, and every time you visit the library, she…

    Relevancein Content- 11 readers -
  • Google, Have You Abandoned the Faithful?

    … different skill sets and capabilities than KAYAK. Seeing this, my question is this: why is Google abandoning the faithful? Why has it made things more difficult for companies like mine who have done the right things for years, only to find ourselves thrown into the same category as low quality vendors who don’t have our content, history, or credentials…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 16 readers -
  • What do Local Buyers Want From Your Website?

    … Not long ago, I posted a piece of unconventional advice: that you shouldn’t necessarily assume every small or local business needs extensive search engine optimization. Despite what a lot of “experts” will tell you, there are some times when it just doesn’t make sense to devote your attention, energy, and resources to achieving a higher Google…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 10 readers -
  • Is Content Shock Real?

    … Ever since Mark Schaefer coined the term “Content Shock,” along with the concept behind it, we’ve been getting steady news of its ever-increasing creep. Can’t get search traffic or engagement on your articles? It must be content shock, so there’s nothing you can do… Or is there? I’m not so sure. That’s why today I want to take a look…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG in Content- 13 readers -
  • Dial In Your Marketing Personas: Free Tool

    … between one group of customers and another, each should probably have its own persona with a specific focus of your attention (and content) toward. From working with hundreds of companies in our many years in business, we've learned that your persona never works alone. While the majority of the world focuses on the Decision Maker, it shouldn't come…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG in Content- 9 readers -
  • Startup Marketing: 4 Questions With Boomerang for Gmail

    … with people who may not know that such email workflow solutions currently exist. In order to reach these new audiences, Boomerang teamed up with Taboola to promote its story on top publisher websites across the web, leveraging the power of content discovery to educate people about its innovative service. The two companies just published a case study…

    Relevance- 14 readers -
  • 6 Steps to More Efficient Content Marketing Teams

    … Published 1 min ago 25 Professionals no longer go into an office every day to get their work done. The Internet now allows employees to work from home, while on the road, or while sitting in a coffee shop down the street from the office. All of this remote work has freed businesses up to handle workers located anywhere in the world…

    Relevancein Content- 17 readers -
  • Why SEO Isn’t One-And-Done

    … searches on the desktop. The most important part about SEO copywriting is whether the copy generates an increase in readership. You may think your website copy is optimized, but keyword popularity changes as consumer intent changes. What words optimize a site for visibility today may not work as well tomorrow. Prioritizing Content Optimization It’s…

    ZOG Digital Blogin Paid Search SEO- 15 readers -
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