Content Optimization

    • The Marketing Executive’s Content Toolkit

      Geared toward the high-achieving CMO, this content marketing toolkit has three guides that each cover a crucial aspect of the content process: content strategy, hiring, and measurement and optimization. We know that outlining a documented content strategy is hard. There’s no established, one-size-fits-all template for how to proceed.

      The Content Strategistin Content- 8 readers -
  • 6 Ways to Make Your Content More Authoritative for SEO

    … Content marketing is one of the most important strategies in establishing a solid online presence for SEO, but it's not as simple as "writing lots of content." There are dozens of factors you'll need to carefully consider if you want to be effective, including the content's topic, appropriateness for your brand and audience, practicality, length…

    Search Engine Guidein Content- 12 readers -
  • Content Recommendations Increase Conversions and Extend Content Shelf Life

    … In her article, “How Content Recommendation Creates Better User Experience,” Kaylee Baxter explained very clearly how content recommendations greatly improves user experience. I couldn’t agree more. Providing users a personalized content experience is equivalent to a librarian that knows your taste, and every time you visit the library, she…

    Relevancein Content- 8 readers -
  • Google, Have You Abandoned the Faithful?

    … different skill sets and capabilities than KAYAK. Seeing this, my question is this: why is Google abandoning the faithful? Why has it made things more difficult for companies like mine who have done the right things for years, only to find ourselves thrown into the same category as low quality vendors who don’t have our content, history, or credentials…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 8 readers -
  • What do Local Buyers Want From Your Website?

    … Not long ago, I posted a piece of unconventional advice: that you shouldn’t necessarily assume every small or local business needs extensive search engine optimization. Despite what a lot of “experts” will tell you, there are some times when it just doesn’t make sense to devote your attention, energy, and resources to achieving a higher Google…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 8 readers -
  • Is Content Shock Real?

    … Ever since Mark Schaefer coined the term “Content Shock,” along with the concept behind it, we’ve been getting steady news of its ever-increasing creep. Can’t get search traffic or engagement on your articles? It must be content shock, so there’s nothing you can do… Or is there? I’m not so sure. That’s why today I want to take a look…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG in Content- 10 readers -
  • Dial In Your Marketing Personas: Free Tool

    … why we've created this Self-guiding Persona Creation Tool. It helps you better understand your prospects as real people with concrete buying motivations. In other words, well developed personas hold the key to personalized marketing and make it possible to craft offers and messages that your buyers will respond to. If there are major differences…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG in Content- 8 readers -
  • Startup Marketing: 4 Questions With Boomerang for Gmail

    … with people who may not know that such email workflow solutions currently exist. In order to reach these new audiences, Boomerang teamed up with Taboola to promote its story on top publisher websites across the web, leveraging the power of content discovery to educate people about its innovative service. The two companies just published a case study…

    Relevance- 12 readers -
  • 6 Steps to More Efficient Content Marketing Teams

    … Published 1 min ago 25 Professionals no longer go into an office every day to get their work done. The Internet now allows employees to work from home, while on the road, or while sitting in a coffee shop down the street from the office. All of this remote work has freed businesses up to handle workers located anywhere in the world…

    Relevancein Content- 14 readers -
  • Why SEO Isn’t One-And-Done

    … to keep an eagle eye on how and why people are visiting your site. Developing An Optimization Strategy Investing in SEO means there is a team of experts ready to make the best search experience for Google and, more importantly, potential buyers. When developing a digital marketing strategy, it’s important to use all the data available to you to stay…

    ZOG Digital Blogin Paid Search SEO- 10 readers -
  • Your 16-Point Content Publishing Checklist

    … see here how I’ve categorized my checklist by Content, Formatting, Optimization, and Final Steps. This makes the long list of 16 items more digestible and easy to scan if someone is looking for specific information. Did I include images? Humans are visual creatures, so appeal to them with images, photographs, and graphics that tell the story of your…

    Arnie Kuenn/ Convince and Convertin Content- 22 readers -
  • Get Your Rank Up: The Essential Guide to SEO

    … Creating visibility and authority in search comes from understanding how users search and applying strategic optimization to appeal to niche interests. Users and search engines both reward clarity, relevance, and value in content with increased exposure. Are you leveraging SEO to boost your brand’s reach to its full potential? Understand How…

    ZOG Digital Blogin SEO- 11 readers -
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