Content Optimization

  • Cognitive SEO Keyword Tool & Content Assistant Review

    …-needed help with their campaigns. As we all know, a successful and competent SEO campaign starts with having the best tools available. Investing a lot of time, money, and effort into tools such as CognitiveSEO or Ahrefs to get our desired results can definitely make all of our jobs easier. CognitiveSEOhas been a part of our toolbox for a while now…

    SEO Hacker Blogin SEO Content- 18 readers -
  • Craft Killer Copy Every Time

    … step. Sometimes, a single clear call to action is all that’s needed to boost response and conversion rates within your content marketing plan. #5 Devote a Little Time to Writing, and a Lot to Editing Usually, when you feel stuck in the mud as a content creator it’s because you have run out of ideas. Counterintuitive as it might seem, the best way…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 17 readers -
  • Landing Page Length: Does Size Really Matter?

    … copywriting). Since not everybody has the luxury of generating five or six different versions of every landing page style on their site to perform A/B Testing, how can we figure out whether they need short, snappy conversion pages, or long ones with lots of persuasive content? In order to help you find the answer to that question, here are a few things…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 24 readers -
  • How to Write Better Content for a Mobile Workforce

    … by Jayson DeMers If you want your content marketing campaign to be successful, you need to make sure it appeals to your target audience, both to achieve higher relevance for strategies like SEO, and to better hold attention from readers. If your target audience is made up of professionals, that means catering to industry considerations…

    Search Engine Guidein Content How To's- 12 readers -
  • What's Better Than a Number One Search Ranking?

    … be value in sitting atop search rankings by occupying position zero. Not only would your information be displayed before all the other results, but you would get a bigger content preview than is available through a standard meta description. So, how do you go about getting Google to put you in that spot? The first thing you have to do is anticipate…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 25 readers -
  • 6 Ways to Make Seasonal Content Effective in SEO

    … by Jayson DeMers In the SEO world, most people pay significant attention to "evergreen" content, which is content that remains relevant no matter what time of the year it is, or even what year it is. It can be repurposed, reposted, re-syndicated, and re-read at any time, and it still retains its value, so most people see it athe smart, long-term…

    Search Engine Guide- 1 readers -
  • The Marketing Executive’s Content Toolkit

    … Geared toward the high-achieving CMO, this content marketing toolkit has three guides that each cover a crucial aspect of the content process: content strategy, hiring, and measurement and optimization. We know that outlining a documented content strategy is hard. There’s no established, one-size-fits-all template for how to proceed. That’s why…

    The Content Strategistin Content- 15 readers -
  • 6 Ways to Make Your Content More Authoritative for SEO

    … Content marketing is one of the most important strategies in establishing a solid online presence for SEO, but it's not as simple as "writing lots of content." There are dozens of factors you'll need to carefully consider if you want to be effective, including the content's topic, appropriateness for your brand and audience, practicality, length…

    Search Engine Guidein Content- 13 readers -
  • Content Recommendations Increase Conversions and Extend Content Shelf Life

    … In her article, “How Content Recommendation Creates Better User Experience,” Kaylee Baxter explained very clearly how content recommendations greatly improves user experience. I couldn’t agree more. Providing users a personalized content experience is equivalent to a librarian that knows your taste, and every time you visit the library, she…

    Relevancein Content- 18 readers -
  • Google, Have You Abandoned the Faithful?

    … different skill sets and capabilities than KAYAK. Seeing this, my question is this: why is Google abandoning the faithful? Why has it made things more difficult for companies like mine who have done the right things for years, only to find ourselves thrown into the same category as low quality vendors who don’t have our content, history, or credentials…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 18 readers -
  • What do Local Buyers Want From Your Website?

    … Not long ago, I posted a piece of unconventional advice: that you shouldn’t necessarily assume every small or local business needs extensive search engine optimization. Despite what a lot of “experts” will tell you, there are some times when it just doesn’t make sense to devote your attention, energy, and resources to achieving a higher Google…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 12 readers -
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