Content Optimization

    • Landing Page Length: Does Size Really Matter?

      The length of a landing page is a bit like the recipe for a good chilli: everyone has their own ideas about what should go in, and some passionate reasons why their version is superior to all others. Unfortunately, the opinions you often hear about landing page length are just those – opinions. They tend to be based on personal experience, rather than rigorous A/B testing.

      Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 21 readers -
  • How to Write Better Content for a Mobile Workforce

    … by Jayson DeMers If you want your content marketing campaign to be successful, you need to make sure it appeals to your target audience, both to achieve higher relevance for strategies like SEO, and to better hold attention from readers. If your target audience is made up of professionals, that means catering to industry considerations…

    Search Engine Guidein Content How To's- 12 readers -
  • What's Better Than a Number One Search Ranking?

    … Ask most businesses what SEO success would look like to them, and they’ll likely tell you it would be a number one search ranking on Google for their keywords. That’s not a bad answer, but it’s one I would challenge with for a number of reasons. The first is that search results can differ greatly by location, device, and user history. So, you…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 25 readers -
  • 6 Ways to Make Seasonal Content Effective in SEO

    … by Jayson DeMers In the SEO world, most people pay significant attention to "evergreen" content, which is content that remains relevant no matter what time of the year it is, or even what year it is. It can be repurposed, reposted, re-syndicated, and re-read at any time, and it still retains its value, so most people see it athe smart, long-term…

    Search Engine Guide- 1 readers -
  • The Marketing Executive’s Content Toolkit

    … Geared toward the high-achieving CMO, this content marketing toolkit has three guides that each cover a crucial aspect of the content process: content strategy, hiring, and measurement and optimization. We know that outlining a documented content strategy is hard. There’s no established, one-size-fits-all template for how to proceed. That’s why…

    The Content Strategistin Content- 15 readers -
  • 6 Ways to Make Your Content More Authoritative for SEO

    … Content marketing is one of the most important strategies in establishing a solid online presence for SEO, but it's not as simple as "writing lots of content." There are dozens of factors you'll need to carefully consider if you want to be effective, including the content's topic, appropriateness for your brand and audience, practicality, length…

    Search Engine Guidein Content- 13 readers -
  • Content Recommendations Increase Conversions and Extend Content Shelf Life

    … In her article, “How Content Recommendation Creates Better User Experience,” Kaylee Baxter explained very clearly how content recommendations greatly improves user experience. I couldn’t agree more. Providing users a personalized content experience is equivalent to a librarian that knows your taste, and every time you visit the library, she…

    Relevancein Content- 17 readers -
  • Google, Have You Abandoned the Faithful?

    … In September 2015, Google's Mobile Algorithm launched. It was a game changer for Google and small business owners alike. The world’s largest search engine rolled out its new – separate – mobile algorithm, twinned with smaller changes the desktop version, designed to help searchers who are on-the-go find the local results they are looking…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 18 readers -
  • What do Local Buyers Want From Your Website?

    … Not long ago, I posted a piece of unconventional advice: that you shouldn’t necessarily assume every small or local business needs extensive search engine optimization. Despite what a lot of “experts” will tell you, there are some times when it just doesn’t make sense to devote your attention, energy, and resources to achieving a higher Google…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 12 readers -
  • Is Content Shock Real?

    … Ever since Mark Schaefer coined the term “Content Shock,” along with the concept behind it, we’ve been getting steady news of its ever-increasing creep. Can’t get search traffic or engagement on your articles? It must be content shock, so there’s nothing you can do… Or is there? I’m not so sure. That’s why today I want to take a look…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG in Content- 18 readers -
  • Dial In Your Marketing Personas: Free Tool

    … why we've created this Self-guiding Persona Creation Tool. It helps you better understand your prospects as real people with concrete buying motivations. In other words, well developed personas hold the key to personalized marketing and make it possible to craft offers and messages that your buyers will respond to. If there are major differences…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG in Content- 9 readers -
  • Startup Marketing: 4 Questions With Boomerang for Gmail

    … Despite the rising influence of social media platforms and messaging services, email has maintained its position as a primary online communication method, and many of us struggle to keep up with the ongoing flow of new messages in our inbox each day. Boomerang for Gmail, a popular browser extension for Chrome, Firefox and Safari, has earned…

    Relevance- 16 readers -
  • 6 Steps to More Efficient Content Marketing Teams

    … to a problem with productivity that managers can’t trace. Fortunately, using innovative new tools now available, businesses can keep workers productive—even when they aren’t working in the same office. Here are six such ways to garner more efficient content marketing: 1. Be Strategic Before starting a new campaign, marketing teams should carefully…

    Relevancein Content- 22 readers -
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