- Our Blog
… We all do it. When we read online, we skim, scan, and sometimes rifle through content the same way we (used to) flip through fluff magazines or cumbersome pages of newsprint. Thanks to aggregate web analytics, we now have a better idea of what web readers are up to... and what they're not. Bottom line: read-through rates suck. I wrote about…
Content organization is the gathering of all the necessary content assets and organizing them relative to the audience’s needs. It involves identifying content pieces that gained traction in the past and improving their structure/format, content value, and design to make it more comprehensive and useful for your audience.