Content Personalization

  • Successfully Driving E-Commerce Sales With Quizzes

    … of social media? “I Got Peridot! What Kind Of Gem Are You?” Quizzes have become a viral sensation over the past few years, if Buzzfeed hasn’t made that obvious already. Marketers are beginning to use quizzes as an effective method of generating leads, segmenting their database and increasing e-commerce sales. And quite frankly, you might want…

    Relevancein Content- 17 readers -
  • 3 Things Your 2016 Content Strategy Needs

    … search marketing and advertising mobile e-commerce and mobile payment mobile CRM (customer relationship management) mobile coupons the integration of mobile, local and social Are you seeing the word “mobile” in your sleep yet? Good. If you’ve already been working on short, succinct content and responsive design websites, you are on your way…

    Brianne Carlon Rush/ Relevancein Mobile Content- 22 readers -
  • Mobile Apps: The Key to Content Personalization

    … to customers’ needs. But, as time moves on, marketers are able to move toward content personalization as they learn customer’s name, age and what interests them based on their behavior, demographics and more. With this knowledge, the marketer is able to generate content that is more personalized and relevant . According to a comScore report…

    Yael Grauer/ Relevancein Content- 17 readers -
  • 4 Reasons Why Content Personalization Is Effective

    … millions of personal content recommendations and the evidence now shows an increase of 20-30 percent in conversion rates, all on existing traffic and content. Behind these numbers, there are several reasons as to why this works so effectively. Here are four of them – one for the marketer and three for the online visitor. 1.) For the marketer…

    Asaf Rothem/ Relevancein Content- 11 readers -
  • 5 Audience Engagement Tips From ESPN, Bloomberg, and Purch

    … Ask anyone in publishing: Getting an audience to your content is one thing; getting repeat visitors who engage with and share your content is another. In 2014, audience engagement is the name of the game no matter what type of publisher you are, and tricks for building a loyal audience are becoming a prized commodity. At the OPA Content All…

    Haniya Rae/ The Content Strategistin Social- 8 readers -
  • Distinctions Between B2B & B2C Content Marketing

    … of in an unforgettable way, but also generated over 71 million views on YouTube. The many faces of content personalization Between dynamic retargeting and customized content, personalized content is quickly emerging as content marketing’s secret weapon. In fact, it’s pretty amazing it hasn’t been squished into a horrendous buzzword yet…

    Tessa Wegert/ Relevancein Mobile Content- 8 readers -
  • Digital Marketing 201: Explore Segmentation To Drive Growth

    … Being able to segment your web visitors, buyers, customers and prospects isn't the first thing that most of us as marketers turn to. We understand the need for it, but it's usually not a big focus. Even when teams do pay attention, it is often only to email lists. Segmentation is something that should be considered from the very start because…

    John Paul Mains/ Marketing Land- 21 readers -
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