Content Personalization

  • Successfully Driving E-Commerce Sales With Quizzes

    … of social media? “I Got Peridot! What Kind Of Gem Are You?” Quizzes have become a viral sensation over the past few years, if Buzzfeed hasn’t made that obvious already. Marketers are beginning to use quizzes as an effective method of generating leads, segmenting their database and increasing e-commerce sales. And quite frankly, you might want…

    Relevancein Content- 20 readers -
  • 3 Things Your 2016 Content Strategy Needs

    There are only 90 days left until 2016. Let that sink in for a moment—I’ll wait. It seems that each year passes faster than the last, and each day a new content marketing best practice, channel or technique pops up. How can we possibly keep pace? Realistically, we can’t. Not truly. There are just too many things to learn, because content marketers like to create content about content marketing.

    Brianne Carlon Rush/ Relevance- 24 readers -
  • Mobile Apps: The Key to Content Personalization

    … to customers’ needs. But, as time moves on, marketers are able to move toward content personalization as they learn customer’s name, age and what interests them based on their behavior, demographics and more. With this knowledge, the marketer is able to generate content that is more personalized and relevant . According to a comScore report…

    Yael Grauer/ Relevancein Content- 17 readers -
  • 4 Reasons Why Content Personalization Is Effective

    … Content Promotion, Owned Media, Paid Media Content personalization increases conversion rates, boosts lead generation and cuts cost per leads. It might be intuitive to believe a personalized message is more effective than a one-size-fits-all message, but intuition isn’t the driving force here – the data is. At BrightInfo, we have offered…

    Asaf Rothem/ Relevancein Content- 12 readers -
  • 5 Audience Engagement Tips From ESPN, Bloomberg, and Purch

    … Ask anyone in publishing: Getting an audience to your content is one thing; getting repeat visitors who engage with and share your content is another. In 2014, audience engagement is the name of the game no matter what type of publisher you are, and tricks for building a loyal audience are becoming a prized commodity. At the OPA Content All…

    Haniya Rae/ The Content Strategistin Social- 8 readers -
  • Distinctions Between B2B & B2C Content Marketing

    … of in an unforgettable way, but also generated over 71 million views on YouTube. The many faces of content personalization Between dynamic retargeting and customized content, personalized content is quickly emerging as content marketing’s secret weapon. In fact, it’s pretty amazing it hasn’t been squished into a horrendous buzzword yet…

    Tessa Wegert/ Relevancein Mobile Content- 9 readers -
  • Digital Marketing 201: Explore Segmentation To Drive Growth

    …. In this case, a vegetarian from Texas would be shown the big steak image along with the altered H1 tag. That wouldn't go over too well — so be sure to think through the logic of all your rules. Segmentation Tools For Any Business Pretty much any email marketing tool will help you with segmenting your audience. Marketing automation tools like Marketo…

    John Paul Mains/ Marketing Land- 23 readers -
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