Content Personalization

  • Successfully Driving E-Commerce Sales With Quizzes

    … of social media? “I Got Peridot! What Kind Of Gem Are You?” Quizzes have become a viral sensation over the past few years, if Buzzfeed hasn’t made that obvious already. Marketers are beginning to use quizzes as an effective method of generating leads, segmenting their database and increasing e-commerce sales. And quite frankly, you might want…

    Relevancein Content- 20 readers -
  • 3 Things Your 2016 Content Strategy Needs

    … lifestyle. Now, consumers are demanding this personalized experience online, too. But delivering personalized content isn’t as easy as hiring a sales rep. However, there are numerous personalization trends helping marketers do just that. Your challenge for the remainder of 2015 is to fully understand them and determine which will make the biggest…

    Brianne Carlon Rush/ Relevancein Mobile Content- 24 readers -
  • Mobile Apps: The Key to Content Personalization

    … to customers’ needs. But, as time moves on, marketers are able to move toward content personalization as they learn customer’s name, age and what interests them based on their behavior, demographics and more. With this knowledge, the marketer is able to generate content that is more personalized and relevant . According to a comScore report…

    Yael Grauer/ Relevancein Content- 18 readers -
  • 4 Reasons Why Content Personalization Is Effective

    …-to-six US dollars, according to BrightInfo’s data. From the economic standpoint of measuring alternatives, that is very efficient. 2.) For the reader: It Cuts through The Paradox of Choice. With so much content available for consumption on the web today, a visible, real-time offering counteracts this phenomenon, described so eloquently in this TED…

    Asaf Rothem/ Relevancein Content- 12 readers -
  • 5 Audience Engagement Tips From ESPN, Bloomberg, and Purch

    … Ask anyone in publishing: Getting an audience to your content is one thing; getting repeat visitors who engage with and share your content is another. In 2014, audience engagement is the name of the game no matter what type of publisher you are, and tricks for building a loyal audience are becoming a prized commodity. At the OPA Content All…

    Haniya Rae/ The Content Strategistin Social- 8 readers -
  • Distinctions Between B2B & B2C Content Marketing

    … of in an unforgettable way, but also generated over 71 million views on YouTube. The many faces of content personalization Between dynamic retargeting and customized content, personalized content is quickly emerging as content marketing’s secret weapon. In fact, it’s pretty amazing it hasn’t been squished into a horrendous buzzword yet…

    Tessa Wegert/ Relevancein Mobile Content- 10 readers -
  • Digital Marketing 201: Explore Segmentation To Drive Growth

    …. In both cases, you are delivering a unique experience — personalization is just at the individual level. When segmenting your visiting web audience and personalizing the content, make sure your rules do not conflict with each other. For example, let's say you own a chain of restaurants in the US. If you made a generalization that everyone from…

    John Paul Mains/ Marketing Land- 23 readers -
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