Content Personalization

  • Successfully Driving E-Commerce Sales With Quizzes

    … physically cut out of the equation, how can you offer the same personalized recommendations you would at your physical store? Marketing automation, while helpful, is a bit too static and impersonal, not to mention boring. What if you could personalize the online shopping experience with interactive content that you’ve come to recognize as a staple…

    Relevancein Content- 16 readers -
  • 3 Things Your 2016 Content Strategy Needs

    … lifestyle. Now, consumers are demanding this personalized experience online, too. But delivering personalized content isn’t as easy as hiring a sales rep. However, there are numerous personalization trends helping marketers do just that. Your challenge for the remainder of 2015 is to fully understand them and determine which will make the biggest…

    Brianne Carlon Rush/ Relevancein Mobile Content- 22 readers -
  • Mobile Apps: The Key to Content Personalization

    … possible. Before kicking off development plans for a mobile app, though, you must know what you want from your customer and what they want from you in return. You want your sales and revenue to soar; your customers want information that is tailored to their needs. Can an app help you accomplish that, or is a mobile website better suited for you…

    Yael Grauer/ Relevancein Content- 16 readers -
  • 4 Reasons Why Content Personalization Is Effective

    … millions of personal content recommendations and the evidence now shows an increase of 20-30 percent in conversion rates, all on existing traffic and content. Behind these numbers, there are several reasons as to why this works so effectively. Here are four of them – one for the marketer and three for the online visitor. 1.) For the marketer…

    Asaf Rothem/ Relevancein Content- 11 readers -
  • 5 Audience Engagement Tips From ESPN, Bloomberg, and Purch

    … Ask anyone in publishing: Getting an audience to your content is one thing; getting repeat visitors who engage with and share your content is another. In 2014, audience engagement is the name of the game no matter what type of publisher you are, and tricks for building a loyal audience are becoming a prized commodity. At the OPA Content All…

    Haniya Rae/ The Content Strategistin Social- 8 readers -
  • Distinctions Between B2B & B2C Content Marketing

    … of in an unforgettable way, but also generated over 71 million views on YouTube. The many faces of content personalization Between dynamic retargeting and customized content, personalized content is quickly emerging as content marketing’s secret weapon. In fact, it’s pretty amazing it hasn’t been squished into a horrendous buzzword yet…

    Tessa Wegert/ Relevancein Mobile Content- 8 readers -
  • Digital Marketing 201: Explore Segmentation To Drive Growth

    …. In both cases, you are delivering a unique experience — personalization is just at the individual level. When segmenting your visiting web audience and personalizing the content, make sure your rules do not conflict with each other. For example, let's say you own a chain of restaurants in the US. If you made a generalization that everyone from…

    John Paul Mains/ Marketing Land- 18 readers -
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