Content Personalization

  • Successfully Driving E-Commerce Sales With Quizzes

    Published 1 min ago 24 As traditional brick and mortar retailers venture online to expand their marketing horizons, their next goal is to find an effective way to personalize the online shopping experience for customers. Online sales have seen a growth rate of 10 times more than offline sales, but with store owners and sales people physically cut out of the equation, ...

    Relevance- 15 readers -
  • 3 Things Your 2016 Content Strategy Needs

    … search marketing and advertising mobile e-commerce and mobile payment mobile CRM (customer relationship management) mobile coupons the integration of mobile, local and social Are you seeing the word “mobile” in your sleep yet? Good. If you’ve already been working on short, succinct content and responsive design websites, you are on your way…

    Brianne Carlon Rush/ Relevancein Mobile Content- 17 readers -
  • Mobile Apps: The Key to Content Personalization

    …? Mobile Web Versus Mobile Apps The main difference between mobile web and mobile apps is the extent that each of them allows you to get to know your visitors. With mobile web, much like desktop, you can’t know much about the visitor unless they provide you with information or they log into an account. When visitors land on your website, you can’t know…

    Yael Grauer/ Relevancein Content- 15 readers -
  • 4 Reasons Why Content Personalization Is Effective

    … Content Promotion, Owned Media, Paid Media Content personalization increases conversion rates, boosts lead generation and cuts cost per leads. It might be intuitive to believe a personalized message is more effective than a one-size-fits-all message, but intuition isn’t the driving force here – the data is. At BrightInfo, we have offered…

    Asaf Rothem/ Relevancein Content- 8 readers -
  • 5 Audience Engagement Tips From ESPN, Bloomberg, and Purch

    …-Stars conference last week, Paul Marcum, global head of digital video for Bloomberg Media; Patrick Stiegman, VP and editorial director of digital and print for ESPN; and Mike Kisseberth, chief revenue officer of Purch, spoke about how best to capture and retain an audience. Here are five key tips they dished to the publisher-heavy group in attendance…

    Haniya Rae/ The Content Strategistin Social- 6 readers -
  • Distinctions Between B2B & B2C Content Marketing

    … When we think of branded content, the campaigns of packaged goods and restaurant chains typically come to mind. We picture Red Bull and Chipotle, viral videos and millennials—B2C marketing all the way. B2B branded content may not always be as visible, but it’s just as widespread and pursues the same goal: connecting brands with customers…

    Tessa Wegert/ Relevancein Mobile Content- 7 readers -
  • Digital Marketing 201: Explore Segmentation To Drive Growth

    …. In both cases, you are delivering a unique experience — personalization is just at the individual level. When segmenting your visiting web audience and personalizing the content, make sure your rules do not conflict with each other. For example, let's say you own a chain of restaurants in the US. If you made a generalization that everyone from…

    John Paul Mains/ Marketing Land- 15 readers -
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