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Whether you’re a small business or brand, your content marketing strategy – or lack of one – can make or break your success online. But if content marketing is so important, why do so many brands struggle with it? Let’s break down five common problems when it comes to content marketing. 1. You Don’t Have a Content Marketing Strategy.
One of the most important and innovative mechanical advances is the flywheel, a device used to store and conserve energy, and a critical component of everything from the steam locomotives of the early 1800s to NASA spacecrafts today. Remarkably powerful and efficient, the flywheel needs an initial torque to push it forward.
…. We’re carrying it with us everywhere we go. In this on-the-go environment, the live blog has become an important medium for keeping viewers up-to-date and in-the-know. What is live blogging? Live blogging helps people who aren’t present at an event to attend remotely. Elections, breaking news events, protests, high-profile court cases, award…
… otherwise. Original, curated, and syndicated content can (and should) play on the same team. Below we unpack why content syndication is a key component of a complete content plan, and take a look at the do’s and don’ts of syndication. An important piece of the content creation puzzle. Let’s start at the beginning – what is content syndication…
… Content marketing is definitely one of the hottest buzzwords in town. However, don’t be fooled by the buzz. It’s not just a trend nor is it something that is going away anytime soon. Content marketing was not invented via social media and it’s not going away even if Facebook or Google decide to close up shop and call it a day. The days…