Content Plan

  • The Secret to Finding a Competitive Content Advantage

    … perspective. Successful content marketers have to use the same thinking—seeing the critical details in what most people perceive to be the background. This approach proves to be particularly useful when analyzing competitors. Brands that analyze their competitor’s content will yield valuable insights that can make or break a content strategy—especially…

    The Content Strategistin Content- 23 readers -
  • 4 Questions You Need to Answer Before You Create a Content Plan

    … industry metrics such as sales and leads, or vanity metrics such as likes and pageviews. Instead, they hone in on metrics that measure how they’re building deeper relationships with consumers and influencing myriad business goals, such as “cost savings, risk and crisis management, or even productivity improvements,” according to Altimeter Group’s…

    The Content Strategistin Content- 11 readers -
  • The Do’s and Don’ts of Content Syndication

    … otherwise. Original, curated, and syndicated content can (and should) play on the same team. Below we unpack why content syndication is a key component of a complete content plan, and take a look at the do’s and don’ts of syndication. An important piece of the content creation puzzle. Let’s start at the beginning – what is content syndication…

    Nate Birt/ Visual.lyin Content- 13 readers -
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