Content Plan

  • 4 Questions You Need to Answer Before You Create a Content Plan

    … industry metrics such as sales and leads, or vanity metrics such as likes and pageviews. Instead, they hone in on metrics that measure how they’re building deeper relationships with consumers and influencing myriad business goals, such as “cost savings, risk and crisis management, or even productivity improvements,” according to Altimeter Group’s…

    The Content Strategistin Content- 11 readers -
  • The Do’s and Don’ts of Content Syndication

    … Content syndication isn’t just for the local newspapers – it’s now an important piece in the content marketing framework. Last year 77% of B2C (and 76% of B2B companies) said they plan to step up their content production in 2016. But how do you produce a stream of quality content without maxing out your resources? Content syndication is a huge…

    Nate Birt/ Visual.lyin Content- 12 readers -
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