Content Planning

    • Content Planning for the Win: 10 Expert Tips to Keep Your Audience Engaged Again & Again

      Blank space: Great when it’s a Taylor Swift song (or a nifty 20’s-style cover of same), not awesome when it’s on your editorial calendar. You want to publish with a steady cadence to keep your audience satisfied. But you know that filler won’t do—it’s got to be quality and quantity. Great content is no accident. It requires careful planning to provide the value and variety your audience craves.

      TopRank®in Content- 10 readers -
  • Come Talk Content + Have a Drink on Us [In San Francisco]

    … This Thursday, we’ll be hosting the second panel discussion in our ‘Cocktails & Content’ event series. We’re setting up shop in San Francisco this time (the first event was in New York), and we’ll be welcoming the Bay Area’s top marketing pros to share their insights on planning and executing effective content strategies. Who Will You Meet…

    Visual.lyin Content- 13 readers -
  • Your Complete Content Marketing Checklist

    … Textbroker has put together this infographic on The 5 Steps to a Successful Content Strategy. The 5 areas are: Audit and Analysis Goal Definition Development and Planning Creation and Seeding Monitoring and Controlling If I were to squeeze anything in, it would be Promotion. While seeding with influencers is helpful, paid content…

    Douglas Karr/ Marketing Technology Blogin Content- 17 readers -
  • Here’s a new content marketing strategy documentation map

    … The majority of enterprise content marketers don’t have a documented strategy, according to recent research. The CMI found that almost two thirds of professional content folk haven’t yet bothered to write down their strategy. In some circles that’s akin to not having a strategy at all, but I don’t find it particularly surprising. Plenty…

    Chris Lake/ Search Engine Watchin Content- 38 readers -
  • A Guide to Strategic Content Distribution Planning

    … My last article discussed why it’s important to have a strategic content distribution plan in place; this one focuses on the how. You don’t have to lift your eyes from the screen to see all the conversation around content marketing, its importance and how to do it well. But once you have the content, publish it and share it, how does…

    Relevancein Content- 14 readers -
  • 10 Time-Saving Blogging Tools To Keep You Organized

    … Have you ever felt like you don’t have enough time to everything you need to as a blogger? Imagine if you could get more done in less time, wouldn’t that be awesome? The great news is that you can get more done in less time using the right tools. In this post you’ll learn how to streamline your approach to managing your tasks, content planning…

    Adam Connell/ Blogging Wizardin Social Blogging- 26 readers -
  • Creating Your 2015 Editorial Content Calendar

    … drive. The calendar, created and managed in a spreadsheet, can take on a variety of shapes and sizes. The best editorial calendar organizes a content marketing strategy a year in advance, with every content piece that the organization intends to publish planned two or three months ahead. It will include not only the date of launch, but the steps…

    Arnie Kuenn/ Relevancein Social SEO Content- 37 readers -
  • Is the Purchase Funnel Still Valid for Content Planning?

    …. Specifically, one of the questions I discuss in my book is “With the rise of social media and fragmented marketing channels, is the purchase funnel still valid for content planning?” Below are my thoughts, some which are also found in my book. The Purchase Funnel In 1898, Elias St. Elmo Lewis created the modern concept of the purchase funnel. He…

    Pam Didner/ Relevancein Content- 14 readers -
  • 3 Ways to Engage Your Team and Improve Your Blog

    … It’s something that comes up again and again: Your business has a blog, and a team of people responsible for the strategy, content creation, execution, and overall success of that blog. A team of people. The team of people is actually one or two people partially allocated to the blog. The blog is one in a series of projects that the team…

    Convince and Convertin Social Content- 14 readers -
  • 5 Tips for Coming to Town with a Great Content Plan

    … project management and content planning. A small-business owner with big lessons for content marketers Santa’s more than just the delivery guy; he’s the owner/entrepreneur. Sure, he has helpers and family members on staff, but it’s the Santa™ brand that the kids buy into. As long as his name is on the workshop, his customers know the job is being done…

    Buddy Scalera/ Content Marketing Institutein Content- 19 readers -
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