Content Planning

  • Come Talk Content + Have a Drink on Us [In San Francisco]

    … This Thursday, we’ll be hosting the second panel discussion in our ‘Cocktails & Content’ event series. We’re setting up shop in San Francisco this time (the first event was in New York), and we’ll be welcoming the Bay Area’s top marketing pros to share their insights on planning and executing effective content strategies. Who Will You Meet…

    Visual.lyin Content- 13 readers -
  • Your Complete Content Marketing Checklist

    … element for the success of any content marketing campaign. Given that the content marketing sector is so young, though, there are hardly any well-established routines or courses of practice. Knowing what to include in a content strategy, how it should work, how everything should be integrated and realized – these are all factors that many companies figure out on a trial and error basis. Complete Content Marketing Checklist © 2016 DK New Media. …

    Douglas Karr/ Marketing Technology Blogin Content- 16 readers -
  • Here’s a new content marketing strategy documentation map

    … The majority of enterprise content marketers don’t have a documented strategy, according to recent research. The CMI found that almost two thirds of professional content folk haven’t yet bothered to write down their strategy. In some circles that’s akin to not having a strategy at all, but I don’t find it particularly surprising. Plenty…

    Chris Lake/ Search Engine Watchin Content- 35 readers -
  • A Guide to Strategic Content Distribution Planning

    … My last article discussed why it’s important to have a strategic content distribution plan in place; this one focuses on the how. You don’t have to lift your eyes from the screen to see all the conversation around content marketing, its importance and how to do it well. But once you have the content, publish it and share it, how does…

    Relevancein Content- 12 readers -
  • 10 Time-Saving Blogging Tools To Keep You Organized

    …, editorial calendar, social media campaigns, blog post collaboration and more. Ready to get started? Let’s dive in! Effectively manage your tasks with Todoist I’ve lost count of how many task management tools I’ve tried and most of them seem to have something missing. Todoist is the closest I’ve come to finding a tool that does exactly what I…

    Adam Connell/ Blogging Wizardin Social Blogging- 22 readers -
  • Creating Your 2015 Editorial Content Calendar

    …, the actual holiday dates are important for developing publishing schedules. Events: What industry events are you attending? Or what events will be happening near you? This information is crucial to plan content projects ahead of time. Product Launches: What product launches should customers be aware of? Are you planning a big product release for 2015…

    Arnie Kuenn/ Relevancein Social SEO Content- 33 readers -
  • Is the Purchase Funnel Still Valid for Content Planning?

    …. Specifically, one of the questions I discuss in my book is “With the rise of social media and fragmented marketing channels, is the purchase funnel still valid for content planning?” Below are my thoughts, some which are also found in my book. The Purchase Funnel In 1898, Elias St. Elmo Lewis created the modern concept of the purchase funnel. He…

    Pam Didner/ Relevancein Content- 13 readers -
  • 3 Ways to Engage Your Team and Improve Your Blog

    … of people are responsible for managing day-in and day-out. They are the creatives behind the blog. They have to execute. They also develop strategy. How to Engage Employees & Turn Them Into Blog Contributors In this Blog Rescue, we want to look at a challenge that’s behind many, many business blogs: the challenge of limited resources and the need…

    Convince and Convertin Social Content- 14 readers -
  • 5 Tips for Coming to Town with a Great Content Plan

    … project management and content planning. A small-business owner with big lessons for content marketers Santa’s more than just the delivery guy; he’s the owner/entrepreneur. Sure, he has helpers and family members on staff, but it’s the Santa™ brand that the kids buy into. As long as his name is on the workshop, his customers know the job is being done…

    Buddy Scalera/ Content Marketing Institutein Content- 19 readers -
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