Content Planning

  • Come Talk Content + Have a Drink on Us [In San Francisco]

    … This Thursday, we’ll be hosting the second panel discussion in our ‘Cocktails & Content’ event series. We’re setting up shop in San Francisco this time (the first event was in New York), and we’ll be welcoming the Bay Area’s top marketing pros to share their insights on planning and executing effective content strategies. Who Will You Meet…

    Visual.lyin Content- 13 readers -
  • Your Complete Content Marketing Checklist

    … Textbroker has put together this infographic on The 5 Steps to a Successful Content Strategy. The 5 areas are: Audit and Analysis Goal Definition Development and Planning Creation and Seeding Monitoring and Controlling If I were to squeeze anything in, it would be Promotion. While seeding with influencers is helpful, paid content…

    Douglas Karr/ Marketing Technology Blogin Content- 18 readers -
  • Here’s a new content marketing strategy documentation map

    … The majority of enterprise content marketers don’t have a documented strategy, according to recent research. The CMI found that almost two thirds of professional content folk haven’t yet bothered to write down their strategy. In some circles that’s akin to not having a strategy at all, but I don’t find it particularly surprising. Plenty…

    Chris Lake/ Search Engine Watchin Content- 42 readers -
  • 38 Experts Reveal The Content Tools Every Blogger Needs

    Have you ever stopped to consider the world we live in? In 10 years, we’ve seen major advances in technology: Smartphone, social media, WiFi, eCommerce, wearable technology and augmented reality. The way we write and communicate has greatly changed too. There’s a mantra in the startup world that you know you’ve achieved product/market fit, when 40% of users saying they woul ...

    Blogging Wizard- 36 readers -
  • A Guide to Strategic Content Distribution Planning

    …, I can focus on creating great content and distributing it smartly in ways that get us noticed. Remember that strategic content distribution planning “begins with a foundational understanding of the environment, who your audience is and where they spend their time.” Knowing what your defined competitors are doing will also help you stay ahead…

    Relevancein Content- 17 readers -
  • 10 Time-Saving Blogging Tools To Keep You Organized

    …, editorial calendar, social media campaigns, blog post collaboration and more. Ready to get started? Let’s dive in! Effectively manage your tasks with Todoist I’ve lost count of how many task management tools I’ve tried and most of them seem to have something missing. Todoist is the closest I’ve come to finding a tool that does exactly what I…

    Adam Connell/ Blogging Wizardin Social Blogging- 30 readers -
  • Creating Your 2015 Editorial Content Calendar

    …? Be sure to focus on specific product launches throughout the year with incredible content to support it. Deadlines: What are the current production deadlines for content that the team has set to create? Deadlines that are already set in stone should be recorded so other content projects can be planned around them. Company Goals: What are your…

    Arnie Kuenn/ Relevancein Social SEO Content- 40 readers -
  • Is the Purchase Funnel Still Valid for Content Planning?

    …. Specifically, one of the questions I discuss in my book is “With the rise of social media and fragmented marketing channels, is the purchase funnel still valid for content planning?” Below are my thoughts, some which are also found in my book. The Purchase Funnel In 1898, Elias St. Elmo Lewis created the modern concept of the purchase funnel. He…

    Pam Didner/ Relevancein Content- 16 readers -
  • 3 Ways to Engage Your Team and Improve Your Blog

    … It’s something that comes up again and again: Your business has a blog, and a team of people responsible for the strategy, content creation, execution, and overall success of that blog. A team of people. The team of people is actually one or two people partially allocated to the blog. The blog is one in a series of projects that the team…

    Convince and Convertin Social Content- 14 readers -
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