Content Planning

    • Come Talk Content + Have a Drink on Us [In San Francisco]

      This Thursday, we’ll be hosting the second panel discussion in our ‘Cocktails & Content’ event series. We’re setting up shop in San Francisco this time (the first event was in New York), and we’ll be welcoming the Bay Area’s top marketing pros to share their insights on planning and executing effective content strategies.

      Visual.lyin Content- 8 readers -
  • Your Complete Content Marketing Checklist

    … currently don’t reach. Influencer marketing does have an edge because the influencers typically have built trust and authority with their audiences so you may see a better conversion rate with them – but that shouldn’t stop you from paid promotion as well. Kudos to the authors of this great checklist. We’re still pushing back with many companies…

    Douglas Karr/ Marketing Technology Blogin Content- 9 readers -
  • Here’s a new content marketing strategy documentation map

    … The majority of enterprise content marketers don’t have a documented strategy, according to recent research. The CMI found that almost two thirds of professional content folk haven’t yet bothered to write down their strategy. In some circles that’s akin to not having a strategy at all, but I don’t find it particularly surprising. Plenty…

    Chris Lake/ Search Engine Watchin Content- 26 readers -
  • Is a brutal approach to content migration best for SEO?

    … I read a great article over at Boagworld about the pain of content migration, a term that will send shivers down the spine of anybody unfortunate enough to have been through such a process. Written by Paul Boag, it explains some of the common problems with migrating vast amounts of content. Notably, the reorganising of content in a way where lots…

    Chris Lake/ Search Engine Watchin SEO Content- 6 readers -
  • A Guide to Strategic Content Distribution Planning

    … My last article discussed why it’s important to have a strategic content distribution plan in place; this one focuses on the how. You don’t have to lift your eyes from the screen to see all the conversation around content marketing, its importance and how to do it well. But once you have the content, publish it and share it, how does…

    Relevancein Content- 8 readers -
  • 10 Time-Saving Blogging Tools To Keep You Organized

    …, editorial calendar, social media campaigns, blog post collaboration and more. Ready to get started? Let’s dive in! Effectively manage your tasks with Todoist I’ve lost count of how many task management tools I’ve tried and most of them seem to have something missing. Todoist is the closest I’ve come to finding a tool that does exactly what I…

    Adam Connell/ Blogging Wizardin Social Blogging- 13 readers -
  • Creating Your 2015 Editorial Content Calendar

    …? Be sure to focus on specific product launches throughout the year with incredible content to support it. Deadlines: What are the current production deadlines for content that the team has set to create? Deadlines that are already set in stone should be recorded so other content projects can be planned around them. Company Goals: What are your…

    Arnie Kuenn/ Relevancein Social SEO Content- 25 readers -
  • Is the Purchase Funnel Still Valid for Content Planning?

    In my upcoming book, Global Content Marketing, I create a framework for Global Content Marketing Cycle and share relevant content marketing case studies for enterprises and small businesses. I also address several topics such as the key elements of a content plan, quantity vs. quality of content, original content vs. curated content and more.

    Pam Didner/ Relevance- 12 readers -
  • New Year’s in June: 13 Mid-Year Content Marketing Resolutions

    For me, June is planning month. June is the time where I stop all the travel and start thinking about planning for the year-end events and into 2015. It’s also the perfect time to check all of those 2014 strategies and make sure we are on the right path with our content marketing efforts. The tips below are in no particular order, as they are all equally worth addressing: D ...

    Joe Pulizzi/ Content Marketing Institute- 33 readers -
  • 3 Ways to Engage Your Team and Improve Your Blog

    It’s something that comes up again and again: Your business has a blog, and a team of people responsible for the strategy, content creation, execution, and overall success of that blog. A team of people. The team of people is actually one or two people partially allocated to the blog. The blog is one in a series of projects that the team of people are responsible for managing ...

    Convince and Convert- 14 readers -
  • 5 Tips for Coming to Town with a Great Content Plan

    … project management and content planning. A small-business owner with big lessons for content marketers Santa’s more than just the delivery guy; he’s the owner/entrepreneur. Sure, he has helpers and family members on staff, but it’s the Santa™ brand that the kids buy into. As long as his name is on the workshop, his customers know the job is being done…

    Buddy Scalera/ Content Marketing Institutein Content- 15 readers -
  • How to Prepare Your Brand for Business Storytelling Success

    … is business storytelling anyway? Definitions abound, but basically it boils down to brands sharing their messages in ways that engage audiences and drive them to take a desired action (like making a purchase, calling a sales person, downloading or subscribing to content, etc.). It sounds a lot like content marketing — reaching audiences and prompting…

    Content Marketing Institute- 6 readers -