Content Planning

  • Come Talk Content + Have a Drink on Us [In San Francisco]

    … This Thursday, we’ll be hosting the second panel discussion in our ‘Cocktails & Content’ event series. We’re setting up shop in San Francisco this time (the first event was in New York), and we’ll be welcoming the Bay Area’s top marketing pros to share their insights on planning and executing effective content strategies. Who Will You Meet…

    Visual.lyin Content- 11 readers -
  • Your Complete Content Marketing Checklist

    … currently don’t reach. Influencer marketing does have an edge because the influencers typically have built trust and authority with their audiences so you may see a better conversion rate with them – but that shouldn’t stop you from paid promotion as well. Kudos to the authors of this great checklist. We’re still pushing back with many companies…

    Douglas Karr/ Marketing Technology Blogin Content- 13 readers -
  • Here’s a new content marketing strategy documentation map

    … The majority of enterprise content marketers don’t have a documented strategy, according to recent research. The CMI found that almost two thirds of professional content folk haven’t yet bothered to write down their strategy. In some circles that’s akin to not having a strategy at all, but I don’t find it particularly surprising. Plenty…

    Chris Lake/ Search Engine Watchin Content- 33 readers -
  • Is a brutal approach to content migration best for SEO?

    … I read a great article over at Boagworld about the pain of content migration, a term that will send shivers down the spine of anybody unfortunate enough to have been through such a process. Written by Paul Boag, it explains some of the common problems with migrating vast amounts of content. Notably, the reorganising of content in a way where…

    Chris Lake/ Search Engine Watchin SEO Content- 7 readers -
  • A Guide to Strategic Content Distribution Planning

    … My last article discussed why it’s important to have a strategic content distribution plan in place; this one focuses on the how. You don’t have to lift your eyes from the screen to see all the conversation around content marketing, its importance and how to do it well. But once you have the content, publish it and share it, how does…

    Relevancein Content- 11 readers -
  • 10 Time-Saving Blogging Tools To Keep You Organized

    …, editorial calendar, social media campaigns, blog post collaboration and more. Ready to get started? Let’s dive in! Effectively manage your tasks with Todoist I’ve lost count of how many task management tools I’ve tried and most of them seem to have something missing. Todoist is the closest I’ve come to finding a tool that does exactly what I…

    Adam Connell/ Blogging Wizardin Social Blogging- 16 readers -
  • Creating Your 2015 Editorial Content Calendar

    …, the actual holiday dates are important for developing publishing schedules. Events: What industry events are you attending? Or what events will be happening near you? This information is crucial to plan content projects ahead of time. Product Launches: What product launches should customers be aware of? Are you planning a big product release for 2015…

    Arnie Kuenn/ Relevancein Social SEO Content- 28 readers -
  • Is the Purchase Funnel Still Valid for Content Planning?

    … divides consumer interest and behavior into four stages (AIDA)[1]: You may have seen this as a version that includes sell-up and post sale support: If you search the Internet for “purchase journey” or “purchase funnel”, you will see various versions of the purchase funnel framework with different stages being added or modified. But the core concept…

    Pam Didner/ Relevancein Content- 12 readers -
  • 3 Ways to Engage Your Team and Improve Your Blog

    … will it make me look good in the eyes of my boss? Any time the answer to that question is “no,” even the super-est of go-getters are faced with defeat. A communications tool can’t change company culture (not without people trying to change culture); it is only a reflection of it. Consider Nuts about Southwest, the Southwest Airlines blog…

    Convince and Convertin Social Content- 14 readers -
  • 5 Tips for Coming to Town with a Great Content Plan

    … project management and content planning. A small-business owner with big lessons for content marketers Santa’s more than just the delivery guy; he’s the owner/entrepreneur. Sure, he has helpers and family members on staff, but it’s the Santa™ brand that the kids buy into. As long as his name is on the workshop, his customers know the job is being done…

    Buddy Scalera/ Content Marketing Institutein Content- 15 readers -
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