Content Planning

  • Come Talk Content + Have a Drink on Us [In San Francisco]

    … This Thursday, we’ll be hosting the second panel discussion in our ‘Cocktails & Content’ event series. We’re setting up shop in San Francisco this time (the first event was in New York), and we’ll be welcoming the Bay Area’s top marketing pros to share their insights on planning and executing effective content strategies. Who Will You Meet…

    Visual.lyin Content- 12 readers -
  • Your Complete Content Marketing Checklist

    … Textbroker has put together this infographic on The 5 Steps to a Successful Content Strategy. The 5 areas are: Audit and Analysis Goal Definition Development and Planning Creation and Seeding Monitoring and Controlling If I were to squeeze anything in, it would be Promotion. While seeding with influencers is helpful, paid content…

    Douglas Karr/ Marketing Technology Blogin Content- 16 readers -
  • Here’s a new content marketing strategy documentation map

    … The majority of enterprise content marketers don’t have a documented strategy, according to recent research. The CMI found that almost two thirds of professional content folk haven’t yet bothered to write down their strategy. In some circles that’s akin to not having a strategy at all, but I don’t find it particularly surprising. Plenty…

    Chris Lake/ Search Engine Watchin Content- 35 readers -
  • Is a brutal approach to content migration best for SEO?

    … I read a great article over at Boagworld about the pain of content migration, a term that will send shivers down the spine of anybody unfortunate enough to have been through such a process. Written by Paul Boag, it explains some of the common problems with migrating vast amounts of content. Notably, the reorganising of content in a way where lots…

    Chris Lake/ Search Engine Watchin SEO Content- 7 readers -
  • A Guide to Strategic Content Distribution Planning

    …, I can focus on creating great content and distributing it smartly in ways that get us noticed. Remember that strategic content distribution planning “begins with a foundational understanding of the environment, who your audience is and where they spend their time.” Knowing what your defined competitors are doing will also help you stay ahead…

    Relevancein Content- 12 readers -
  • 10 Time-Saving Blogging Tools To Keep You Organized

    …. While I haven’t been using it for long, it’s already proved to make planning for some of my newer projects very helpful. I’m in the process of moving my Blogging Wizard plans from another tool. It’s great for keeping lists organized, outlining projects and getting a bird’s eye-view of what I’m working on. It doesn’t sound like much…

    Adam Connell/ Blogging Wizardin Social Blogging- 19 readers -
  • Creating Your 2015 Editorial Content Calendar

    … drive. The calendar, created and managed in a spreadsheet, can take on a variety of shapes and sizes. The best editorial calendar organizes a content marketing strategy a year in advance, with every content piece that the organization intends to publish planned two or three months ahead. It will include not only the date of launch, but the steps…

    Arnie Kuenn/ Relevancein Social SEO Content- 33 readers -
  • Is the Purchase Funnel Still Valid for Content Planning?

    …. Specifically, one of the questions I discuss in my book is “With the rise of social media and fragmented marketing channels, is the purchase funnel still valid for content planning?” Below are my thoughts, some which are also found in my book. The Purchase Funnel In 1898, Elias St. Elmo Lewis created the modern concept of the purchase funnel. He…

    Pam Didner/ Relevancein Content- 13 readers -
  • 3 Ways to Engage Your Team and Improve Your Blog

    … will it make me look good in the eyes of my boss? Any time the answer to that question is “no,” even the super-est of go-getters are faced with defeat. A communications tool can’t change company culture (not without people trying to change culture); it is only a reflection of it. Consider Nuts about Southwest, the Southwest Airlines blog…

    Convince and Convertin Social Content- 14 readers -
  • 5 Tips for Coming to Town with a Great Content Plan

    … project management and content planning. A small-business owner with big lessons for content marketers Santa’s more than just the delivery guy; he’s the owner/entrepreneur. Sure, he has helpers and family members on staff, but it’s the Santa™ brand that the kids buy into. As long as his name is on the workshop, his customers know the job is being done…

    Buddy Scalera/ Content Marketing Institutein Content- 19 readers -
  • 10 Steps to Scale Your Content Marketing Strategy

    According to recent Content Marketing Institute research, lack of time is the number one issue for both B2B and B2C marketers (69 percent and 57 percent cited it, respectively). If bandwidth is already compressed, how will content marketers find time to address splintered reader attention spans, the ever-expanding landscape of new publishing platforms, and the near-constant shi ...

    Taylor Radey/ Content Marketing Institute- 25 readers -
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