Content Planning

  • Come Talk Content + Have a Drink on Us [In San Francisco]

    …? Our handpicked panel of content experts include: Mark Goines – Chief Marketing Officer & Chief Strategy Officer @ Personal Capital Mark drives the strategic growth initiatives of Personal Capital, an innovative financial advisor that combines award-winning technology and professional advisors to help households know and grow their worth…

    Visual.lyin Content- 14 readers -
  • Your Complete Content Marketing Checklist

    … Textbroker has put together this infographic on The 5 Steps to a Successful Content Strategy. The 5 areas are: Audit and Analysis Goal Definition Development and Planning Creation and Seeding Monitoring and Controlling If I were to squeeze anything in, it would be Promotion. While seeding with influencers is helpful, paid content…

    Douglas Karr/ Marketing Technology Blogin Content- 21 readers -
  • Here’s a new content marketing strategy documentation map

    … The majority of enterprise content marketers don’t have a documented strategy, according to recent research. The CMI found that almost two thirds of professional content folk haven’t yet bothered to write down their strategy. In some circles that’s akin to not having a strategy at all, but I don’t find it particularly surprising. Plenty…

    Chris Lake/ Search Engine Watchin Content- 43 readers -
  • A Guide to Strategic Content Distribution Planning

    …, I can focus on creating great content and distributing it smartly in ways that get us noticed. Remember that strategic content distribution planning “begins with a foundational understanding of the environment, who your audience is and where they spend their time.” Knowing what your defined competitors are doing will also help you stay ahead…

    Relevancein Content- 19 readers -
  • 10 Time-Saving Blogging Tools To Keep You Organized

    …, editorial calendar, social media campaigns, blog post collaboration and more. Ready to get started? Let’s dive in! Effectively manage your tasks with Todoist I’ve lost count of how many task management tools I’ve tried and most of them seem to have something missing. Todoist is the closest I’ve come to finding a tool that does exactly what I…

    Adam Connell/ Blogging Wizardin Social Blogging- 33 readers -
  • Creating Your 2015 Editorial Content Calendar

    … drive. The calendar, created and managed in a spreadsheet, can take on a variety of shapes and sizes. The best editorial calendar organizes a content marketing strategy a year in advance, with every content piece that the organization intends to publish planned two or three months ahead. It will include not only the date of launch, but the steps…

    Arnie Kuenn/ Relevancein Social SEO Content- 41 readers -
  • Is the Purchase Funnel Still Valid for Content Planning?

    In my upcoming book, Global Content Marketing, I create a framework for Global Content Marketing Cycle and share relevant content marketing case studies for enterprises and small businesses. I also address several topics such as the key elements of a content plan, quantity vs. quality of content, original content vs. curated content and more.

    Pam Didner/ Relevance- 16 readers -
  • 3 Ways to Engage Your Team and Improve Your Blog

    … It’s something that comes up again and again: Your business has a blog, and a team of people responsible for the strategy, content creation, execution, and overall success of that blog. A team of people. The team of people is actually one or two people partially allocated to the blog. The blog is one in a series of projects that the team…

    Convince and Convertin Social Content- 14 readers -
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