Content Production

  • Content Marketing Strategy: When ignorance is bliss

    … to find out how the content marketing teams are structured. You’ll want to find a strategist who isn’t influenced by production quotas. You certainly don’t want a strategist who earns commission on the back of content creation. You want them ignorant about things like customer budgets and not pressured to make recommendations to keep their business…

    Sarah Mitchell/ Lush Digitalin Content- 14 readers -
  • How to Save 4 Hours on Every Piece of Content You Create

    … their departments created content. And one of the most surprising moments was when I realized that their editorial processes were incredibly laborious. It was an insane amount of work. While many employees produced content inside of the “Vogue House,” executives still hired freelancers to write in-depth features for Vogue. Commissioning just a few…

    The Content Strategistin Content How To's- 22 readers -
  • Why blogging regularly still works for business

    … It’s a simple truth: Blogging, and blogging regularly, still works for business. It’s easy to get distracted by social media channels, apps, and whatever concept is the centre of the latest marketing buzz — virtual reality, perhaps. But when it comes to engagement, sometimes keeping it simple provides the best results. TrackMaven recently…

    Lush Digitalin Blogging- 25 readers -
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