Content Production

  • Content Marketing Strategy: When ignorance is bliss

    … with an agency, this kind of ignorance in your content strategist is particularly important. Separate content marketing strategy from content production Is the person writing your content marketing strategy developing a plan that makes the most sense to your business or to theirs? A lot of content agencies offer free strategies. They do this because…

    Sarah Mitchell/ Lush Digitalin Content- 15 readers -
  • How to Save 4 Hours on Every Piece of Content You Create

    … and assesses your collective “voice” based on five framework traits: expressivity, formality, inflection, authority, and emotion. It then tells you, on a per-story basis, how well that text aligns with your standards. Managing content production On your own: 45 minutes As the person responsible for your content operation, it’s your job to uphold…

    The Content Strategistin Content How To's- 23 readers -
  • Why blogging regularly still works for business

    … It’s a simple truth: Blogging, and blogging regularly, still works for business. It’s easy to get distracted by social media channels, apps, and whatever concept is the centre of the latest marketing buzz — virtual reality, perhaps. But when it comes to engagement, sometimes keeping it simple provides the best results. TrackMaven recently…

    Lush Digitalin Blogging- 25 readers -
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