Content Production

    • How to Save 4 Hours on Every Piece of Content You Create

      Prior to joining Contently, I worked on digital strategy for some of the world’s top magazines. In other words, I spent most of my time coaxing brands like Vogue, Glamour, and GQ to embrace online publishing—and it wasn’t always easy. In order to convince the old-school print executives to adopt a digital strategy, I first had to learn how their departments created content.

      The Content Strategistin Content How To's- 17 readers -
  • Why blogging regularly still works for business

    … released its 2017 Digital Marketing Analytics Performance Report. It drills down on how 700 brands across 13 different industries are marketing digitally and analyses the effectiveness of each method. There are lots of good take-outs: Instagram, for instance, is still the social media platform that gets the best engagement for almost every industry…

    Lush Digitalin Blogging- 22 readers -
  • 13 Tools to Maximise Content Marketing Amplification

    … There’s a fallacy about content marketing that great content will rise to the top. It’s been my experience a lot of mediocre content is easily available and lots of great content never gets the attention it deserves. Why? Because a lot of awesome content never gets marketed. Tactics to Maximise Content Amplification A recent interview with Andy…

    Sarah Mitchell/ Lush Digitalin Social Content- 23 readers -
  • 10 Essentials Elements for Efficient Content Production

    … Wrike is a collaboration platform used to streamline content production within your organization. They refer to this as a content engine and describe the ten elements – both from the organization and from the platform – that make content production more efficient. What’s a Content Engine? A content engine is the people, processes, and tools…

    Douglas Karr/ Marketing Technology Blogin Content- 22 readers -
  • Digital Content Production: What’s the End Product?

    … How do you define the end product of your content production? I’ve been struggling with marketers’ perception of digital content production. Here are some things I continue to hear: We want to produce at least one blog post per day. We want to increase annual organic search volume by 15%. We want to increase monthly leads by 20%. We…

    Douglas Karr/ Marketing Technology Blogin Content- 10 readers -
  • How We Repurpose Content Successfully

    … podcast and doing marketing videos. We also collectively utilize them for whitepapers, ebooks and infographics from time to time. Digging Deeper – We developed a successful strategy with our clients for helping them to build authority with content, not just produce an endless stream of it. That topic took off and we were asked to present on it, write…

    Douglas Karr/ Marketing Technology Blogin Content How To's- 10 readers -
  • Where Content Marketing Fails

    … We’ve all been there. A sale is lost because your frontline staff doesn’t know what’s going on in the rest of the company. Like many people, I love to research online before making a decision on purchasing a product. Many brands have content marketing working for them online but forget to communicate the what, why and how of their content to key…

    Lush Digitalin Content- 14 readers -
  • The Great Content Marketing Swindle

    … The first time I saw a measurable return on investment in content marketing was in 1996. No one was calling it ‘content marketing’ then but that’s what I was doing. I was writing case studies, magazine articles, and fact sheets to support products I was selling. It was easy to measure ROI because I had a big quota. The content was instrumental…

    Sarah Mitchell/ Lush Digitalin Content- 48 readers -
  • Stories: The Internal Content Production Gateway Drug

    … duplicate content, stories are the answer. A personal story is almost guaranteed to be entirely unique, even if it’s an individual take on a shared or common experience. There’s very little danger in ever seeing a competing or coincidentally-similar post. Yay! Stories Round Out Your Funnel Storytelling is versatile. These posts can fit into any stage…

    Relevancein Content- 6 readers -
  • Creating Your 2015 Editorial Content Calendar

    …? Be sure to focus on specific product launches throughout the year with incredible content to support it. Deadlines: What are the current production deadlines for content that the team has set to create? Deadlines that are already set in stone should be recorded so other content projects can be planned around them. Company Goals: What are your…

    Arnie Kuenn/ Relevancein Social SEO Content- 40 readers -
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