Content Production

  • Content Marketing Strategy: When ignorance is bliss

    … to find out how the content marketing teams are structured. You’ll want to find a strategist who isn’t influenced by production quotas. You certainly don’t want a strategist who earns commission on the back of content creation. You want them ignorant about things like customer budgets and not pressured to make recommendations to keep their business…

    Sarah Mitchell/ Lush Digitalin Content- 14 readers -
  • How to Save 4 Hours on Every Piece of Content You Create

    … expertise to manage any request, no matter how specific. All of these contributors have already been reviewed before they’re added to your team. Our talent team puts these freelancers through four rounds of rigorous vetting. We read their work, consider their publication titles, put them through a training course, and run their published work through…

    The Content Strategistin Content How To's- 22 readers -
  • Why blogging regularly still works for business

    … released its 2017 Digital Marketing Analytics Performance Report. It drills down on how 700 brands across 13 different industries are marketing digitally and analyses the effectiveness of each method. There are lots of good take-outs: Instagram, for instance, is still the social media platform that gets the best engagement for almost every industry…

    Lush Digitalin Blogging- 25 readers -
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