Content Production

  • 13 Tools to Maximise Content Marketing Amplification

    … There’s a fallacy about content marketing that great content will rise to the top. It’s been my experience a lot of mediocre content is easily available and lots of great content never gets the attention it deserves. Why? Because a lot of awesome content never gets marketed. Tactics to Maximise Content Amplification A recent interview with Andy…

    Sarah Mitchell/ Lush Digitalin Social Content- 18 readers -
  • 10 Essentials Elements for Efficient Content Production

    … Wrike is a collaboration platform used to streamline content production within your organization. They refer to this as a content engine and describe the ten elements – both from the organization and from the platform – that make content production more efficient. What’s a Content Engine? A content engine is the people, processes, and tools…

    Douglas Karr/ Marketing Technology Blogin Content- 20 readers -
  • Digital Content Production: What’s the End Product?

    … How do you define the end product of your content production? I’ve been struggling with marketers’ perception of digital content production. Here are some things I continue to hear: We want to produce at least one blog post per day. We want to increase annual organic search volume by 15%. We want to increase monthly leads by 20%. We…

    Douglas Karr/ Marketing Technology Blogin Content- 9 readers -
  • How We Repurpose Content Successfully

    … I was invited into a discussion on Blab.im a couple weeks ago that was an excellent conversation on repurposing content. We see a lot of companies continue to struggle with generating content – and repurposing content isn’t just a lazy way to reshare content, it’s a fantastic way to optimize your content strategy. For the Marketing Technology…

    Douglas Karr/ Marketing Technology Blogin Content How To's- 8 readers -
  • Where Content Marketing Fails

    … We’ve all been there. A sale is lost because your frontline staff doesn’t know what’s going on in the rest of the company. Like many people, I love to research online before making a decision on purchasing a product. Many brands have content marketing working for them online but forget to communicate the what, why and how of their content to key…

    Lush Digitalin Content- 13 readers -
  • The Great Content Marketing Swindle

    … The first time I saw a measurable return on investment in content marketing was in 1996. No one was calling it ‘content marketing’ then but that’s what I was doing. I was writing case studies, magazine articles, and fact sheets to support products I was selling. It was easy to measure ROI because I had a big quota. The content was instrumental…

    Sarah Mitchell/ Lush Digitalin Content- 47 readers -
  • Stories: The Internal Content Production Gateway Drug

    … Content Marketing, Owned Media Encouraging internal content creation can be difficult, especially among non-marketers within your organization. Getting them to distribute content can be even more difficult. Prevailing wisdom tells us that a majority of blog content should be top-of-the-funnel, following Jay Baer’s Youtility model of education…

    Relevancein Content- 6 readers -
  • Creating Your 2015 Editorial Content Calendar

    …? Be sure to focus on specific product launches throughout the year with incredible content to support it. Deadlines: What are the current production deadlines for content that the team has set to create? Deadlines that are already set in stone should be recorded so other content projects can be planned around them. Company Goals: What are your…

    Arnie Kuenn/ Relevancein Social SEO Content- 30 readers -
  • Ask Yourself These 5 Questions Before Producing Content

    … ways, or are you throwing valuable time and energy into one-off projects with a short shelf life and an expiration date? Note: Not everything has to be repurposed. There is a time and a place for real-time posts, newsjacking and other timely content opportunities. But approach every project with the intent of repurposing. I promise you’ll end up…

    Taylor Radey/ Relevancein Paid Search Content- 14 readers -
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