Content Production

  • Content Marketing Strategy: When ignorance is bliss

    … to find out how the content marketing teams are structured. You’ll want to find a strategist who isn’t influenced by production quotas. You certainly don’t want a strategist who earns commission on the back of content creation. You want them ignorant about things like customer budgets and not pressured to make recommendations to keep their business…

    Sarah Mitchell/ Lush Digitalin Content- 14 readers -
  • How to Save 4 Hours on Every Piece of Content You Create

    … expertise to manage any request, no matter how specific. All of these contributors have already been reviewed before they’re added to your team. Our talent team puts these freelancers through four rounds of rigorous vetting. We read their work, consider their publication titles, put them through a training course, and run their published work through…

    The Content Strategistin Content How To's- 21 readers -
  • Why blogging regularly still works for business

    …, while Twitter is of questionable use for businesses across the board. But it also shows how effective blogging can be for brands across various industries. Let’s take a look at the figures, according to TrackMaven’s analysis. The purple columns are the average number of articles brands in a particular industry are posting to their blog each month…

    Lush Digitalin Blogging- 25 readers -
  • 13 Tools to Maximise Content Marketing Amplification

    … There’s a fallacy about content marketing that great content will rise to the top. It’s been my experience a lot of mediocre content is easily available and lots of great content never gets the attention it deserves. Why? Because a lot of awesome content never gets marketed. Tactics to Maximise Content Amplification A recent interview with Andy…

    Sarah Mitchell/ Lush Digitalin Social Content- 23 readers -
  • 10 Essentials Elements for Efficient Content Production

    … Wrike is a collaboration platform used to streamline content production within your organization. They refer to this as a content engine and describe the ten elements – both from the organization and from the platform – that make content production more efficient. What’s a Content Engine? A content engine is the people, processes, and tools…

    Douglas Karr/ Marketing Technology Blogin Content- 24 readers -
  • Digital Content Production: What’s the End Product?

    … How do you define the end product of your content production? I’ve been struggling with marketers’ perception of digital content production. Here are some things I continue to hear: We want to produce at least one blog post per day. We want to increase annual organic search volume by 15%. We want to increase monthly leads by 20%. We…

    Douglas Karr/ Marketing Technology Blogin Content- 10 readers -
  • How We Repurpose Content Successfully

    … blog, we write between 5 and 15 articles a week. Many of those are curated content that we add color and description, too. This post is a great example – the topic of How to Repurpose Content is one I’ve been meaning to write about, but the infographic developed by ExpressWriters spurred me to complete the post and provide my own advice. We…

    Douglas Karr/ Marketing Technology Blogin Content How To's- 13 readers -
  • Where Content Marketing Fails

    … We’ve all been there. A sale is lost because your frontline staff doesn’t know what’s going on in the rest of the company. Like many people, I love to research online before making a decision on purchasing a product. Many brands have content marketing working for them online but forget to communicate the what, why and how of their content to key…

    Lush Digitalin Content- 14 readers -
  • The Great Content Marketing Swindle

    … The first time I saw a measurable return on investment in content marketing was in 1996. No one was calling it ‘content marketing’ then but that’s what I was doing. I was writing case studies, magazine articles, and fact sheets to support products I was selling. It was easy to measure ROI because I had a big quota. The content was instrumental…

    Sarah Mitchell/ Lush Digitalin Content- 49 readers -
  • Is Your Content Strategy Production, Presence or Authority?

    One of the analogies I often tell people about our agency is that we’re not a Marketing Jiffy Lube. Our job isn’t to get you in and out quickly, throw a sticker on your windshield and see you next month. We’re more of the pit crew frantically getting the car ready for the race. There are plenty of Jiffy Lubes out there – we don’t want to be one of them.

    Douglas Karr/ Marketing Technology Blog- 8 readers -
  • Stories: The Internal Content Production Gateway Drug

    … Content Marketing, Owned Media Encouraging internal content creation can be difficult, especially among non-marketers within your organization. Getting them to distribute content can be even more difficult. Prevailing wisdom tells us that a majority of blog content should be top-of-the-funnel, following Jay Baer’s Youtility model of education…

    Relevancein Content- 6 readers -
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