Content Promotion

    • 8 Ways for You to Create Content that Creates Customers

      These last few weeks, we’ve been analyzing all of our clients’ content to identify the content that’s driving the most awareness, engagement, and conversions. Every company that hopes to acquire leads or to grow their business online has to have content. With trust and authority being two keys to any purchase decision and content drives those decisions online.

      Douglas Karr/ Marketing Technology Blogin Content- 16 readers -
    • 4 Content Marketing Trends You Can Expect in 2017

      Content Marketing, Content Promotion, Owned Media The stronger content marketing techniques become, the harder the pushback against them will be. Google, and even email filters, do their best to identify legitimate content and cast aside content that feels redundant or spam-like. When the stakes are high and people become more competitive in their content market, the ante i ...

      Relevancein EMail Content- 18 readers -
  • 7 Ways to Build Initial Visibility for Your Online Blog or Business

    … In a perfect world, if you had a good idea or product, people would be able to find it with ease, and they’d flock to you without anything standing in the way. Unfortunately, this isn’t how the world works; even if you have an amazing idea, you might not be able to connect with an initial audience for it without some help. On the bright side…

    Larry Alton/ Relevancein Social- 19 readers -
  • How to Generate More Links From Non-Seasonal Content

    … For a long time, our team has defaulted to two forms of content: seasonal and non-seasonal. Seasonal was as you might imagine it: Christmas, Thanksgiving, New Years — very clear cut, time-driven trends that inform sharp spikes of demand as they approached. However, as time has passed and we’ve done more and more top and middle funnel content…

    Ross Hudgens/ Siege Mediain Social Content How To's- 11 readers -
  • 7 Ways to Build Initial Visibility for Your Online Blog or Business

    … In a perfect world, if you had a good idea or product, people would be able to find it with ease, and they’d flock to you without anything standing in the way. Unfortunately, this isn’t how the world works; even if you have an amazing idea, you might not be able to connect with an initial audience for it without some help. On the bright side…

    Larry Alton/ Relevancein Social- 13 readers -
  • The Modern Marketer’s Guide to Lead Generation Success: Pt. 1

    … during the lead nurturing process, focus on them, not you. Think about the pressing problem they have, the one that keeps them awake at night. The very problem your company can help them solve. In very empathetic, reader-focused terms, talk about that problem. Then give them hope for a solution and, when you do talk about your company, talk about…

    John Rugh/ Relevancein EMail- 14 readers -
  • How SEO Services Can Help Increase Your Website Traffic

    … several people from different online destinations in a specified time. SEO is one of the grossly used website promotion strategy that helps you to save more on your marketing campaign. Though it may require some great consistent efforts and time to execute, yea, but it’s truly worth the wait. Content Optimization Optimizing contents via SEO means…

    Famous Bloggersin SEO How To's- 16 readers -
  • How to Use Infographics in Your Content Outreach Strategy

    … Are you tired of reaching out to people, asking them if they can link to your content, only for them to ignore you? I’ve been there many times. But through trial and error, the Venngage infographics marketing team (including me) has developed an outreach strategy that works. Listen to this: my team increased our outreach email open rate from 10…

    Relevance- 14 readers -
  • Is Word-of-Mouth Marketing Still Worth Your Time?

    …, they’re just adapted forms of word of mouth. But word of mouth can extend beyond person-to-person interactions and flex its influence through certain forms of digital content. As noted in Skift, video content has proven highly influential when trying to influence consumers through emotion, authenticity, and the quality of certain experiences. Tourism…

    Jonathan Crowl/ Relevance- 16 readers -
  • 3 Marketing Tactics to Drive Traffic to Your Landing Page

    … you’re able to draw attention to the most important parts of the page without drowning the essential information in design details. Consider this landing page from Schneider Law Firm, a family law and criminal defense firm in Fort Worth. The background is white with a single accent color. This plain page makes it easy to draw the eye to content…

    Larry Alton/ Relevancein Social- 21 readers -
  • 6 Secondary Factors That Influence Content Campaign Success

    … You already know the basics of content marketing; produce high-quality pieces of content that people want to read and promote them, attracting more people to your brand and increasing the loyalty of fans you’ve already attracted. Because of this, even newcomers to the strategy are aware of some of the most important best practices for a campaign…

    Larry Alton/ Relevancein Content- 14 readers -
  • An Intro to Influencer Marketing for Businesses

    … Marketing online provides a unique set of challenges, but there are equally unique opportunities. There are no traditional celebrities online, and ‘professional’ media institutions like CNN and The New York Times have to compete with independent authorities like bloggers and social media stars. These people, known as influencers, can help boost…

    Relevancein Social EMail- 11 readers -
  • What the Best Content Marketers Know: The Most Overlooked Sources for Content

    …, YouTube videos, press releases – even changes at the executive level. Customers are a great source of inspiration for content There are numerous tools to monitor consumer sentiment, online conversations, and influencers including Social Mention, Hootsuite, and Buzzsumo. However, with the emergence of dark social, and a variety of ways that traffic…

    Relevancein Content- 10 readers -
  • How to Prepare Your Images for a Twitter Chat

    … it (they will probably just add it to their favorites). But you should post the transcript link on its own from your profile regardless, with (you guessed it!) an image card. After The Chat This is something I have only just started doing, and it applies more to wider re-packaging of content for social media use. But it has been very effective. Take small…

    Ann Smarty/ Relevancein Social How To's- 9 readers -
  • 5 Key Strategies to Content Distribution

    …Just Because You Build It Doesn’t Mean They’ll Come In today’s B2B landscape, leads have already browsed the web, read reviews and consumed every article they can find before even reaching out to another company’s sales team. But did they read your article? The one that will lead them to your sales team? Creating engaging and relevant content…

    Relevancein Content- 8 readers -
  • Facebook Audience Optimization for Publishers: This Week in Social Media

    … shows here. . The Social Media Marketing Tools Show In this episode tech and tools expert Steve Dotto explores How to Automate Your Content Promotion With Edgar. Simplify your social and build your business in just 10 minutes a week by subscribing to future shows here. More News to Note Nielsen Introduces Social Content Ratings: “Nielsen’s Social…

    Social Media Examinerin Social- 24 readers -
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