Content Promotion

  • 8 Ways for You to Create Content that Creates Customers

    … a few podcasts. When we’re recording the podcasts, we’re also recording them on video. Then we’re utilizing the transcription of those interviews to feed our writers to develop the content. As content performance increases, we may even utilize infographics and whitepapers to expand on the response and then paid promotion to expand their reach…

    Douglas Karr/ Marketing Technology Blogin Content- 22 readers -
  • 4 Content Marketing Trends You Can Expect in 2017

    … Content Marketing, Content Promotion, Owned Media The stronger content marketing techniques become, the harder the pushback against them will be. Google, and even email filters, do their best to identify legitimate content and cast aside content that feels redundant or spam-like. When the stakes are high and people become more competitive…

    Relevancein EMail Content- 22 readers -
  • 7 Ways to Build Initial Visibility for Your Online Blog or Business

    …, syndicate your content, and start engaging with individuals you come across on your social networks of choice. Proceed to develop your expertise in a specific area, and try to get featured as a guest poster on major publishing channels (preferably ones that relate to your brand or area of expertise). Rely on press releases. Press releases can…

    Larry Alton/ Relevancein Social- 29 readers -
  • How to Generate More Links From Non-Seasonal Content

    … For a long time, our team has defaulted to two forms of content: seasonal and non-seasonal. Seasonal was as you might imagine it: Christmas, Thanksgiving, New Years — very clear cut, time-driven trends that inform sharp spikes of demand as they approached. However, as time has passed and we’ve done more and more top and middle funnel content…

    Ross Hudgens/ Siege Mediain Social Content How To's- 15 readers -
  • 7 Ways to Build Initial Visibility for Your Online Blog or Business

    …, syndicate your content, and start engaging with individuals you come across on your social networks of choice. Proceed to develop your expertise in a specific area, and try to get featured as a guest poster on major publishing channels (preferably ones that relate to your brand or area of expertise). Rely on press releases. Press releases can…

    Larry Alton/ Relevancein Social- 17 readers -
  • The Modern Marketer’s Guide to Lead Generation Success: Pt. 1

    … during the lead nurturing process, focus on them, not you. Think about the pressing problem they have, the one that keeps them awake at night. The very problem your company can help them solve. In very empathetic, reader-focused terms, talk about that problem. Then give them hope for a solution and, when you do talk about your company, talk about…

    John Rugh/ Relevancein EMail- 25 readers -
  • How SEO Services Can Help Increase Your Website Traffic

    … several people from different online destinations in a specified time. SEO is one of the grossly used website promotion strategy that helps you to save more on your marketing campaign. Though it may require some great consistent efforts and time to execute, yea, but it’s truly worth the wait. Content Optimization Optimizing contents via SEO means…

    Famous Bloggersin SEO How To's- 18 readers -
  • How to Use Infographics in Your Content Outreach Strategy

    … learning to email outreach is to write emails that are way too long. Craft a concise, friendly email template that you can send out to a big batch of contacts using a mail merge tool like ContentMarketer.io. I like that particular tool because it allows you to schedule automatic follow up emails (more on that in the next step). Here is an example…

    Relevance- 17 readers -
  • Is Word-of-Mouth Marketing Still Worth Your Time?

    …, they’re just adapted forms of word of mouth. But word of mouth can extend beyond person-to-person interactions and flex its influence through certain forms of digital content. As noted in Skift, video content has proven highly influential when trying to influence consumers through emotion, authenticity, and the quality of certain experiences. Tourism…

    Jonathan Crowl/ Relevance- 18 readers -
  • 3 Marketing Tactics to Drive Traffic to Your Landing Page

    … As you probably know, a landing page is an excellent tool for improving rankings and solidifying brand identification. However, landing pages are only effective if they’re able to attract traffic in the first place. This is a difficult trick to master, but mid-size businesses looking to jump to the corporate level must tackle this facet…

    Larry Alton/ Relevancein Social- 30 readers -
  • 6 Secondary Factors That Influence Content Campaign Success

    … You already know the basics of content marketing; produce high-quality pieces of content that people want to read and promote them, attracting more people to your brand and increasing the loyalty of fans you’ve already attracted. Because of this, even newcomers to the strategy are aware of some of the most important best practices for a campaign…

    Larry Alton/ Relevancein Content- 20 readers -
  • An Intro to Influencer Marketing for Businesses

    … your exposure, traffic and sales, just by posting relevant content about your company or products. By using their authority in your space, their followers and yours will be more inclined to trust and try your business. The concept is pretty simple, but implementing influencer marketing takes a little preparation. What is influencer marketing? We…

    Relevancein Social EMail- 13 readers -
  • What the Best Content Marketers Know: The Most Overlooked Sources for Content

    …Monitor your industry for great content There are new tools for monitoring competitive activity, beyond keywords. Sites like crayon.co not only help you to monitor the pulse of the market, get creative ideas, and identify trends – it actually will alert you to competitive activities such as new case studies, blog posts, infographics, webinars…

    Relevancein Content- 11 readers -
  • How to Prepare Your Images for a Twitter Chat

    … it (they will probably just add it to their favorites). But you should post the transcript link on its own from your profile regardless, with (you guessed it!) an image card. After The Chat This is something I have only just started doing, and it applies more to wider re-packaging of content for social media use. But it has been very effective. Take small…

    Ann Smarty/ Relevancein Social How To's- 14 readers -
  • 5 Key Strategies to Content Distribution

    …Just Because You Build It Doesn’t Mean They’ll Come In today’s B2B landscape, leads have already browsed the web, read reviews and consumed every article they can find before even reaching out to another company’s sales team. But did they read your article? The one that will lead them to your sales team? Creating engaging and relevant content…

    Relevancein Content- 14 readers -
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