Content Pros

  • The 15 Steps to Make a Great Podcast

    … Convince and Convert How to produce a podcast in 15 steps from Jay Baer Podcast Listening Continues to Increase Even since we put this presentation together, Edison Research released new data that shows monthly podcast listening in the United States has gone from 39 million persons to 46 million persons in one year. This means that fully 17…

    Jay Baer/ Convince and Convertin Content- 29 readers -
  • How to Use Research to Create Content That Works

    …Research to Resonate Tom Webster is a man of many talents. He is a music maven and saucier. He co-authored The Mobile Commerce Revolution with Tim Hayden, a book not about mobile technology, but about mobile behavior. Today, he talks with Content Pros primarily as the VP of Strategy and Marketing at Edison Research. Edison Research is a custom…

    Jess Ostroff/ Convince and Convertin Content How To's- 17 readers -
  • How to Produce a Podcast

    Here at Convince & Convert Media, we produce three podcasts. Most frequent is my nearly-daily video show Jay Today (read this post to see how we make 8 pieces of content out of each episode). We also produce Social Pros, the podcast for real people doing real work in social media. This show is in its fourth year, and new episodes are launched weekly.

    Jay Baer/ Convince and Convert- 21 readers -